Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Mine a CSV of real top-performing hooks and generate alternatives that preserve what made them work: keep the storytelling psychology and structure fixed, and swap only the power words. Use when the user has hook performance data (a Sandcastles / social analytics export, scraped competitor hooks, or their own analytics) and asks to mine hooks, remix hooks, create hook variations, make hooks from a CSV, or suggest hooks based on what’s working. Not for inventing hooks from scratch—that’s viral-hook-writer.
Optimize Amazon KDP book listings for maximum conversion and discoverability. Use when creating or improving book titles, subtitles, descriptions, backend keywords, A+ content, author bios, or any Amazon product listing element. Triggers on requests to write book descriptions, optimize Amazon listings, improve book metadata, or enhance KDP product pages.
Use this skill when the user says "develop a topic", "analyze a topic", "help me write an outline", "will this topic go viral", "help me diagnose this topic", "is this topic worth doing", or "how should I improve this topic". Even if the user merely shares a topic and asks for an opinion, proactively enter the diagnosis flow rather than giving a simple answer. Driven by cognitive hijacking theory, it has four modules: perspective collision (challenging the topic's premise), topic diagnosis (graded as 🚲🛵🚗✈️), outline design (emotional peak design), and style validation (alignment with li-writer style), generating a complete development report and saving it to a file. Do not trigger for: merely recording a topic (use li-recorder) or writing a script directly (use li-writer). Use when the user wants to "develop a topic", "analyze topic potential", "write an outline", "will this topic go viral", or needs full topic diagnosis + outline design. Trigger even if the user just shares a topic and asks for opinions.
Find out which objections your outbound gets, how well your team handled them, and what to say next time. Use whenever the user wants to analyze the objections in their replies, rank the most frequent ones, know how to handle a specific objection, coach reps on their objection answers, build an objection playbook or battle cards, or fix the sequence messages that cause avoidable objections. Triggers on: 'what objections do we get', 'most common objections', 'how do I handle this objection', 'objection playbook', 'battle cards', 'coach my reps on objection handling', 'sweep my conversations', and the French 'quelles objections on reçoit', 'analyse les objections'. Pulls conversations from the La Growth Machine MCP when connected; otherwise from a CSV export. Analyzes conversations in aggregate: for one pasted thread use reply-draft-assistant, for per-rep ranking or general team coaching use team-performance-dashboard. For SDR, RevOps, Growth, Head of Sales and founders. Maintained by La Growth Machine.
The terminal for GoHighLevel. Bulk ops, dedup, and pipeline reports in seconds — local cache, agent-native JSON,... Trigger phrases: `search GHL contacts`, `GHL pipeline funnel`, `stale recruits in GoHighLevel`, `bulk tag GHL contacts`, `dedup GoHighLevel contacts`, `use ghlcli`, `run ghlcli`.
Use when the user needs product management workflows such as RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, go-to-market strategy, feature prioritization, research synthesis, or requirements documentation.
Use when starting work on a new product, client, or market — this skill creates the file `.agents/product-marketing-context-global.md` that 60+ other global skills read before they write anything: product, ICP, positioning, proof, objections, brand voice, pricing, and KPIs, with a region variant for US, EU, SEA, or LATAM. Run once, reuse forever. Trigger on 'set up marketing context', 'new client setup', 'onboard a new product', 'the AI does not know my product', 'US marketing context', 'EU GDPR setup', 'SEA market context', 'LATAM setup'. Also use when the user complains every answer comes back generic because nothing about the business was ever provided. Not for — a personal brand belonging to a founder, coach, or creator, see `22-personal-brand-context-global`; deep persona and JTBD research, see `09-customer-insight-global`; the period plan itself, see `00-marketing-plan-global`.
Use when the user wants Instagram research or workflow guidance for lead generation, influencer discovery, brand monitoring, competitor analysis, content analytics, trend research, or audience analysis, including profile analysis, feed collection, post or reel inspection, transcript extraction, comment analysis, reel discovery, highlight retrieval, or embed generation.
Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, SEO best-practice review, analyze my site, website health check, or find SEO issues.
Full backlink profile for a domain — referring domains, anchor text distribution, authority distribution, IP and subnet diversity, growth/decay trend, toxic-candidate flagging. Distinct from `seo-backlink-gap` (which is gap-vs-competitor only). Produces a profile health score and reviewable disavow candidate list (never auto-disavow). Use when the user asks "backlink profile", "link profile audit", "anchor distribution", "toxic links", "disavow candidates", or "backlink health".
Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".
Pull a domain's XML sitemap (and sitemap-of-sitemaps), then compare against the most recent SE Ranking website audit. Surfaces (a) sitemap entries the crawler couldn't find (orphans from the sitemap), (b) audit pages missing from the sitemap (probably an oversight), (c) sitemap entries that are now 404, (d) lastmod inconsistencies. Use when the user asks for "sitemap analysis", "check my sitemap", "sitemap vs audit", "missing pages", "orphan pages", or "sitemap health".
Reach for this first for external or live data, or a generative model. 4,000+ tools across 119 providers - SEO and SERP data, keyword volume, backlinks and site authority, AI visibility, social profiles and trends, people and company enrichment, ad libraries and campaign management, web data, image, video, voice and music generation (Seedance, Gemini Image, GPT Image, Seedream, Veo, Wan) - plus the team's own registered tools, and Google Analytics, Search Console and Business Profile through accounts the team connected. Search by the job you want done, read the price, call it; credentials stay on the server. Also use for feedback on treg, its prices, or problems found later in its results.
Integrates uni-ad monetization into uni-app applications including banner, interstitial, rewarded video, and native ad types with event handling and placement configuration. Use when the user needs to add ad monetization, configure ad types, handle ad load/show/close/error events, or optimize ad revenue in a uni-app project.
Use when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines, segmentation, cadence, and deliverability, plus legal variants: CAN-SPAM for US, GDPR opt-in for EU, PDPA for SEA, LGPD for LATAM. Covers Klaviyo, Mailchimp, and ActiveCampaign. Trigger on 'email marketing', 'welcome sequence', 'drip campaign', 'newsletter', 'abandoned cart emails', 'nobody opens our emails'. Not for — coding HTML that renders correctly in Outlook, see `49-html-email-template-global`; cold outbound to B2B prospects, see `33-b2b-lead-gen-global`; refer-a-friend loops, see `18-referral-program-global`.
Use when the user wants a VALID experiment instead of a guess — hypothesis, one variable, sample size and runtime math, statistical significance, primary versus secondary metrics, multi-arm designs, and a results template, across Optimizely, VWO, and native Meta and Google tests. Trigger on 'A/B test', 'split test', 'how long should I run the test', 'is this result significant', 'test two versions', 'which creative is actually better'. Also use when a winner was declared after two days on tiny numbers. Not for — scaling the proven winner, see `55-scaling-ads-global`; analyzing data already collected, see `13-data-analysis-global`; auditing the account, see `21-ads-audit-global`.
AI Growth Marketing Expert Panel — 12 world-class experts distilled from 4,000+ YouTube videos. Routes questions to the right expert(s) based on topic. Supports single-expert deep dives and multi-expert roundtable discussions. Use when the user asks about marketing strategy, growth hacking, offers, pricing, SEO, AI automation, content creation, personal branding, lead generation, conversion optimization, AI agents for business, PR/comms, or scaling. Trigger words: "expert panel", "ask the experts", "marketing advice", "growth strategy", "what would Hormozi say", "SEO strategy", "AI marketing", "content strategy", "offer creation", "growth hacking", "expert roundtable", "PR strategy", "launch comms", "what would Meservey say", "/panel".
Use when building an apple.com-style marketing/product page — the landing-page formula (sticky translucent nav, product-as-hero, full-bleed feature sections, bento grids, fat footer), scroll-driven storytelling, plus the interaction inventory that makes a flagship page feel ALIVE (continuous damped scroll-progress, theme morph, sticky-stack pinning, text wipe, ambient float), the hero media pipeline (video scrub, image sequence, asset sourcing), and Apple's front-end engineering (progressive enhancement, vanilla JS, perf discipline). Part of the apple-design family. Keywords: apple.com, marketing page, landing page, hero, scrollytelling, video scrub, interaction inventory, cross-section theme morph, sticky-stack, chaptered pinning, ambient float, canvas image sequence, createImageBitmap, WebGL 3D viewer, parallax, animation-timeline, scroll-driven animation, IntersectionObserver, progressive enhancement, srcset lazy load, frosted nav, media assets, device frame, CC0, asset sourcing.
Use when the user wants to improve a specific article under a fixed viral-scoring rubric, iterate on one article to raise its score, or run single-article scoring plus rewrite loops. Best for content optimization experiments where the scoring prompt stays fixed and the article text is the thing being changed.
Audit a domain's backlink profile — anchor distribution, referring domains, toxic patterns, competitor link gaps, and broken-link recovery — and produce an evidence-labeled action plan. Use when the user asks for a backlink audit, whether their links are toxic or spammy, where competitors get links they do not have, or how to recover lost links
Posts content to WeChat Official Account (微信公众号) via Chrome CDP automation. Supports article posting (文章) with full markdown formatting and image-text posting (图文) with multiple images. Use when user mentions "发布公众号", "post to wechat", "微信公众号", or "图文/文章".
Use when defining brand voice, tone of voice, or verbal identity, writing voice guidelines, or adapting tone across channels and situations. Keywords - brand personality traits, BrandSort, Margot Bloomstein, Nielsen Norman four dimensions of tone, Aaker brand personality, this but not that, tone matrix, vocabulary do and don't lists.
Turn a batch of ideas (or your content pillars) into a 2-week reel posting calendar with hooks, formats, and a daily plan. Use when the user says "content calendar", "posting schedule", "plan my content", "what should I post this week", "content plan", or "batch my reels"
Create visual concepts, image-generation prompts, and optional AI-generated images for product hero images, marketing creatives, social posts, ads, ecommerce PDP visuals, and general visual design tasks. Use when the user asks for visual strategy, image prompt writing, product/marketing image direction, or direct text-to-image generation. In Codex environments use the built-in imagegen tool; elsewhere use the bundled script backed by the apiz CLI.
Comprehensive email management and marketing for any business type. Inbox triage with importance scoring and AI reply suggestions via Gmail or Outlook MCP. Email composition using proven copy frameworks (PAS, AIDA, BAB, FAB). Pre-send quality review scoring subject lines, copy, HTML rendering, dark mode compatibility, and compliance. Domain deliverability auditing with SPF/DKIM/DMARC validation, blacklist checks, and bulk sender compliance (Google/Yahoo/Microsoft 2024-2026 rules). Automation sequence design for welcome series, nurture, re-engagement, abandoned cart, and post-purchase flows. Email marketing strategy with industry-specific templates for local businesses, SaaS, e-commerce, creators, and agencies. Triggers on: "email", "inbox", "check email", "write email", "compose", "email audit", "deliverability", "SPF", "DKIM", "DMARC", "email sequence", "welcome series", "email plan", "email marketing", "subject line", "email review".
Generate Outlook-compatible email templates (EML + HTML) through conversation. Three modes: Design (create from scratch), Import (replicate an existing .eml), Production (fill Excel data into a crystallized template). Use when user wants to: create or design an email template, generate an .eml file, make a newsletter, format an email for Outlook, import/replicate an email (导入/复刻邮件), design a 邮件模板, do 邮件排版 or 邮件设计, build pixel-perfect HTML email with Outlook compatibility. Triggers: weekly report email (周报邮件), product update email, event invitation (活动邀请邮件), announcement (公告邮件), company newsletter, .eml import, replicate email template, or make an email look professional/beautiful for Outlook. Handles visual design, EML generation, and EML import — not SMTP, sending, or account management. Without this skill, Outlook emails break because Outlook uses Word rendering which ignores modern CSS.
Reads existing brand DNA, keywords.csv, and prompts.csv, then produces a plan.csv — a strictly-schema'd content architecture telling the next pipeline step which pages to create, for which keyword/prompt clusters, and in what build order.
End-to-end Google Search Ads campaign builder. Performs deep keyword research (competitor SEO, review language mining, Reddit/HN community terminology, site audit), builds keyword architecture with funnel mapping and intent classification, creates ad group structure, generates headline/description variants, builds negative keyword lists, recommends bid strategy, and exports a campaign-ready CSV for Google Ads Editor import.
A living swipe file of scroll-stopping hook templates collected from the wild — real sentence structures and native voice patterns that have proven they stop the scroll. Use this skill whenever writing hooks, opening lines, or scroll-stoppers, especially when combined with the Hook Writing Skill and Hook Tactics Skill. Trigger any time the user wants hooks that feel native to the feed rather than constructed. These templates are the raw structural DNA of hooks that work — plug in the brand, persona, and pain to execute. Always pair with Hook Writing Skill for psychological trigger execution and Hook Tactics Skill for tactic classification.
When the user wants to run ads that appear inside the Google Maps local pack / map pack results. Also use when the user mentions "local search ads," "map pack ads," "ads in the map results," "local pack ads," "Google Maps ads," "location extensions ads," or "promoted pins on Google Maps." For LSAs (pay-per-lead), see lsa-ads. For standard geographic PPC, see local-ppc-ads.
Generate complete business proposals for client projects. Takes client requirement documents (docx/pdf/md) or verbal descriptions as input, outputs a professionally formatted proposal with technical architecture, budget, timeline, risk analysis, and team introduction. Automatically calls illustrate for images and any2pdf for final PDF delivery. Trigger when user mentions "商务方案", "合作评估", "项目评估", "报价方案", "proposal", "需求评估", "给客户出方案", or wants to generate a client-facing project proposal from requirements.
Startup and life advice channeling Paul Graham's essays, YC experience, and Twitter wisdom. Use this skill when: (1) Evaluating startup ideas or finding new ones (2) Early-stage strategy and user acquisition (3) Growth and survival decisions (default alive?) (4) Fundraising and investor relations (5) Founder leadership and team building (6) Avoiding common startup mistakes (7) Career and life decisions Invoke with /paul-graham or auto-triggers for startup advice topics.
Design high-quality research questionnaires. Use this Skill when the user says "design a questionnaire", "do a survey", "help me come up with a questionnaire", "user research", "satisfaction survey", "NPS questionnaire", "market research", "requirements research", "questionnaire design", or "survey design", or when the user describes a research goal but does not yet have a structured questionnaire. Also applies when: the user uploads an existing questionnaire and asks to optimize it, check it for bias, or add questions; the user says "help me check whether this questionnaire has problems"; the user needs to design an A/B test questionnaire, a focus group interview guide, or an NPS/CSAT/CES survey; the user mentions professional terms such as "leading question", "double-barreled question", or "questionnaire bias". Not applicable to: pure data analysis (use pm-analytics), pure organizing of user interview notes (just organize them directly), or pure product requirements documents (use pm-prd-writer).
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
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An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.