TikTok Ad Creative Generation

TikTok 广告创意生成

使用 each::sense API 生成令人眼前一亮的 TikTok 广告创意。创作原生感十足的竖屏视频内容，针对 TikTok 独特的格式和受众期望进行优化。

概述

each::sense API 可帮助你生成针对 TikTok 优化、与自然内容无缝融合的广告创意：

• TikTok 原生竖屏视频：9:16 宽高比，针对全屏移动端体验进行优化
• Spark Ads 风格：真实、由创作者驱动的美学风格，与平台原生内容融为一体
• 热门形式：UGC 风格、挑战视频、合拍、转场和病毒式吸睛开场
• 声音开启设计：视觉效果旨在配合热门音频和旁白
• 快速吸睛开场：第一帧即产生冲击力，在 1 秒内抓住注意力

快速开始

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a TikTok ad video for a skincare brand. UGC style, girl doing her morning routine, showing the product naturally. Vertical 9:16, trendy aesthetic, soft morning light."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

TikTok 广告格式和尺寸

格式	宽高比	分辨率	时长	描述
信息流广告	9:16	1080x1920	5-60s	For You 信息流中的原生视频广告
TopView	9:16	1080x1920	5-60s	用户打开应用时看到的第一个广告
Spark Ads	9:16	1080x1920	5-60s	推广的自然风格内容
品牌特效	9:16	1080x1920	可变	AR 滤镜和特效
商品集合广告	9:16	1080x1920	5-60s	可购物的商品画廊
品牌标签挑战	9:16	1080x1920	可变	基于挑战的营销活动

使用场景示例

1. UGC 风格产品广告

生成真实的用户生成内容风格广告，让内容看起来原生于 TikTok。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a UGC-style TikTok ad. A young woman in her bedroom talking directly to camera about her favorite new lip gloss. Natural lighting, casual outfit, authentic vibe. She holds up the product excitedly. Vertical 9:16 format, iPhone selfie camera angle."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

2. 搭配热门转场的产品展示

使用 TikTok 流行转场，创作动感的产品亮相内容。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "TikTok product showcase video for wireless earbuds. Start with hand covering camera, transition reveal to the earbuds floating with dynamic lighting. Trendy purple and blue gradient background, tech aesthetic. 9:16 vertical, punchy and fast-paced."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

3. 热门挑战风格

借助病毒式传播的挑战形式，实现最大互动效果。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a TikTok challenge-style video for a fitness app. Person doing the popular dance trend but incorporating workout moves. Energetic, fun, gym setting with ring light. Caption space at top. Vertical 9:16, high energy vibe."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

4. 前后对比变身

通过分屏或转场揭示，展示显著效果。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Before and after TikTok ad for a hair styling tool. Left side: messy bedhead hair. Right side: sleek, styled hair. Same person, dramatic transformation. Clean white bathroom background, good lighting. 9:16 vertical split screen style."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

5. 开箱体验

创作适合 ASMR 的开箱内容，激发好奇心。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "TikTok unboxing video for a luxury subscription box. Hands slowly opening a beautiful pink box, revealing tissue paper, then premium beauty products. ASMR aesthetic, close-up shots, soft overhead lighting. Vertical 9:16, satisfying and aesthetic."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

6. 教程风格广告

通过提供有价值的教育内容来展示产品。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Quick tutorial TikTok ad for a cooking gadget. Hands demonstrating how to use a vegetable spiralizer in 3 easy steps. Bright kitchen, overhead angle, ingredients visible. Text overlay space for step numbers. 9:16 vertical, fast and informative."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

7. POV（主观视角）形式

沉浸式第一人称视角，与 TikTok 受众产生共鸣。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "POV TikTok ad: you just received your online order. First-person view of hands opening a package, pulling out trendy sneakers, trying them on. Bedroom floor setting, excited energy, millennial aesthetic. Vertical 9:16 format."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

8. 反应／评价风格

真实的反应内容，建立信任感和亲近感。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "TikTok reaction-style ad for a snack brand. Person trying the new flavor for the first time, genuine surprised expression, then excited approval. Casual home setting, ring light, talking to camera. Space for text overlays. 9:16 vertical."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

9. 美学风格产品平铺展示

视觉效果赏心悦目，非常适合美妆和生活方式品牌。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Aesthetic flat lay TikTok video for a stationery brand. Hands arranging pastel notebooks, pens, and washi tape on a marble desk. Satisfying organization, soft shadows, minimal aesthetic. Stop motion feel. 9:16 vertical format."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

10. 日常生活融入

将产品自然地融入生活方式内容。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Day in the life TikTok ad for a coffee brand. Morning routine montage - alarm, stretching, making coffee with the product featured naturally, sipping while checking phone. Cozy apartment, golden hour light, lo-fi aesthetic. 9:16 vertical."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

使用参考图片

提供产品图片或品牌参考，以引导生成。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a TikTok ad featuring this product. UGC style, young creator showing it off in their room. Trendy, authentic, vertical 9:16 format."}],
    "model": "eachsense/beta",
    "stream": true,
    "image_urls": ["https://example.com/product-image.jpg"],
    "mode": "max"
  }'

TikTok 广告最佳实践

在第一秒抓住注意力

TikTok 用户滑动很快。开场画面必须立即吸引注意力。

• 以动作或活动开场
• 使用醒目的视觉效果或出人意料的元素
• 避免缓慢的开场或 Logo 揭示
• 以最有吸引力的瞬间开场

原生感优先于精致制作

与传统广告相比，TikTok 受众对真实内容反应更好。

• 尽可能使用自然光
• 接受不完美和粗粝感
• 模仿创作者内容，而非电视广告
• 保持轻松随和、容易引发共鸣的氛围

声音开启设计

TikTok 是一个声音开启的平台——设计视觉效果时应考虑与音频相配合。

• 为热门音频留出空间
• 考虑加入对口型片段
• 使用与节拍变化相匹配的视觉提示
• 兼顾开启声音和关闭声音时的观看体验

跟随趋势（但保持相关性）

利用热门形式，同时确保与品牌相关。

• 在提示词中提及当前 TikTok 趋势
• 将热门形式改编为适合产品的内容
• 确保内容及时且新鲜
• 避免过时或过度使用的趋势

移动端优先构图

针对竖屏全屏移动端观看进行设计。

• 将重要元素放在画面中央
• 为字幕和 UI 元素留出空间
• 使用特写展示产品细节
• 确保文字在小屏幕上清晰可读

TikTok 美学提示词技巧

包含以下元素

• 格式：始终注明「9:16 竖屏」或「TikTok 格式」
• 风格：UGC、真实、原生、创作者风格、随性
• 光线：自然光、环形补光灯、黄金时刻、柔和
• 场景：卧室、浴室、厨房、日常空间
• 节奏感：快节奏、有冲击力、动感十足、引人入胜
• 拍摄角度：自拍、手持、POV、俯拍

有效的提示词结构

[Content type] + [Subject/Action] + [Setting] + [Aesthetic] + [Format] + [Special elements]

示例：

"UGC-style TikTok ad + girl applying skincare + bathroom mirror + clean girl aesthetic + 9:16 vertical + morning light, text overlay space"

有效的风格关键词

类别	关键词
美学	清透少女风、精致女孩风、暗黑学院风、田园风、Y2K、极简
节奏感	混乱、悠闲、活力十足、温馨、治愈、戏剧化
摄影	自拍角度、俯拍、特写、广角、跟拍、晃动
光线	黄金时刻、环形补光灯、自然光、忧郁氛围、柔和、强烈
剪辑风格	跳切、转场、慢动作、变速、分屏

模式选择

Max 模式

适用于需要精细视觉效果的高品质广告创意。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Premium TikTok TopView ad for a luxury perfume. Cinematic close-up of the bottle, light refracting through glass, elegant hands reaching for it. High-end aesthetic, 9:16 vertical."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

Eco 模式

适用于快速迭代和概念探索。

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Quick TikTok ad concept for a snack brand. Person snacking while scrolling phone. Casual, relatable. 9:16."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "eco"
  }'

使用会话 ID 进行多轮迭代

通过对话优化 TikTok 广告创意。

初始生成

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a TikTok ad for a new energy drink. Young person at the gym, taking a sip, then crushing their workout. High energy, motivational. 9:16 vertical."}],
    "model": "eachsense/beta",
    "stream": true,
    "session_id": "tiktok-ad-energy-001",
    "mode": "max"
  }'

迭代风格

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Make it more UGC style, less polished. Like someone filming themselves with their phone propped up."}],
    "model": "eachsense/beta",
    "stream": true,
    "session_id": "tiktok-ad-energy-001",
    "mode": "max"
  }'

按品牌指南调整

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Add more neon green accents to match our brand colors. Keep the can prominently visible."}],
    "model": "eachsense/beta",
    "stream": true,
    "session_id": "tiktok-ad-energy-001",
    "mode": "max"
  }'

错误处理

速率限制

# Implement retry with exponential backoff
for i in 1 2 3; do
  response=$(curl -s -w "\n%{http_code}" -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
    -H "Content-Type: application/json" \
    -H "X-API-Key: $EACHLABS_API_KEY" \
    -H "Accept: text/event-stream" \
    -d '{
      "messages": [{"role": "user", "content": "TikTok ad for a fashion brand, trendy outfit reveal. 9:16 vertical."}],
      "model": "eachsense/beta",
    "stream": true,
      "mode": "max"
    }')

  http_code=$(echo "$response" | tail -n1)

  if [ "$http_code" -eq 200 ]; then
    echo "$response" | head -n -1
    break
  elif [ "$http_code" -eq 429 ]; then
    echo "Rate limited, retrying in $((i * 5)) seconds..."
    sleep $((i * 5))
  else
    echo "Error: HTTP $http_code"
    break
  fi
done

验证

# Validate required parameters before sending
if [ -z "$EACHLABS_API_KEY" ]; then
  echo "Error: EACHLABS_API_KEY environment variable is not set"
  exit 1
fi

curl -X POST "https://eachsense-agent.core.eachlabs.run/v1/chat/completions" \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "TikTok in-feed ad for headphones. 9:16 vertical format."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

相关技能

• 视频生成 - 通用视频创作功能
• 视频编辑 - 生成后的视频编辑
• 图像生成 - 静态广告缩略图和静帧
• 产品视觉素材 - 电商产品图像