sponsor-pitch-generator

赞助提案生成器

创建有说服力的赞助提案，促成品牌合作。

适用场景

• 联系品牌洽谈赞助
• 专业地回复品牌咨询
• 创建／更新媒体资料包
• 协商赞助条款
• 提出合作创意

提案类型

1. 冷启动联系提案

For: Brands you're approaching first
Tone: Professional, concise, value-focused
Length: 150-200 words max
Goal: Get a response/meeting

2. 咨询回复

For: Brands who contacted you
Tone: Enthusiastic, detailed, collaborative
Length: 200-300 words
Goal: Move to negotiation

3. 媒体资料包

For: Professional overview document
Format: PDF or webpage
Content: Stats, demographics, past work, rates
Goal: Establish credibility and value

冷启动联系模板

SUBJECT: Partnership Idea: [Your Channel] x [Brand] - [Specific Angle]

Hi [Name/Team],

I'm [Your Name], creator of [Channel Name] where I help [audience] with [topic].
I've been a genuine fan of [Brand/Product] since [authentic connection], and I
have an idea that could introduce your product to [X] engaged viewers.

WHY THIS MAKES SENSE:
• My audience: [Specific demographic that matches their target]
• Past success: [Relevant brand collaboration result]
• Natural fit: [Why your content aligns with their product]

THE IDEA:
[One compelling collaboration concept in 2-3 sentences]

QUICK STATS:
• [X] subscribers | [X] monthly views
• [X%] engagement rate
• Audience: [Key demographic]

I've attached my media kit with more details. Would you be open to a quick
call this week to explore this?

Best,
[Name]
[Channel link]
[Social links]

咨询回复模板

SUBJECT: RE: [Their Subject] - Excited to Collaborate!

Hi [Name],

Thank you so much for reaching out! I'm thrilled that [Brand] is interested
in working together.

I've been [authentic connection to brand/product], so this feels like a
natural fit for my channel and audience.

ABOUT MY AUDIENCE:
[Brief description of who watches and why they'd care about this brand]

COLLABORATION IDEAS:
Based on what works best for my audience, here are a few formats that
could be effective:

1. [Format A]: [Brief description and why it works]
2. [Format B]: [Brief description and why it works]
3. [Format C]: [Brief description and why it works]

WHAT I'D NEED:
• Product samples/access
• Key messaging points
• Timeline requirements
• Budget range (to ensure we can create something great)

I've attached my media kit with detailed statistics and examples of past
brand integrations.

Looking forward to discussing how we can create something amazing together!

Best,
[Name]

媒体资料包结构

═══════════════════════════════════════════════════════════════
[CHANNEL NAME] MEDIA KIT
"[Your tagline]"
Updated: [Month Year]
═══════════════════════════════════════════════════════════════

📺 CHANNEL OVERVIEW
─────────────────────────────────────────────────────────────
[2-3 sentence description of what you do and who you help]

Platform Focus: [YouTube / TikTok / Both / Multi-platform]
Content Niche: [Primary] + [Secondary]
Posting Schedule: [X videos/week]
Active Since: [Year]

📊 CHANNEL STATISTICS
─────────────────────────────────────────────────────────────
YOUTUBE:
• Subscribers: [X]
• Monthly Views: [X]
• Average Views/Video: [X]
• Watch Time (monthly): [X hours]
• CTR: [X%]
• Engagement Rate: [X%]

TIKTOK:
• Followers: [X]
• Monthly Views: [X]
• Average Views/Video: [X]
• Engagement Rate: [X%]

OTHER PLATFORMS:
• Instagram: [X] followers
• Twitter: [X] followers
• Newsletter: [X] subscribers

👥 AUDIENCE DEMOGRAPHICS
─────────────────────────────────────────────────────────────
GENDER:
• Male: [X%]
• Female: [X%]
• Other/Not specified: [X%]

AGE:
• 18-24: [X%]
• 25-34: [X%]
• 35-44: [X%]
• 45-54: [X%]
• 55+: [X%]

PRIMARY AGE GROUP: [X-X]

GEOGRAPHY:
• United States: [X%]
• [Country 2]: [X%]
• [Country 3]: [X%]
• [Country 4]: [X%]
• Other: [X%]

DEVICE:
• Mobile: [X%]
• Desktop: [X%]
• TV: [X%]

AUDIENCE INTERESTS:
• [Interest 1]
• [Interest 2]
• [Interest 3]
• [Interest 4]

🎬 CONTENT FORMATS
─────────────────────────────────────────────────────────────
LONG-FORM (YouTube):
• Reviews & Comparisons
• Tutorials & How-Tos
• Vlogs & Day-in-the-Life
• [Other formats you do]

SHORT-FORM (TikTok/Shorts):
• Quick Tips
• Product Showcases
• Behind-the-Scenes
• [Other formats]

🤝 PARTNERSHIP OPTIONS
─────────────────────────────────────────────────────────────
DEDICATED VIDEO
Full video featuring your product/service
• Length: [X-X minutes]
• Includes: Intro, demo, review, CTA
• Deliverables: [List what's included]
• Starting at: $[X]

INTEGRATED SPONSORSHIP
60-90 second segment within larger video
• Placement: Intro / Mid-roll / End
• Includes: Product mention, demo, CTA
• Starting at: $[X]

SHORT-FORM CONTENT
TikTok/Shorts/Reels featuring your product
• Quantity: [X] videos
• Platforms: [List]
• Starting at: $[X] per video

ADDITIONAL OPTIONS:
• Affiliate links: [Commission structure]
• Social posts: $[X] per post
• Live stream integration: $[X]
• Product giveaway: $[X]

Custom packages available upon request.

📈 PAST BRAND PARTNERSHIPS
─────────────────────────────────────────────────────────────
[BRAND 1]
• Campaign: [Description]
• Results: [Views, engagement, conversions if available]
• Format: [Video type]
• [Link to video]

[BRAND 2]
• Campaign: [Description]
• Results: [Metrics]
• Format: [Type]
• [Link]

[BRAND 3]
• Campaign: [Description]
• Results: [Metrics]
• Format: [Type]
• [Link]

TESTIMONIAL:
"[Quote from past brand partner]"
— [Name], [Title] at [Brand]

✅ WHY WORK WITH ME
─────────────────────────────────────────────────────────────
• [Unique value prop 1]
• [Unique value prop 2]
• [Unique value prop 3]
• [Unique value prop 4]

📧 CONTACT
─────────────────────────────────────────────────────────────
Business Inquiries: [email]
Website: [URL]
YouTube: [URL]
TikTok: [URL]
Instagram: [URL]

Response Time: Within 48 hours
═══════════════════════════════════════════════════════════════

费率计算指南

PRICING FACTORS:
─────────────────────────────────────────────────────────────
1. View Count: $X per 1,000 views (CPM)
   - Industry average: $20-50 CPM
   - Tech/Finance niche: $30-100 CPM
   - Entertainment: $10-30 CPM

2. Engagement Rate: Premium for high engagement
   - 5%+ engagement: Add 20-50% premium
   - Viral potential: Add 50-100% premium

3. Production Value: Professional vs casual
   - High production: Higher rates
   - Multiple deliverables: Package pricing

4. Exclusivity: Competitor restrictions
   - Category exclusivity: Add 25-50%
   - Platform exclusivity: Add 15-25%

5. Usage Rights: Beyond YouTube
   - Social media repost: Add 25%
   - Website/ads: Add 50-100%
   - Perpetual rights: Add 100-200%

QUICK FORMULA:
Base Rate = (Average Views × CPM) + Engagement Premium + Production Value

Example:
100K avg views × $30 CPM = $3,000 base
+ 10% engagement premium = $3,300
+ High production (+$500) = $3,800
= Quote: $4,000 (round up)

使用方法

生成冷启动提案

Create a sponsorship pitch for:
Brand: [Company name]
Product: [What they sell]
My channel: [Description, stats]
Why it fits: [Connection to brand]

创建媒体资料包

Generate a media kit with:
Channel name: [Name]
Niche: [Topic]
Stats: [Subscribers, views, etc.]
Demographics: [Age, gender, location]
Past sponsors: [List if any]

回复品牌咨询

Help me respond to this brand inquiry:
[Paste their email]

My channel: [Brief description]
My rates: [If you have them]

赞助检查清单

发送提案前：

• 针对特定品牌／联系人进行个性化定制
• 说明与产品的真实关联
• 清晰阐述价值主张
• 提出具体的合作创意
• 数据为最新且准确
• 附上媒体资料包
• 明确提出行动号召（会议／电话）
• 格式专业
• 校对错误

接受赞助前：

• 明确定义交付内容
• 商定时间安排
• 明确付款条款
• 明确使用权
• 了解 FTC 披露要求
• 审阅合同