seo-aeo-keyword-research

关键词研究技能

描述

当用户希望针对某个主题、细分领域或网站研究、发现或 确定关键词优先级时，启用此技能。触发短语 包括：“关键词研究”“为……查找关键词”“我应该 争取哪些关键词排名”“关键词分析”“[主题] 的最佳关键词” “关键词策略”“大家在搜索哪些关于 [主题] 的内容” “[细分领域] 的 SEO 关键词”。

---

输入格式

{
  "topic": "string — the subject to research keywords for",
  "business_type": "string — what the business or site does",
  "target_audience": "string — who the content is for",
  "content_goal": "rank | convert | educate | all",
  "location": "string — optional, country or city for local SEO",
  "intent_focus": "informational | transactional | commercial | navigational | all",
  "competitor_urls": ["string — optional, up to 3 competitor URLs to inform keyword gaps"],
  "user_keywords": ["string — optional keywords the owner already cares about"],
  "site_context": "string — optional audit findings, page list, or product description",
  "research_mode": "browser | api | both | unavailable — default both"
}

首先询问网站所有者哪些关键词、产品、受众、地点和业务成果最重要。如果他们不清楚，就根据网站、审计发现、竞争对手用语和观察到的搜索结果，推导出暂定候选项。不要悄悄用猜测的关键词取代网站所有者提供的优先事项。

实时搜索意图研究

如果环境支持，请同时使用浏览器研究和可用的搜索／关键词 API。可重复获取的数据优先使用 API；实际结果页意图、相关问题、摘要和当前措辞则通过浏览器检查。如果只能使用其中一种，请说明使用了哪种来源。如果两者都不可用，则仅进行语义研究，并将搜索量、难度、排名和 SERP 观察标记为未经验证。

对于每个重要查询，记录：

• 确切查询，以及已知时的市场／设备；
• 主要结果意图：学习、比较、评估、购买、导航或排查问题；
• 结果、相关搜索和摘要中可见的问题与疑问；
• 排名靠前的内容格式：着陆页、指南、对比、工具、论坛、视频或文档；
• 转化机会，以及应由哪个页面承接该查询；
• 日期／来源和置信度。

优先考虑产品确实能解决的问题相关查询。搜索意图比吸引人的、但无关的搜索量更重要。

---

难度与搜索量标准

**重要提示：**此文本不包含任何 API 连接器。测量指标请使用实际可用且获授权的工具；注明提供商、市场、日期和定义。仅凭语义分析无法测量月搜索量或 CPC：这些指标应标为未知，不要编造数值估算。定性难度只是一个假设，并非提供商评分。在确定完整的内容策略之前，请使用实时工具 （Ahrefs、SEMrush、Google Keyword Planner）验证。

难度等级

分数	标签	含义
0–20	容易	竞争较低，关键词较新或较为小众
21–40	中等	已有一些成熟内容，凭借高质量内容仍可胜出
41–60	竞争激烈	已有强势内容，需要扎实的权威度
61–80	困难	由高权威网站主导
81–100	非常困难	只适合最大的参与者——早期应避免

搜索量等级（估算月搜索量）

标签	范围
非常高	100,000+
高	10,000–99,999
中等	1,000–9,999
低	100–999
非常低	低于 100

CPC 背景

即使对于自然搜索内容，CPC（每次点击费用）也能体现商业价值。利用它优先考虑广告主正在投放的关键词——这意味着其意图 很可能具有交易性质，且转化价值较高。

CPC 范围	信号
$0–$1	商业价值较低，适合用于提高认知度的内容
$1–$5	价值中等，兼有信息型和商业型意图
$5–$15	商业价值高，转化潜力强
$15+	价值极高——交易型且竞争激烈的领域

---

输出结构

此技能必须始终按以下确切格式生成输出：

# Keyword Research Report

**Topic:** [topic]
**Business Type:** [business_type]
**Target Audience:** [target_audience]
**Content Goal:** [content_goal]
**Location:** [location or "Global"]
**Note:** All volume and difficulty figures are estimates.
Validate with a live keyword tool before final decisions.

---

## Seed Keywords

Core terms that define the topic's search territory:

| Seed Keyword         | Est. Volume | Difficulty | CPC Est. | Intent          |
|----------------------|-------------|------------|----------|-----------------|
| [keyword]            | [label]     | [score]    | [$x]     | [intent type]   |
| [keyword]            | [label]     | [score]    | [$x]     | [intent type]   |
| [keyword]            | [label]     | [score]    | [$x]     | [intent type]   |

---

## Priority Keyword Tiers

### 🟢 Tier 1 — Target First (High Value, Achievable)
Low-to-moderate difficulty. Should anchor your first
wave of content.

| Keyword              | Est. Volume | Difficulty | CPC Est. | Intent        | Content Type to Create  |
|----------------------|-------------|------------|----------|---------------|-------------------------|
| [keyword]            | [label]     | [score]    | [$x]     | [intent]      | [landing page / blog]   |
| [keyword]            | [label]     | [score]    | [$x]     | [intent]      | [content type]          |
| [keyword]            | [label]     | [score]    | [$x]     | [intent]      | [content type]          |

---

### 🟡 Tier 2 — Build Toward (Medium Difficulty)
Competitive but winnable with topical authority.
Target after Tier 1 content is live.

| Keyword              | Est. Volume | Difficulty | CPC Est. | Intent        | Content Type to Create  |
|----------------------|-------------|------------|----------|---------------|-------------------------|
| [keyword]            | [label]     | [score]    | [$x]     | [intent]      | [content type]          |
| [keyword]            | [label]     | [score]    | [$x]     | [intent]      | [content type]          |

---

### 🔴 Tier 3 — Long-Term Goals (High Difficulty)
Dominated by high-authority sites. Do not target these
until significant topical authority is established.

| Keyword              | Est. Volume | Difficulty | CPC Est. | Intent        | Notes                   |
|----------------------|-------------|------------|----------|---------------|-------------------------|
| [keyword]            | [label]     | [score]    | [$x]     | [intent]      | [why it's hard]         |

---

## Long-Tail Keywords

Long-tail specificity may improve intent fit; volume, difficulty and conversion performance require evidence and are not guaranteed by query length.

| Long-Tail Keyword                    | Est. Volume | Difficulty | Intent        | Best For              |
|--------------------------------------|-------------|------------|---------------|-----------------------|
| [keyword]                            | [label]     | [score]    | [intent]      | [blog / landing page] |
| [keyword]                            | [label]     | [score]    | [intent]      | [content type]        |
| [keyword]                            | [label]     | [score]    | [intent]      | [content type]        |
| [keyword]                            | [label]     | [score]    | [intent]      | [content type]        |
| [keyword]                            | [label]     | [score]    | [intent]      | [content type]        |

---

## AEO Keywords

Question-based and conversational keywords that AI engines
surface in direct answers, featured snippets, and
People Also Ask boxes.

| AEO Keyword / Question                         | Est. Volume | Intent        | Answer Format to Use   |
|------------------------------------------------|-------------|---------------|------------------------|
| What is [topic]?                               | [label]     | informational | Definition sentence    |
| How does [topic] work?                         | [label]     | informational | Numbered steps         |
| What is the best [topic] for [audience]?       | [label]     | commercial    | Comparison table       |
| How much does [topic] cost?                    | [label]     | transactional | Direct number + range  |
| [topic] vs [alternative] — which is better?   | [label]     | commercial    | Comparison block       |
| Is [topic] worth it?                           | [label]     | commercial    | FAQ answer block       |
| [Common question your audience asks]           | [label]     | [intent]      | [format]               |
| [Common question your audience asks]           | [label]     | [intent]      | [format]               |

---

## Related Semantic Vocabulary

Related terms that reinforce topical authority.
Use these naturally throughout content —
do not force them as primary targets.

- [Related term 1]
- [Related term 2]
- [Related term 3]
- [Related term 4]
- [Related term 5]
- [Related term 6]

---

## Keywords to Avoid

These keywords are flagged as high-risk or low-ROI
for this topic and audience:

| Keyword              | Reason to Avoid                                        |
|----------------------|--------------------------------------------------------|
| [keyword]            | Wrong intent — attracts audience not looking to convert|
| [keyword]            | Too broad — dominated by global brands                 |
| [keyword]            | Cannibalises [other keyword] — similar enough to split traffic |
| [keyword]            | Seasonal — only relevant [month/period]                |

---

## Cannibalization Check

Keywords with enough overlap that two pages targeting
them would compete against each other:

| Keyword A            | Keyword B            | Risk Level | Resolution                          |
|----------------------|----------------------|------------|-------------------------------------|
| [keyword]            | [keyword]            | High/Med   | [which page should own which term]  |

If none detected: No overlap identified in the reviewed page/query sample; this does not establish site-wide absence.

---

## Keyword → Content Map

Recommended content to create based on this research,
in production order:

| Priority | Content Title                    | Target Keyword    | Content Type     | Goal              |
|----------|----------------------------------|-------------------|------------------|-------------------|
| 1        | [title]                          | [keyword]         | Landing Page     | Convert           |
| 2        | [title]                          | [keyword]         | Pillar Blog Post | Rank + Authority  |
| 3        | [title]                          | [keyword]         | Cluster Article  | Topical Depth     |
| 4        | [title]                          | [keyword]         | Cluster Article  | AEO / Snippet     |
| 5        | [title]                          | [keyword]         | FAQ Page         | AEO / Long-tail   |

---

## Quick Wins Summary

The 3 keywords to act on immediately:

1. **[keyword]** — [one sentence on why this is the best
   first target]
2. **[keyword]** — [one sentence on why]
3. **[keyword]** — [one sentence on why]

基础内容规划

建议创建 5 到 10 个基础页面；如果主题涵盖足够多种不同意图，默认创建 10 个。若落地页属于目标页面，则将其纳入，然后为每个页面分配一个问题、查询、意图、转化路径、佐证和内部链接目标。

#	页面 / 文章	主要查询	解决的问题	意图	转化路径	佐证
1	[title]	[query]	[problem]	[intent]	[CTA/product page]	[source/confidence]

不要为了凑足 10 个页面而在表格中填入近似重复的内容。如果能够站得住脚的不同意图少于 5 种，请说明原因，并询问负责人倾向于采用较小的基础规划，还是拓展到相邻主题。

搜索意图佐证

查询	市场 / 日期	SERP 主导意图	排名内容形式	用户问题	来源	置信度
[query]	[market/date]	[intent]	[formats]	[problem]	[browser/API/semantic]	High/Med/Low

---

执行步骤

1. 综合分析 topic、business_type、site_context 和任何 user_keywords，以界定完整的语义范围——不仅是显而易见的 核心词，还包括受众使用的相邻词
2. 生成种子关键词——3–5 个用于锚定主题的核心词
3. 使用疑问句形式、修饰词模式 （“best”、“how to”、“for [audience]”、“vs”） 以及 location（如有提供）中的地理修饰词， 将每个种子关键词扩展为长尾变体
4. 生成 AEO 关键词列表——将受众最常见的问题转化为直接答案型关键词目标
5. 生成相关语义词——找出能够强化主题权威性、 但不作为直接目标的语义相关词汇
6. 如果可以进行实时浏览器或 API 研究，请在估算难度之前收集 当前的搜索意图佐证。 其余估算应基于 关键词长度、具体程度和可能的 竞争格局
7. 仅从已确定的数据源填入搜索量和 CPC；关键词长度不是衡量指标。否则报告为未知，并保留定性的意图假设
8. 为每个关键词分配意图类别
9. 根据难度和估算搜索量，将所有关键词分为第 1、2、3 层
10. 检查关键词蚕食——标记任何相似度高到可能导致流量分散的关键词对， 如果分别针对单独页面进行优化
11. 制定“应避免的关键词”列表——标记意图不符、 范围过广、会造成蚕食以及具有季节性的关键词
12. 制定“关键词 → 内容映射”——推荐落地页、 5–10 个基础页面（默认 10 个）、支持性文章 和内容制作顺序。每个页面都必须对应一种不同的意图。
13. 标明哪些关键词选择需要负责人在内容制作前确认， 哪些可安全地暂时采用
14. 根据观察到的结果页面、相关搜索和业务背景，核实关键词选择。除非难度估算来自已确定的数据源，否则应将其视为方向性估算；不要将启发式估算说成实测搜索量或竞争程度。

---

关联技能

• 接收来自：编排器工作流输入的输出
• 输出至：seo-aeo-content-cluster、 seo-aeo-landing-page-writer、seo-aeo-blog-writer、 seo-aeo-meta-description-generator

适用场景

用于选择目标查询、了解搜索意图，或将业务目标转化为有优先级的内容规划。

局限性

• 搜索意图和竞争情况会随时间变化；方向性研究必须结合当前结果页面和可用的一方数据进行验证。