seo-aeo-content-cluster

内容集群技能

描述

当用户想要围绕某个主题建立主题权威性，通过规划支柱页面及其配套集群文章来实现时，启用此技能。 触发短语包括：“构建内容集群”“创建主题地图”“内容支柱策略”“关于[主题]我应该写什么”“集群：[主题]”“为[细分领域]生成内容策略”。

---

输入格式

{
  "pillar_topic": "string — the main subject to build authority around",
  "primary_keyword": "string — the keyword the pillar page targets",
  "target_audience": "string — who this content is for",
  "existing_content": ["string — titles of pages/posts already published"],
  "target_keywords": ["string — additional keywords to work into the cluster"],
  "cluster_size": "integer — foundational pages to generate, 5–10, default 10",
  "search_intent_evidence": "string — optional browser/API research",
  "conversion_goal": "string — what the content should move readers to do"
}

对于新网站，创建 5–10 个基础页面；只有在至少存在 10 种明确且站得住脚的搜索意图时，才默认创建 10 个。不要为了达到默认数量而创建近似重复的页面。每个页面都必须解决一个问题、覆盖一个查询，并引导用户前往相关产品或下一步。

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输出结构

此技能必须始终按照以下确切格式输出：

## Pillar Page

| Field              | Value                                      |
|--------------------|--------------------------------------------|
| Title              | [Pillar page title with primary keyword]   |
| Primary Keyword    | [keyword]                                  |
| Search Intent      | informational / transactional / commercial |
| Target Audience    | [audience]                                 |
| Page Type          | Pillar — comprehensive, high-level guide   |
| Word Count Target  | As much as needed to satisfy intent                            |
| AEO Priority       | High — this page anchors the whole cluster |

---

## Cluster Articles

### Priority 1 — Write These First
These articles build the foundation. State measured volume with source/date or label demand unknown.

| # | Title                        | Target Keyword       | Intent          | Content Type     | Links To         |
|---|------------------------------|----------------------|-----------------|------------------|------------------|
| 1 | [Article title]              | [keyword]            | informational   | how-to guide     | Pillar Page      |
| 2 | [Article title]              | [keyword]            | informational   | explainer        | Pillar Page      |
| 3 | [Article title]              | [keyword]            | commercial      | comparison       | Pillar Page      |

---

### Priority 2 — Write These Second
These deepen authority. Medium volume, long-tail focus.

| # | Title                        | Target Keyword       | Intent          | Content Type     | Links To         |
|---|------------------------------|----------------------|-----------------|------------------|------------------|
| 4 | [Article title]              | [keyword]            | informational   | listicle         | Art. 1, Pillar   |
| 5 | [Article title]              | [keyword]            | transactional   | case study       | Art. 3, Pillar   |
| 6 | [Article title]              | [keyword]            | informational   | FAQ page         | Art. 1, Art. 2   |

---

### Priority 3 — Write These Last
Long-tail reinforcement. Lower volume, high conversion intent.

| # | Title                        | Target Keyword       | Intent          | Content Type     | Links To         |
|---|------------------------------|----------------------|-----------------|------------------|------------------|
| 7 | [Article title]              | [keyword]            | transactional   | review           | Pillar Page      |
| 8 | [Article title]              | [keyword]            | informational   | glossary         | Art. 2, Art. 4   |

---

## Internal Link Map

Pillar Page
├── Article 1 → links back to Pillar
├── Article 2 → links back to Pillar
├── Article 3 → links back to Pillar, links to Article 1
├── Article 4 → links to Article 1, Pillar
├── Article 5 → links to Article 3, Pillar
├── Article 6 → links to Article 1, Article 2
├── Article 7 → links to Pillar
└── Article 8 → links to Article 2, Article 4

Rule: Every cluster article must link back to the Pillar Page.
Rule: No orphan articles — every article links to at least one other article.

## Foundational Page Plan

| # | Page / Article | Problem Solved | Primary Query | Intent | Product CTA | Supporting Links |
|---|----------------|----------------|---------------|--------|-------------|------------------|
| 1 | [title] | [problem] | [query] | [intent] | [CTA] | [targets] |

Use this section for the first publishing wave. The landing page, foundational pages, and later cluster articles must not compete for the same intent.

## 20-Day Editorial Calendar

| Day | Topic / Title | Target Query | Search Intent | Article Format | Internal Link Target | External Distribution Candidate |
|-----|---------------|--------------|---------------|----------------|----------------------|--------------------------------|
| 1 | [title] | [query] | [intent] | [format] | [page] | [Medium/Hashnode/dev.to/other] |

Propose up to 20 distinct topics after the foundation is mapped; use fewer when intent evidence does not justify more. Prefer topics that answer real questions, solve problems, support the product, and can be linked back to a foundational page.

---

## Content Gap Analysis

Potential gaps (verify competitor coverage before claiming absence):
- [Gap 1 — underserved angle on the pillar topic]
- [Gap 2 — long-tail question with no strong existing answer]
- [Gap 3 — AEO opportunity: question AI engines commonly surface]

Topics to deliberately exclude from this cluster
(belong to a different cluster):
- [Out-of-scope topic 1]
- [Out-of-scope topic 2]

---

## AEO Cluster Signals

At least 2 cluster articles must be structured as direct-answer pages:
- One FAQ page targeting 8–10 questions around the pillar topic
- One "What Is" explainer with a clean definition as the opening sentence

Direct answers can improve clarity; there is no guaranteed extraction or citation probability for these formats.

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## Cluster Health Checklist

- [ ] Pillar page defined with clear keyword and intent
- [ ] 5–10 foundational pages generated, default 10 when justified
- [ ] Every article has a unique target keyword (no overlap)
- [ ] Every article assigned a content type
- [ ] Every article linked back to the Pillar Page
- [ ] No orphan articles in the link map
- [ ] At least one FAQ page in the cluster
- [ ] At least one comparison or case study article
- [ ] Content gap section completed
- [ ] Every foundational page has a distinct search intent and conversion path
- [ ] 20-day editorial calendar completed without cannibalizing existing pages

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可用内容类型

分配内容类型时，只能使用此列表中的类型：

类型	最适合
操作指南	分步流程
说明文	概念定义和概述
清单文章	汇总、工具、资源
对比文章	X 与 Y、最佳选项
案例研究	实际应用、成果
常见问题页面	问题集群、AEO 定向
评测	产品或服务评估
术语表	术语、定义、长尾关键词
观点/见解	思想领导力、反常规角度

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执行步骤

1. 阅读 existing_content——标记已有的标题， 避免集群内容重复
2. 确定支柱主题完整的语义范围—— 围绕该主题的相关问题、角度和子主题
3. 检查内容缺口——找出该领域中服务不足 或完全缺失的角度
4. 为每个子主题分配一个独特关键词，确保文章之间 以及子主题与支柱关键词之间没有重叠
5. 在分配内容类型之前，先对每个子主题的搜索意图进行分类
6. 根据搜索量和基础相关性，将所有子主题 分为优先级 1、2 和 3
7. 在扩展为 20 天日历之前，先制定 5–10 页的基础计划
8. 构建内部链接图——确认不存在孤立文章
9. 标出集群中 AEO 机会最高的 2 篇文章
10. 在输出前完成内容缺口部分和编辑日历

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关联技能

• 接收以下技能的输出：seo-aeo-keyword-research
• 向以下技能提供输出：seo-aeo-blog-writer、seo-aeo-internal-linking

适用场景

在围绕产品、服务或主题规划支柱页面、基础页面和配套文章时使用。

限制

• 搜索量、竞争对手缺口和 AI 引用机会需要基于当前观察，并附上来源和日期；否则应将其标记为假设。规划不代表授权发布内容或对外分发。不得捏造案例研究、评测或客户成果。

• 内容地图是用于确定优先级的辅助工具，不代表已测得的需求，也不保证所有拟议主题都能获得排名。