Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Measure AI Search share of voice for a target domain versus competitors across ChatGPT, Perplexity, Gemini, Google AI Overview, and AI Mode. Pulls the AIO leaderboard, then samples prompts where each domain appears as a source or brand mention, and analyses topic clusters each brand owns. Use when the user asks for AI Search share of voice, LLM visibility tracking, AEO/GEO analysis, AI Overview competitive analysis, or wants to know which brands LLMs cite in their category.
E-E-A-T + CITE quality audit for an EXISTING piece of content. Scores Experience, Expertise, Authoritativeness, Trustworthiness, and citation-readiness for AI search; surfaces veto items that block publication; produces a publish / publish-with-fixes / no-publish verdict. Distinct from `seo-content-brief` (produces a NEW article from a topic) and from `seo-page` (URL-level keyword/traffic intelligence). Use when the user asks "content quality audit", "E-E-A-T check", "is this content good", "review this article", "content audit", "citation readiness", or "AI search readiness".
Generate a writer-ready SEO content brief from a target domain and topic. Pulls domain overview, competitors, keyword gaps, SERP analysis, related and question keywords, AI Search citations, and existing internal-link sources, then synthesises a complete editorial brief a freelance writer can start from immediately. Use when the user asks for a content brief, blog brief, article outline, editor brief, or wants to capture organic traffic their competitors have.
Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".
Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".
Build a phased SEO roadmap for a domain — quarter-by-quarter, tied to the site's competitive position, content gaps, technical debt, and AI Search readiness. Synthesises the outputs of multiple skills (`seo-technical-audit`, `seo-content-audit`, `seo-keyword-cluster`, `seo-competitor-gap-analysis`, `seo-ai-search-share-of-voice`) into one site-level plan with sequencing, owners, and success metrics. Distinct from `seo-keyword-cluster` (keyword architecture for one topic), `seo-content-brief` (one article), and `seo-keyword-niche` (longtail content tier). Use when the user asks for an "SEO plan", "SEO strategy", "SEO roadmap", "90-day plan", "quarterly SEO plan", "site SEO strategy", or "where do we focus next".
Analyse the current Google top 10 for one keyword — keyword metrics, search intent, SERP features, the winning content format, and the gap the user can realistically win. Use when the user asks what ranks for a keyword, what the SERP looks like, which format to write, or why competitors outrank them
Signals scout for PostHog workflows. Looks at the workflows whose owner asked for suggestions, reads each email step's per-version delivery metrics, and proposes one concrete change a person can approve, filed through the workflows suggestions API. It files no report and emits no signal: the suggestion on the workflow page is the output.
Write a TikTok caption under 2,200 chars (hashtags included), pick a tasteful 3 to 5 hashtag set with mixed reach, and set the platformSettings.tiktok flags (viewer setting, comments, duet, stitch, commercial and branded content). Front-loads a reason to comment, runs the humanizer pass, and publishes the rendered video via Publora on approval. Use to caption a finished video. Not for the in-video hook (use tt-hook-scripter) or scrubbing a script (use tt-humanizer).
Create, format, and publish WeChat Official Account (微信公众号) articles to draft box with stable quality gates (config bootstrap, metadata validation, cover style×palette presets, and publish preflight). Use when user asks to write/format/publish a WeChat article, generate cover image, or push content to 公众号草稿箱.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Use when you need to brief a specific campaign for the whole execution team — objectives, messaging, deliverables, a week-by-week timeline, approval gates, and a risk matrix. Trigger when the user mentions 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Not for — a full-term marketing plan, use skill 00-ke-hoach-mkt; the list of assets to design, use skill 41-campaign-asset-list; assigning work to each person, use skill 64-team-brief.
Use when marketing numbers are bad and you need to know WHY — diagnose across 5 layers from tracking, delivery, creative, landing page to audience quality, then produce a 48h action plan. Trigger when the user mentions 'so dang xau', 'CPMess cao qua', 'ROAS thap', 'chan doan root cause', 'tai sao khong ra don', 'ads dot tien'. Not for — auditing the ad account setup and scoring Health Score, use skill 21-audit-ads-performance; writing a report for others to read, use skill 07-bao-cao-marketing; diagnosing a single page, use skill 68-cro-audit-trang.
Use when you need to write PAID ad copy for Meta, TikTok, or Google — 6 variants across the 3 TOFU/MOFU/BOFU funnel layers, complying with character limits and platform policies. Includes Mode A for products and Mode B for personal brands, auto-selected based on the context file. Trigger when the user mentions 'viet copy quang cao', 'noi dung chay ads', 'copy Facebook Ads', 'copy TikTok Ads', 'google rsa', 'tieu de quang cao', 'copy retarget'. Not for — organic captions with no paid spend, use skill 37-caption-social; slogans / puns / poster headlines, use skill 74-copy-hai-lop; video scripts, use skill 04-script-video; reviewing copy already written, use skill 62-marketing-review.
Use when you need to brief OTHER people to shoot video for you — customers doing UGC, employees doing EGC, or paid KOC and creators: selection criteria, shot-by-shot shooting guidance, dos and don'ts, image usage rights, a batch management table, and how to measure effectiveness. Trigger when the user mentions 'brief UGC', 'brief EGC', 'brief KOC', 'thue creator quay', 'huong dan nhan vien quay video', 'tim KOC o dau', 'creator quay sai y', 'hop dong quyen su dung video'. Not for — writing video scripts, use skill 04-script-video; guiding an editor on footage, use skill 44-brief-video-editor; comment seeding under posts, use skill 38-seeding-plan; hiring an agency or production house for a full package, use skill 67-agency-vendor-brief.
Use when you need to back-calculate the number of leads needed, the maximum CPL, and the budget you must spend from a revenue target — with 3 scenarios and healthy thresholds at each funnel step. Trigger when the user mentions 'tinh KPI nguoc', 'CPL toi da la bao nhieu', 'can bao nhieu ngan sach', 'tinh nguoc tu doanh thu', 'muc tieu bao nhieu don', 'break-even ROAS'. Not for — allocating an existing budget across channels and months, use skill 61-budget-planning; building a detailed media plan by funnel, use skill 54-media-plan.
Use when a NEW landing page, sales page, or single-product page has to be built — seven-section structure, one page one goal one CTA, copy per block, mobile-first rules, technical and speed requirements, tracking plan, A/B test plan, and a dropshipping single-product mode. Trigger on 'landing page brief', 'build a sales page', 'I need a landing page', 'brief for the dev', 'Shopify product page', 'what should go on the page'. Also use when ad traffic is ready and there is nowhere to send it. Not for — the ad copy pointing at the page, see `05-ad-copy-global`; the offer and its value stack, see `31-offer-design-global`; scoring a finished design, see `47-design-review-global`; coded email, see `49-html-email-template-global`.
Use when you have raw data from Meta, TikTok, GA4, CRM, or Google Sheets and need to turn it into insights you can decide on — with a decision log recording the decision, the basis, the expected impact, and the review date. Trigger when the user mentions 'phan tich du lieu', 'doc so lieu nay', 'export data ra insight', 'so nay noi len dieu gi', 'lam decision log', 'cohort analysis'. Not for — diagnosing why ads are performing badly, use skill 03-danh-gia-hieu-suat; writing a presentation report, use skill 07-bao-cao-marketing.
Use when you need to build email or Zalo OA sequences sent by scenario — welcome series, nurture, promotion, win-back: segmentation, automation flow, subject lines, sending frequency, A/B testing, and open/click KPIs. Trigger when the user mentions 'email marketing', 'chuoi email tu dong', 'welcome email', 'email nurture', 'broadcast Zalo OA', 'co list ma khong biet gui gi', 'email khong ai mo', 'cham soc khach qua Zalo'. Not for — writing HTML email code that runs on any client, use skill 49-html-email-template; building a system to retain customers who already bought, use skill 69-giu-chan-khach-hang; designing a giveaway in exchange for contact details, use skill 70-lead-magnet.
Use when the user wants to monitor what is being said about the brand, competitors, and the category — channels and keywords to track, sentiment scoring, weekly and monthly listening reports, brand health metrics, early crisis detection, and content opportunities pulled from real conversations. Trigger on 'social listening', 'brand monitoring', 'sentiment analysis', 'what are people saying about us', 'track our mentions', 'monitor competitors online'. Also use when the user spotted a bad comment thread and wants to know if it is spreading. Not for — responding to a crisis already underway, see `66-crisis-playbook-global`; competitor strategy teardown, see `08-competitor-research-global`; auditing your own posts, see `39-content-audit-global`.
Use when you need to understand WHY people buy and apply psychological principles to marketing — scarcity, social proof, commitment and consistency, authority, liking, price anchoring, loss aversion — plus how to apply them to copy, landing pages, email, ads, and adapt them to Vietnamese culture. Trigger when the user says 'tam ly khach hang', 'marketing psychology', 'FOMO', 'social proof', 'khan hiem', 'Cialdini', 'lam sao thuyet phuc khach', 'trigger cam xuc', 'khach doc xong van khong hanh dong'. Not for — writing finished copy, use skill 05-copy-quang-cao; designing packages and bonuses, use skill 31-offer-design; diagnosing why a specific page does not convert, use skill 68-cro-audit-trang.
Use when you want existing customers to bring in new ones — designing referral, affiliate, and invite-code programs: one-sided or two-sided reward mechanics, reward amounts, tracking, anti-fraud, and a launch plan for the program. Trigger when the user says 'chuong trinh gioi thieu', 'referral program', 'affiliate', 'ma moi ban', 'hoa hong gioi thieu', 'word of mouth', 'khach gioi thieu khach', 'CTV ban hang huong hoa hong'. Not for — retaining existing customers so they buy again, use skill 69-giu-chan-khach-hang; building a community around a personal brand, use skill 28-community-building; hiring KOCs and creators to shoot content, use skill 06-brief-ugc-egc.
Use when you need to systematically review ad account configuration — 6 stages from account, campaign, adset, creative, landing to tracking, a 0-100 Health Score, and a list of Quick Wins. Trigger when the user says 'audit tai khoan ads', 'kiem tra tai khoan quang cao', 'health score ads', 'tai khoan chay kem qua', 'setup ads co dung khong', 'review tai khoan Meta'. Supports Meta, TikTok, Google, Zalo Ads. Not for — quickly diagnosing why numbers are bad, use skill 03-danh-gia-hieu-suat; setting a budget for a new period, use skill 54-media-plan.
Use this skill to brainstorm ad concepts across problem, solution, comparison, proof, and curiosity angles, formats, and visual styles. Trigger it when planning a campaign, refreshing stale creative, testing messaging, or preparing creative briefs.
When the user wants to optimize their Apple Maps listing, set up Apple Business Connect, or improve visibility in Apple's ecosystem. Also use when the user mentions "Apple Maps," "Apple Business Connect," "Siri local," "Apple listings," "Apple Intelligence local," or "Maps on iPhone." For Google Business Profile, see gbp-optimization.
This skill MUST be used when designing, evaluating, or refining a business model (商業模式設計／商模重構／九要素), and SHOULD be used for new products, pivots, monetization, and go-to-market decisions that require coordinated choices about customer value, delivery, revenue, and costs.
This skill MUST be used when drafting or reviewing internal proposals, fundraising decks, partnership proposals, proposal rewrites, and decision-oriented business plans that must persuade a specific audience to approve resources, invest money, or commit to collaboration. MUST trigger on requests such as 商業企劃, 內部提案, 募資提案, 合作提案, 提案優化, 提案審稿, 董事會版本, 投資人版本, ask 撰寫, 資料不足處理.
Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against specific competitor URLs, or a brief to beat a specific SERP. Trigger on: "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.
Account charter · creative DNA (Doubaoya) — one IP profile handles two things: ① **positioning consultation** helps you think through three layers of positioning (what to write / who to write for / how to make money) and produces a structured "account charter" that later topic selection, writing, and reviews all follow (three entry points: L0 three questions in 5 minutes, L1 full fifteen-question consultation, reverse inference from an existing account); ② **style distillation** distills a "creative DNA" (persona / niche / personal product / writing style) from your sample pieces, which is then read throughout writing articles for this account so the AI writes more like you. Both consultation and distillation run on your own agent with your own model; doubaoya only provides storage and read/write interfaces, does not call an LLM, and is free with no credit deduction. Triggers: positioning, account positioning, monetization path, account charter, figuring out what account to run, positioning coach, what account should I run, how to monetize, IP profile, WeChat official account persona, writing style DNA, style distillation, re-distillation, write like me, imitate my writing style, my writing style, update persona, personal product, sales script, IP avatar.
Audits email domain deliverability setup (SPF, DKIM, DMARC, MX records, blacklists, TLS) and generates health score (0-100) with prioritized fix list. Checks bulk sender compliance against Google/Yahoo/Microsoft 2024-2026 requirements. Provides DNS records to add/update. Use when user asks to audit, check, or analyze email deliverability, domain health, or inbox placement.
Pre-send email quality review and scoring across 5 dimensions (subject line, copy quality, technical/HTML, deliverability, compliance). Analyzes subject lines, body copy, HTML structure, spam triggers, and CAN-SPAM compliance. Scores 0-100 with detailed recommendations for improvement. Use when user wants to review an email before sending, check email quality, or validate marketing email best practices.
Designs complete email automation sequences with timing, subject lines, copy, and conditional logic. Supports welcome series, nurture campaigns, re-engagement, abandoned cart, post-purchase, review requests, and custom sequences. Adapts sequence type, cadence, frameworks, and conditional branching to business context. Use when user wants to create an automated email series triggered by subscriber actions or time intervals.
Compose high-converting emails using proven copy frameworks (PAS, AIDA, BAB, FAB, 4Ps). Generates subject line variants with scores, responsive HTML templates with dark mode support, plain-text fallback, and preheader recommendations. Optimized for cold outreach, newsletters, product launches, promotions, and transactional emails. Adapts to user context from email-profile.md.
A complete teaching course on creating hit short stories for Fanqie Novels. Covers the platform's creative methodology, including understanding platform algorithms, writing titles and intros, generating premises, AI-assisted workflows, polishing to remove AI flavor, monetization across platforms, and overseas expansion. Use when a user wants to learn Fanqie Novels writing, improve short-story writing skills, diagnose problems in a work, generate hit titles, intros, and outlines, remove AI flavor, or learn about overseas monetization.
When the user wants to know what queries drive traffic to their site, which pages are indexed, click-through rates, organic search performance, or technical indexing issues. Trigger on "Search Console," "GSC," "what keywords am I getting traffic for," "what queries," "impressions," "click-through rate," "indexing issues," "is my page indexed," or "organic performance."
Fast-track GTM value preview for new users. Runs gtm-analytics-audit and gtm-strategy back to back and outputs the top 5 tracking opportunities with business rationale and effort estimates. No implementation, no DOM changes. Just a clear answer to "what should I track and why". Trigger on - "quickstart", "what should I track", "show me tracking opportunities", "quick GTM overview", "I'm new to GTM", "where do I start".
Create attention-grabbing hooks and headlines using 15 proven formulas, sticky techniques, and the 4 U's test. This skill provides systematic frameworks for generating volume (10+ options) and selecting the best performers. Use for newsletter subject lines, social media hooks, blog headlines, or any content that needs to stop the scroll.
Turn a tweet, a video, a YouTube video or a landing page into a 9:16 reel (Instagram Reels, TikTok, Shorts) that says what the source says and looks like it, with every cut on a word. Read the source (its words, its media, its measured fonts and colours), pick a structure (a promo, a showcase, "found this", an explainer, before and after), write the script in the creator's voice from the source's own facts, make the voice with timestamps (their cloned ElevenLabs voice), then build the picture from HTML scenes drawn from one clock (window.__frame(t)) in the source's look, opening on its cover (the hook's best moment as the first frame), its demo video framed and cut to words, and assemble it in Fil's video editor over MCP. The creator is in it from the first draft as a placeholder in the camera layouts (a backlit studio silhouette) (full frame, a bubble, half the frame), swapped for their phone takes when they record, and everything retimed to their own words by word anchors, t = W(τ); a reel can also be faceless. Use when someone wants a reel, a short or a vertical video from a post, a thread, a launch, a landing page, a demo video or a YouTube video, "a reel like this one", or a talking-head promo cut to their own delivery.
Kuaishou comment analysis tool. Enter a work link to fetch first-level comment data, with paged browsing and comment sentiment analysis (positive/negative/demand/competitor), generating a polished HTML report. Use when the user needs to view Kuaishou work comments, analyze comment sentiment, or understand user feedback. Triggers: 快手评论, 作品评论, 评论查询, 评论分析, 评论舆情, 看评论.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.