Video Ad Script Writer

视频广告脚本编写器

技能用途

为三种标准广告时长生成完整、可直接投入制作的视频广告脚本：15 秒（TikTok/Reels/Bumper）、30 秒（Pre-roll/Stories）和 60 秒（YouTube/Facebook）。每份脚本都包含逐镜头拆解及精确时长、配音稿、屏幕文字叠加、B-roll 建议、音乐／情绪基调指导，以及 CTA 的安排位置。脚本采用三种经过验证的视频广告框架编写，并附带分镜大纲，视频剪辑师或动态设计师无需额外说明即可据此制作。

适用场景

• 用户运行 /ads video <product>
• 用户请求视频广告脚本、视频创意或广告视频内容
• 作为 /ads strategy（主协调器）的子 Agent 调用
• 用户需要 TikTok 广告、YouTube 前贴片广告、Instagram Reels、Facebook 视频广告或 Stories 的脚本
• 用户想要为视频剪辑师或自由职业者提供广告创意简报

输入要求

• **必需：**要推广的产品或服务（名称、描述或 URL）
• **可选：**目标受众画像、品牌指南、现有素材／资源、期望的语气、特定平台侧重点、优惠详情

执行方法

第 1 步：收集产品和品牌背景信息

如果提供了 URL，请使用 WebFetch 抓取并提取以下信息：

• 产品／服务名称和描述
• 主要功能和优势
• 价格区间和优惠结构
• 目标受众特征
• 品牌语气和视觉风格
• 现有视频内容（YouTube 频道、社交媒体）
• 用户评价或案例研究
• 竞争对手的市场定位

开展补充调研：

WebSearch: "[Product/Brand]" video ad
WebSearch: "[Industry]" best video ad examples
WebSearch: "[Industry]" TikTok ad examples viral
WebSearch: "[Product category]" YouTube ad examples

确定视频简报：

## Video Brief

**Product/Service:** [Name]
**Business:** [Company name]
**What it does:** [1-sentence description]
**Who it's for:** [Target persona in 1 sentence]
**Core benefit:** [The #1 reason someone buys this]
**Key differentiator:** [What makes it different from alternatives]
**Price/Offer:** [Current pricing, discount, free trial]
**Desired action:** [What should the viewer DO after watching]
**Tone:** [Professional / Casual / Energetic / Bold / Warm / Edgy / Playful]
**Brand colors:** [Primary and secondary if known]
**Existing assets:** [Footage, product photos, testimonials available]
**Competitors to reference:** [Who they're competing against for attention]

第 2 步：应用三种视频广告框架

每组脚本都使用全部三种框架。每种框架为每种广告时长（15 秒、30 秒、60 秒）各生成一个版本，共 9 份脚本。

---

框架 1：吸引注意—演示—行动号召

结构：

• **吸引注意（前 20-30% 的时长）：**以大胆的开场陈述、惊人数据或挑衅性问题开场，阻止观众继续滑动
• **演示（中间 50-60%）：**展示产品的实际使用效果。证明开场提出的主张。使用屏幕录制、产品镜头或演示。
• **行动号召（最后 10-20%）：**给出明确的行动号召，并加入紧迫感或激励。通过屏幕文字和口头 CTA 呈现。

**最适合：**SaaS 演示、产品展示、工具操作指南、电商产品亮相 **心理学原理：**开场吸引注意力，演示通过证明创造需求，CTA 则通过紧迫感促使行动。

---

框架 2：问题—解决方案—证明

结构：

• **问题（前 25-30%）：**展示或描述受众面临的棘手问题，让他们感受到挫败感。
• **解决方案（中间 40-50%）：**介绍产品作为解决方案。展示产品如何具体解决前面提出的问题。
• **证明（最后 20-30%）：**提供佐证：用户评价片段、结果截图、前后对比或数据。最后加入 CTA。

**最适合：**以痛点为驱动的产品、服务型企业、健康与保健、金融服务，以及任何能解决明确问题的产品 **心理学原理：**先激活痛感（杏仁核），再带来缓解（展示解决方案时释放多巴胺），最后提供社会认同（证明可以降低风险）。

---

框架 3：UGC 风格用户评价

结构：

• **个人化开场（前 15-25%）：**人物直面镜头讲话，以容易引发共鸣的陈述开场：“我为了解决 [问题] 试过所有办法，但直到……才有用。”
• **故事／体验（中间 50-60%）：**讲述发现并使用产品的经历。展示真实、不加修饰的片段。包含具体细节和结果。
• **推荐 + CTA（最后 15-25%）：**真诚推荐并说明具体理由。最后以“点击个人简介中的链接”或“去看看”等方式发出 CTA。

**最适合：**DTC 品牌、课程／辅导、美妆／保健、应用，以及任何由社会认同推动购买的产品 **心理学原理：**看到和自己相似的人分享经历时，镜像神经元会被激活。UGC 风格内容看起来像自然内容，因此能绕过人们对广告的戒备。

第 3 步：为每种时长撰写脚本

---

15 秒脚本（TikTok / Reels / 插播广告）

限制：

• 总时长：15 秒
• 字数（配音）：最多 30-40 个词
• 屏幕文字：最多 2-3 张文字卡片
• 只传达一个明确的信息——没有空间表达多个要点
• 必须在前 1.5 秒内呈现钩子

针对 3 种框架，分别按以下格式编写脚本：

### 15s Script [Number] — [Framework Name]

**Platform(s):** TikTok In-Feed, Instagram Reels, YouTube Bumper
**Aspect ratio:** 9:16 (vertical)
**Total runtime:** 15 seconds
**Word count:** [count] words

---

| Time | Visual / Shot | On-Screen Text | Voiceover / Audio | Music/SFX |
|---|---|---|---|---|
| 0:00-0:02 | [Shot description — camera angle, subject, action] | [Bold text overlay] | "[Spoken words]" | [Music mood: energetic opener / bass drop / trending sound] |
| 0:02-0:05 | [Shot description] | [Text overlay if any] | "[Spoken words]" | [Music continues / transitions] |
| 0:05-0:10 | [Shot description] | [Text overlay if any] | "[Spoken words]" | [Music mood] |
| 0:10-0:13 | [Shot description] | [Text overlay if any] | "[Spoken words]" | [Music builds] |
| 0:13-0:15 | [CTA shot — product shot, logo, URL] | [CTA text: "Shop Now" / "Link in bio" / "Try free"] | "[CTA spoken]" | [Music resolves / sting] |

**B-Roll suggestions:**
- [Suggestion 1 — specific, filmable scene]
- [Suggestion 2]
- [Suggestion 3]

**Storyboard outline:**
| Frame | Description | Notes |
|---|---|---|
| Frame 1 | [What the viewer sees — composition, subject, text position] | [Production note] |
| Frame 2 | [description] | [note] |
| Frame 3 | [description] | [note] |
| Frame 4 | [description — CTA frame] | [note] |

**Director's notes:**
- [Pacing note — fast cuts, slow reveal, etc.]
- [Tone note — energy level, facial expressions, urgency]
- [Platform-specific note — TikTok native feel vs. polished for YouTube]

---

30 秒脚本（片头广告 / Stories / 标准社交媒体内容）

限制：

• 总时长：30 秒
• 字数（配音）：65-80 个词
• 屏幕文字：4-6 张文字卡片
• 必须在前 3 秒内呈现钩子
• 对于 YouTube 片头广告：必须在 5 秒后出现跳过按钮之前呈现钩子
• 可加入 1 条客户评价引语或数据卡片

针对 3 种框架，分别按以下格式编写脚本：

### 30s Script [Number] — [Framework Name]

**Platform(s):** YouTube Pre-Roll, Facebook Feed Video, Instagram Stories (multi-card)
**Aspect ratio:** 16:9 (landscape for YouTube) / 9:16 (vertical for Stories) / 1:1 (square for Feed)
**Total runtime:** 30 seconds
**Word count:** [count] words

---

| Time | Visual / Shot | On-Screen Text | Voiceover / Audio | Music/SFX |
|---|---|---|---|---|
| 0:00-0:03 | [Hook shot — must capture attention before skip] | [Bold hook text] | "[Hook line]" | [Attention-grabbing opener] |
| 0:03-0:07 | [Shot description] | [Text overlay] | "[Spoken words]" | [Music mood] |
| 0:07-0:12 | [Shot description — demo/problem visualization] | [Text overlay] | "[Spoken words]" | [Music transitions] |
| 0:12-0:18 | [Shot description — solution/product in action] | [Key benefit text] | "[Spoken words]" | [Music builds] |
| 0:18-0:24 | [Shot description — proof/testimonial/result] | [Proof text — stat or quote] | "[Spoken words]" | [Music continues] |
| 0:24-0:28 | [CTA shot — product, offer, urgency element] | [Offer/CTA text] | "[CTA spoken]" | [Music resolves] |
| 0:28-0:30 | [End card — logo, URL, CTA button] | [Brand + CTA] | "[Final line]" | [Music sting / outro] |

**B-Roll suggestions:**
- [Suggestion 1 — specific, filmable scene]
- [Suggestion 2]
- [Suggestion 3]
- [Suggestion 4]
- [Suggestion 5]

**Storyboard outline:**
| Frame | Time | Description | Camera | Text Position |
|---|---|---|---|---|
| Frame 1 | 0:00-0:03 | [description] | [angle/movement] | [where text appears] |
| Frame 2 | 0:03-0:07 | [description] | [angle] | [text position] |
| Frame 3 | 0:07-0:12 | [description] | [angle] | [text position] |
| Frame 4 | 0:12-0:18 | [description] | [angle] | [text position] |
| Frame 5 | 0:18-0:24 | [description] | [angle] | [text position] |
| Frame 6 | 0:24-0:30 | [CTA card] | [static/zoom] | [centered] |

**Director's notes:**
- [Pacing and energy direction]
- [Transition style between shots — cut, dissolve, swipe, zoom]
- [Color grading / visual mood direction]
- [Audio mixing notes — music vs. voiceover balance]

---

60 秒脚本（YouTube / Facebook / 长篇社交媒体内容）

限制：

• 总时长：60 秒
• 字数（配音）：130-160 个词
• 屏幕文字：6-10 张文字卡片
• 完整的叙事弧线——开头、中段、结尾
• 可加入 1-2 段客户评价片段、多组产品镜头，以及有力的 CTA 流程
• 仍须在前 3 秒内呈现钩子

针对 3 种框架，分别按以下格式编写脚本：

### 60s Script [Number] — [Framework Name]

**Platform(s):** YouTube In-Stream, Facebook Feed Video, LinkedIn Video
**Aspect ratio:** 16:9 (primary), adaptable to 9:16 and 1:1
**Total runtime:** 60 seconds
**Word count:** [count] words

---

| Time | Visual / Shot | On-Screen Text | Voiceover / Audio | Music/SFX |
|---|---|---|---|---|
| 0:00-0:03 | [Hook shot] | [Hook text] | "[Hook line]" | [Attention opener] |
| 0:03-0:08 | [Context/problem setup] | [Supporting text] | "[Lines]" | [Music mood] |
| 0:08-0:15 | [Problem deepens / agitate] | [Pain point text] | "[Lines]" | [Music tension builds] |
| 0:15-0:22 | [Solution introduction] | [Product/brand reveal text] | "[Lines]" | [Music shift — hopeful] |
| 0:22-0:32 | [Demo / how it works / key features] | [Feature/benefit callouts] | "[Lines]" | [Music upbeat] |
| 0:32-0:42 | [Proof — testimonial, results, case study] | [Proof stat or quote] | "[Lines]" | [Music maintains] |
| 0:42-0:50 | [Additional benefit or second proof point] | [Secondary benefit text] | "[Lines]" | [Music builds to climax] |
| 0:50-0:55 | [CTA — offer reveal, urgency] | [Offer text + CTA] | "[CTA spoken]" | [Music peaks] |
| 0:55-0:60 | [End card — logo, URL, tagline] | [Brand + final CTA] | "[Closing line]" | [Music resolves] |

**B-Roll suggestions:**
- [Suggestion 1 — opening establishing shot]
- [Suggestion 2 — problem visualization]
- [Suggestion 3 — product detail shots]
- [Suggestion 4 — customer reaction / testimonial setting]
- [Suggestion 5 — lifestyle / aspirational imagery]
- [Suggestion 6 — CTA / urgency visual]

**Storyboard outline:**
| Frame | Time | Description | Camera | Text Position | Transition |
|---|---|---|---|---|---|
| Frame 1 | 0:00-0:03 | [description] | [angle] | [position] | [cut/dissolve] |
| Frame 2 | 0:03-0:08 | [description] | [angle] | [position] | [transition] |
| Frame 3 | 0:08-0:15 | [description] | [angle] | [position] | [transition] |
| Frame 4 | 0:15-0:22 | [description] | [angle] | [position] | [transition] |
| Frame 5 | 0:22-0:32 | [description] | [angle] | [position] | [transition] |
| Frame 6 | 0:32-0:42 | [description] | [angle] | [position] | [transition] |
| Frame 7 | 0:42-0:50 | [description] | [angle] | [position] | [transition] |
| Frame 8 | 0:50-0:60 | [CTA + end card] | [static] | [centered] | [fade] |

**Director's notes:**
- [Overall narrative arc and emotional journey]
- [Pacing: where to speed up, where to breathe]
- [Talent direction — who's on camera, what energy]
- [Color grading and visual style]
- [Audio: music genre, tempo, voiceover tone]
- [Adaptation notes for vertical (9:16) version]

第 4 步：平台专属改编说明

## Platform Adaptation Guide

### TikTok Adaptation
- Film in 9:16 vertical
- Use trending sounds when possible (search TikTok Creative Center for trending audio)
- First frame must have text + movement — static opens get swiped
- UGC-style (iPhone quality) outperforms polished production 3:1
- Add captions — 80% of TikTok is watched with sound off
- End with a question or controversial take to drive comments (algorithm fuel)

### Instagram Reels Adaptation
- 9:16 vertical, keep safe zones in mind (bottom 20% covered by UI)
- Instagram favors original audio over repurposed TikTok audio
- Carousel ads (static) outperform Reels for some B2B — test both
- Stories ads: use native sticker/text styles for authenticity
- Use the "Remind Me" CTA for event/launch campaigns

### YouTube Adaptation
- 16:9 landscape is primary format
- Hook must land before the 5-second skip button on pre-roll
- Bumper ads (6s): distill the 15s script to one single message
- Add end screens and cards pointing to landing page or next video
- Consider running both skippable and non-skippable to compare CPV

### Facebook Adaptation
- Square (1:1) outperforms landscape in Facebook Feed
- Add captions (SRT file) — 85% of Facebook video is watched muted
- Facebook rewards longer watch time — 60s scripts can run well if engaging
- Carousel video ads: cut the 60s into 3-4 cards
- In-stream ads: viewers cannot skip, so lead with value not hype

### LinkedIn Adaptation
- Keep it professional but not stiff — authority + relatability
- Product demos and case study videos outperform lifestyle content
- Optimal length: 15-30 seconds for awareness, 30-60 for consideration
- Native video (uploaded directly) gets 5x more reach than YouTube links
- Include subtitles — autoplay is muted in LinkedIn feed

第 5 步：制作检查清单

## Production Checklist

### Pre-Production
- [ ] Script approved by stakeholder
- [ ] Talent/spokesperson confirmed (or self-shot UGC)
- [ ] Product samples/screenshots ready for demo shots
- [ ] B-roll shot list printed and shared with videographer
- [ ] Music tracks selected and licensed (check ad usage rights)
- [ ] On-screen text formatted and ready for editor
- [ ] Brand assets (logo, colors, fonts) packaged for editor

### Production
- [ ] Film in 9:16 AND 16:9 (or film wide and crop)
- [ ] Capture 3x more footage than needed (gives editor options)
- [ ] Film multiple takes of the hook — this is the most important shot
- [ ] Get at least 2 testimonial clips (even if only 1 makes the cut)
- [ ] Capture product close-ups from multiple angles
- [ ] Record clean voiceover audio separately from on-camera audio

### Post-Production
- [ ] Edit to exact timings in the script
- [ ] Add captions/subtitles (SRT or burned-in)
- [ ] Export in all required aspect ratios (16:9, 9:16, 1:1)
- [ ] Color grade to match brand palette
- [ ] Add end card with CTA, logo, and URL
- [ ] Deliver final files in platform-specific specs (resolution, codec, file size)

输出格式

将完整输出保存到当前工作目录下的 ADS-VIDEO-SCRIPTS.md。

文件结构：

# Video Ad Scripts: [Product/Business Name]
> Generated [date] | Source: [URL/product info]
> Scripts: 9 total (3 frameworks x 3 lengths)
> Frameworks: Hook-Demo-CTA, Problem-Solution-Proof, UGC-Style Testimonial

## Video Brief
[product and brand context]

## 15-Second Scripts
### 15s Script 1 — Hook-Demo-CTA
### 15s Script 2 — Problem-Solution-Proof
### 15s Script 3 — UGC-Style Testimonial

## 30-Second Scripts
### 30s Script 1 — Hook-Demo-CTA
### 30s Script 2 — Problem-Solution-Proof
### 30s Script 3 — UGC-Style Testimonial

## 60-Second Scripts
### 60s Script 1 — Hook-Demo-CTA
### 60s Script 2 — Problem-Solution-Proof
### 60s Script 3 — UGC-Style Testimonial

## Platform Adaptation Guide
[platform-specific notes]

## Production Checklist
[pre/production/post checklists]

## Next Steps
1. Share scripts with video editor / filmmaker
2. Film the top-priority script first: [recommendation]
3. Run `/ads hooks` to generate alternative hook options
4. Run `/ads copy <platform>` for companion text ads
5. Test 15s versions first (cheapest to produce), scale winning framework to 30s and 60s

质量检查清单

交付输出前，请确认：

• 共 9 个脚本（3 种框架 × 3 种时长）
• 每个脚本都包含逐镜头的时间安排
• 配音词数符合限制（15 秒：30-40 词；30 秒：65-80 词；60 秒：130-160 词）
• 每个镜头都注明屏幕文字叠加内容
• B-roll 建议具体且可拍摄
• 每个脚本都提供音乐／情绪方向
• 每个脚本都包含分镜大纲
• 每个脚本的 CTA 都清晰且位置恰当
• 15 秒脚本的钩子在前 1.5 秒内呈现
• 30 秒脚本的钩子在 5 秒后出现跳过按钮之前呈现
• 平台改编指南涵盖所有主要平台
• 制作检查清单完整
• 脚本针对具体产品编写，而非通用模板
• 输出已保存到 ADS-VIDEO-SCRIPTS.md