Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Create engaging, authentic LinkedIn posts like a Top Voice. Use this skill when asked to write LinkedIn content, social media posts for LinkedIn, professional thought leadership content, or help with LinkedIn engagement strategy. Triggers include requests for LinkedIn posts, professional social content, thought leadership pieces, or viral/engaging LinkedIn content.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
Filter an existing audience or lead list against your ICP and split it into ready-to-sequence segments. Use when someone already has a list of people — an audience in their sales tool, a CSV or CRM export, event or webinar attendees, registrants, a Sales Navigator import, a newsletter or community export — and wants to know who is worth contacting. Triggers on: 'filter this audience against my ICP', 'who in this list matches my ICP', 'clean up this lead list', 'score these leads', 'qualify my signups', 'segment this audience', 'is my audience on-ICP', 'filter my webinar attendees', 'split this audience by ICP fit', 'remove the bad leads'. For SDRs, BDRs, RevOps, growth, demand gen and founders doing list qualification, ICP refinement, post-event follow-up or audience cleanup. Checks whether the data can support the ICP before filtering, sorts every lead into ICP match / needs review / no match, strips out your own team and competitors, and never silently drops anyone. Maintained by La Growth Machine.
Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.
Use when the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.
Build a quarterly business review from a client folder -- reports, usage exports, support tickets, meeting notes, emails. Extracts delivered value with receipts, surfaces risks before the client does, and drafts the QBR narrative plus expansion asks. For agencies, consultancies, and CS teams.
Creates and launches PostHog surveys through MCP, including NPS/CSAT popovers, hosted feedback forms, and headless surveys. Guides survey type selection, audience targeting, draft review, and launch readiness. Use when asked to create a survey or form, or before calling survey-create. For investigating an existing survey's delivery or responses, use debugging-surveys instead.
Audit and optimize content for SEO, GEO (generative engine optimization), and AEO (answer engine optimization). Use when user asks to "audit SEO", "check search visibility", "optimize for AI search", "generate schema markup", "validate metadata", "extract keywords", "optimize for Perplexity/ChatGPT/Gemini", "check Open Graph tags", "submit to IndexNow", or mentions SEO, GEO, AEO, or search optimization. Do NOT use for creating new content from scratch or image optimization.
Analyze competing Product Hunt launches and benchmark against top performers. Use this skill to research similar products, understand competitive landscape on your chosen launch day, and learn from successful launches in your category.
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
When the user wants to design a sales compensation plan, set quotas, build accelerators, model plan costs, handle clawbacks, or create SPIFs. Trigger phrases: 'design a comp plan,' 'set sales quotas,' 'build accelerators,' 'sales compensation,' 'OTE structure,' 'SPIF design,' 'commission structure,' 'how much should I pay my sales team,' 'sales bonus,' 'variable compensation.' For quota-setting inputs from forecast data, see forecast. For pipeline data that informs quota realism, see pipeline-review.
Analyze startups with Paul Graham mindset (pressure, founder-market fit, brutal validation), Dan Koe discipline (monetization, offer, distribution, sales), and Seth Godin principles (differentiation, narrative, smallest viable audience). Triggers on startup idea, business validation, MVP, first customers, revenue model, GTM, product-market fit, "I have an idea".
When the user wants to write YouTube video titles, optimize existing titles, A/B test title variants, or improve click-through rate. Also use when the user says 'write a title,' 'title ideas,' 'optimize my title,' 'fix this title,' 'title for my video,' 'improve CTR,' 'my titles aren't getting clicks,' 'title A/B test,' 'search vs browse title.' For thumbnail concepts to pair with titles, see thumbnail-design. For video ideas to title, see idea-generation.
Comprehensive website content and UX audit. Use this skill whenever someone asks to review, audit, check, or improve a website, landing page, or web product. Triggers include: "audit my website", "review my site", "check my content", "is my website ready to launch", "what's wrong with my site", "content review", "UX review", "website feedback", "check for broken links", "check for lorem ipsum", "review my copy", or any request that involves evaluating an existing website's content quality, UX structure, copy, or readiness for launch. Also trigger when someone shares a URL and asks for feedback, improvements, or a teardown. This skill combines content editing, UX strategy, creative direction, and technical QA into a single structured audit.
Use when the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions “A/B test,” “split test,” “experiment,” “test this change,” “variant copy,” “multivariate test,” “hypothesis,” “should I test this,” “which version is better,” “test two versions,” “statistical significance,” “how long should I run this test,” “growth experiments,” “experiment velocity,” “experiment backlog,” “ICE score,” “experimentation program,” or “experiment playbook.” Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
Mine the highest-converting ad angles from customer reviews, Reddit complaints, support tickets, and competitor ads. Extracts actual pain language, competitor weaknesses, and outcome phrases that real buyers use. Outputs a ranked angle bank with proof quotes and recommended ad formats per angle.
End-to-end pipeline for publishing AGENCY Community meetup recordings to YouTube. Downloads Zoom recording, adds intro/outro, generates thumbnail, creates description with timecodes, uploads to YouTube, sets thumbnail, and adds to the AGENCY Community playlist. Use this skill when the user wants to publish a meetup, says "upload the meetup", "publish the recording", "process the Zoom recording for YouTube", or mentions uploading an AGENCY Community session. Also triggers on requests to add intro/outro to a meeting recording and upload it.
This skill helps users extract structured product listings from Amazon, including titles, ASINs, prices, ratings, and specifications. Use this skill when users want to search for products on Amazon, find the best selling brand products, track price changes for items, get a list of categories with high ratings, compare different brand products on Amazon, extract Amazon product data for market research, look for products in a specific language or marketplace, analyze competitor pricing for keywords, find featured products for search terms, get technical specifications like material or color for product lists.
Find and enrich B2B leads from Booking.com - hotels, apartments, and vacation rentals - and pull each host's or property manager's real contact details (email, phone, company name, registration number). Use when the user says things like "get emails from Booking.com", "Booking.com lead generation", "find tour operator / property manager / host contacts", "scrape accommodation owner emails", or "build a list of Booking hosts". The host's email is usually already inside the Booking scraper's traderInfo field (EU/AU trader-transparency disclosure) - this skill leads with that and uses a Google Maps email scraper only as a fallback, instead of relying on Google Maps first (which mostly returns the wrong business).
Track product champions for job changes and qualify their new companies against ICP. Takes a CSV of known champions (with LinkedIn URLs), creates a baseline snapshot via Apify enrichment, then detects when champions move to new companies. Scores new companies on a 0-4 ICP fit scale. Outputs a downloadable CSV of movers with qualification verdicts.
When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching."
Design frictionless signup experiences for developers including GitHub OAuth, API key generation, and onboarding personalization. Trigger phrases: developer signup, dev registration, OAuth flow, API key onboarding, reduce signup friction, developer authentication, signup conversion, registration UX
Product selection data query and analysis for Mercado Libre, calling 24 tools for products, official links, keywords, categories, trends, stores, reviews, exchange rates and plan usage through the LinkFox gateway, covering the Mexico, Brazil, Argentina, Chile and Colombia sites. This skill triggers when the user mentions Mercado Libre, product selection on Mercado Libre, product search, category trends, trending keyword searches, reverse traffic keyword lookup, store lookup, review lookup, exchange rates or plan usage.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
Comprehensive SEO audit skill for Next.js and HTML pages. Covers on-page optimisation, JSON-LD schema validation, meta tags, Open Graph, semantic HTML, site speed, mobile responsiveness, and backlink analysis. Use when a user asks to audit, optimise, or fix SEO issues on a webpage or website.
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions “onboarding flow,” “activation rate,” “user activation,” “first-run experience,” “empty states,” “onboarding checklist,” “aha moment,” “new user experience,” “users aren't activating,” “nobody completes setup,” “low activation rate,” “users sign up but don't use the product,” “time to value,” or “first session experience.” Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
Pipeline analysis composite. Pulls deal/meeting data from any CRM or tracking system, analyzes the pipeline over a user-defined period (weekly, fortnightly, monthly, quarterly), and produces both an executive summary and a detailed diagnostic report. Covers volume, qualification rates, source effectiveness, stage velocity, stuck deals, and actionable recommendations. Tool-agnostic — works with any CRM (Salesforce, HubSpot, Pipedrive, Close, Supabase, CSV).
Use when the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions “exit intent,” “popup conversions,” “modal optimization,” “lead capture popup,” “email popup,” “announcement banner,” “overlay,” “collect emails with a popup,” “exit popup,” “scroll trigger,” “sticky bar,” or “notification bar.” Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.
