Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Build, edit, or review Superwall paywall, onboarding, and web2app flows from a local coding agent with terminal access. Launch a browser editor session through the local CLI or attach to one with a pairing code, then discover its current tools. Covers native sw-* elements, design standards, and the attach/call/release lifecycle
Use when the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization
Use when the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions “LinkedIn post,” “LinkedIn article,” “professional post,” “post to LinkedIn,” “LinkedIn content,” “LinkedIn copy,” “B2B LinkedIn,” “LinkedIn engagement,” “LinkedIn feed,” “share box,” “document post,” “poll,” “Newsletter,” “reshare,” or “LinkedIn marketing.” For LinkedIn ads, use linkedin-ads
When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
For marketers and creators producing promotional content for brands, products, websites, apps, shops, or personal projects. Users provide logos, product images, interface screenshots, official links, or other verifiable assets and confirm duration, aspect ratio, audience, and campaign focus. The Skill organizes brand facts and asset provenance, selects a narrative direction, plans precise beats and shots, generates needed imagery, video, voiceover, or music, and completes assembly and pre-delivery review. It outputs a promotional short that highlights product capabilities, use cases, and a call to action. Best for launches, website showcases, and social promotion; not for imitating real brand marks without authorized assets, inventing product claims, or producing long-form narrative films
Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.
Use when the user wants to create or update their app marketing context document. Also use when they mention “app context”, “marketing brief”, or “app positioning”, or when starting any ASO or app marketing project. This is the foundation skill—all other skills check for this context first.
When the user wants to localize their App Store listing for international markets. Also use when the user mentions "localization", "translate my app", "international markets", "expand to new countries", "localize metadata", or "which countries should I target". For keyword research in specific markets, see keyword-research. For metadata writing, see metadata-optimization.
Turn product images and ad requirements into minimalist product ad shorts for e-commerce promotion and product launches. The Skill confirms format and product variants, extracts selling points, writes concise English ad copy, builds product anchors, plans beat-synced typography/storyboards, and generates a clean product film with premium camera language. Not for KOC talking-head ads, general editing, or complex screen demos.
Audit server-side paid-media measurement including server-side tag management, platform conversion APIs, event taxonomy, browser/server deduplication, consent, hashing, data quality, observability, and privacy. Use for server-side tracking, sGTM, server-side tagging, Meta CAPI, TikTok Events API, event_id, deduplication, pixel debugging, first-party measurement, or conversion data loss.
Use when the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
Research a target company and optionally a specific contact — company overview, recent news, likely priorities, and fit against your ICP. Cross-references existing CRM records. Use when the user asks to "research [company]", "look into [company]", "prospect research on [company]", "look up [person]", "intel on [prospect]", "who is [person] at [company]", or "tell me about [company]" when the company is a prospect rather than an existing account.
Audit Amazon Ads profiles, regions, Sponsored Products, Sponsored Brands, Sponsored Display, DSP, portfolios, targeting, search terms, retail readiness, creative, budgets, ACOS, TACOS, reporting, and policy. Use for Amazon Ads, sponsored ads, Amazon PPC, ACOS, TACOS, ASIN advertising, Amazon DSP, or retail-media optimization.
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
Declare a whole Cargo workspace in a project, GTM as Code — connectors, models, plays, tools, agents, MCP servers, segments, context, folders, files, workers, and apps in TypeScript, reconciled with `cargo-ai project` (init → types → plan → deploy), the way you would run Pulumi or Terraform. Triggers: "as code", "in git", "version-controlled", "reproducible", "Terraform for Cargo", "set up a whole workspace", "staging and production", "deploy the workspace from CI", "review this in a PR", "cargo.json", "cargo.state.json", "scaffold from a template", "is there a cookbook for this", "start from a cookbook". Skills with a worked project example (TAM building, account scoring, call capture, inbound qualification, CRM enrichment, standup) live in gtm-skills; menu in references/cookbooks.md. Skip when: it is a one-off operation, a read, or an ad-hoc query — use the matching capability skill.
Scrape public Instagram data without logging in and without a Meta developer account — profiles, posts, reels, stories, comments, hashtags, locations, and mentions. Use when the user wants to fetch an Instagram profile's follower count, bio, or post count, pull a profile's recent posts or reels, read the comments on a post, find posts under a hashtag or at a location, search for accounts by keyword, track a competitor's Instagram content, vet or discover influencers, export engagement metrics, monitor a brand's mentions, or build an Instagram data pipeline. Runs on Apify's Instagram Scraper; needs a free Apify account (API token), which this skill will help set up on first use.
Use when the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions “retention”, “churn”, “users leaving”, “engagement”, “DAU/MAU”, “user activation”, or “why are users uninstalling”. For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy
When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.
Generate AEO-optimized content (Answer Engine Optimization) for AI search visibility — ChatGPT, Claude, Gemini, AI Overviews. Use when optimizing websites for AI citations, creating FAQ schemas, evidence panels, or analyzing content for LLM extraction readiness
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact
Automated writing workflow for WeChat Official Account articles. Supports research, article drafting, viral headline generation, and layout optimization. Use this skill when the user mentions writing for a WeChat Official Account, WeChat articles, self-media writing, viral articles, or content creation.
Draft a personalized outreach email or multi-touch sequence to a prospect, create it as an email draft for review, and add the contact to a sequence in your sales engagement tool when asked. Use when the user asks to “draft outreach to [person/company]”, “write a cold email to [prospect]”, “re-engage [prospect]”, “draft a 3-touch sequence”, or “reach out to [person]”
Use when the user wants to analyze, respond to, or improve their app reviews and ratings. Also use when the user mentions “reviews,” “ratings,” “negative reviews,” “how to get more reviews,” “review response,” or “my rating is dropping.” For a broader ASO audit, see aso-audit. For retention issues causing bad reviews, see retention-optimization.
Write, review, and improve blog posts for the Sentry engineering blog following Sentry's specific writing standards, voice, and quality bar. Use this skill whenever someone asks to write a blog post, draft a technical article, review blog content, improve a draft, write a product announcement, create an engineering deep-dive, or produce any written content destined for the Sentry blog or developer audience. Also trigger when the user mentions "blog post," "blog draft," "write-up," "announcement post," "engineering post," "deep dive," "postmortem," or asks for help with technical writing for Sentry. Even if the user just says "help me write about [feature/topic]" — if it sounds like it could become a Sentry blog post, use this skill.
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
Find and remove AI slop — the generic, machine-default visual and copy tics of vibe-coded products — from a web project. Use when the user asks to "kill AI slop", "de-slop", "remove the AI look", "make this not look AI-generated", or to clean up a landing page / UI / docs that feel templated. Detects and fixes the catalogue of tells: indigo→violet gradients, gradient-clip headlines, the default semantic palette, one-hue status boxes, atmospheric gradients, serif-italic emphasis, highlighted keywords, AI copywriting voice ("not just X — it's Y"), emoji everywhere, glowing status dots, wobbling spinners, colored-left-border callouts, pastel icon tiles, glassmorphism, over-rounding, oversized shadows, borders that die at corners, badge & pill spam, AI-drawn SVG icons, kickers over every heading, flat type hierarchies, invented stat rows, 01/02/03 section markers, cards nested in cards, the default Inter/Space Grotesk look, and more. Works on HTML/CSS, React/Vue/Svelte/Astro, Tailwind, PHP, and Markdown copy.
Use when the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions “A/B test,” “product page optimization,” “test my screenshots,” “test my icon,” “conversion rate optimization,” “CPP,” or “custom product pages.” For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
Morning rundown - today's meetings with account context, opps closing soon with stale flags, waiting customer emails, and the day's top actions. Use when the user says "daily briefing", "daily brief", "morning briefing", "what's my day", "what's on my plate today", "prep my day", "start my day", "morning rundown", or on a schedule.
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan
Pre-build product and feature risk review for founders, product managers, and AI-assisted builders. Use this skill when the user is about to build a landing page, MVP, SaaS product, internal tool, agent workflow, or major feature and needs to check demand, positioning, monetization, retention, trust, distribution, and adoption risk before implementation starts.
When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research.
Scrape e-commerce data for pricing intelligence, customer reviews, and seller discovery across Amazon, Walmart, eBay, IKEA, and 50+ marketplaces. Use when user asks to monitor prices, track competitors, analyze reviews, research products, or find sellers.
Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction
When the user wants to track App Store chart rank changes, find top gainers and losers, detect breakout apps entering the top 100, or identify apps dropping out of charts. Also use when the user mentions "chart movers", "rank changes", "who's rising", "who's falling", "new chart entries", "top gainers", or "market shifts". For broader market overview, see market-pulse. For competitive keyword analysis, see competitor-analysis.
Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.
Chan Mama e-commerce data query and video tools: look up influencers (find influencers/find streamers/find KOLs/influencer filtering/fan profiles/live-selling data/live-selling rankings/what product did XX sell), look up products (best-seller rankings/hot products/how is this product selling/live-selling influencers/user reviews/product analysis), look up shops (shop data/shop sales/related products/sell-through analysis), look up brands (XX brand market performance/market share/competitor comparison/brand sales trends), look up live streams (live room data/viewer count/bullet comment analysis/live-stream products/live-stream sales), look up videos (hit videos/popular videos/Qianchuan creatives/video live-selling data/video rankings/extract video script/break down video shots/understand video visuals), look up categories (category trends/market analysis/category data/attribute feature analysis). Use this Skill when the user asks about Douyin data, Douyin e-commerce data, or needs to extract video voice-over scripts, break down video shots, or understand video visuals.
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
A writing skill for long-form WeChat Official Account articles in the style of 数字生命卡兹克（Khazix）. Use when the user needs to write, continue, or expand an article, or produce a long-form piece based on source material. Triggers include writing an article, drafting, continuing or expanding an article, WeChat Official Account articles, long-form writing, producing a draft, or writing in the user's style. Also use when the user provides a PDF, brief, news link, speech-to-text, or any source material and asks for an article. Do not use for short-form content (Xiaohongshu posts, tweets, Moments) or for generating only titles or summaries (use wechat-title for that).
squirrelscan audits websites for SEO, performance, security, accessibility, content, and structured data issues (300+ rules) and scores site health, via the squirrel CLI. Use when the user wants to check, audit, or improve a website's SEO, ranking, speed, or health, and for anything squirrelscan itself, installing or updating the CLI, login and API keys, running audits, publishing and sharing reports, cloud credits, MCP server setup, configuration, or troubleshooting. Also covers the entity map: the site-wide graph of the entities a site declares in its JSON-LD, and fixing structured data identity problems such as an organization declared separately on every page
Design products and pricing around validated willingness to pay, from Ramanujam & Tacke's "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
Choose and audit startup metrics using Croll and Yoskovitz's "Lean Analytics". Use when the user mentions "what metrics should we track", "KPIs", "north star metric", "One Metric That Matters (OMTM)", "vanity metrics", "analytics dashboard", "DAU/MAU", "churn benchmark", or "measure product-market fit". Also trigger when choosing metrics for a startup or feature, auditing a dashboard for vanity metrics, setting metric targets and baselines, or instrumenting a product by business model and stage. Covers good-vs-vanity metrics, the One Metric That Matters, metrics by business model, the five startup stages, and benchmarks. For the build-measure-learn loop, see lean-startup. For fixing activation and retention, see improve-retention.
Measure ad effectiveness with privacy-preserving attribution using AdAttributionKit. Use when registering ad impressions, handling attribution postbacks, updating conversion values, implementing re-engagement attribution, configuring publisher or advertiser apps, or replacing SKAdNetwork with AdAttributionKit for ad measurement
Use this skill when the user requests to generate, create, or write professional research reports including but not limited to market analysis, consumer insights, brand analysis, financial analysis, industry research, competitive intelligence, investment due diligence, or any consulting-grade analytical report. This skill operates in two phases — (1) generating a structured analysis framework with chapter skeleton, data query requirements, and analysis logic, and (2) after data collection by other skills, producing the final consulting-grade report with structured narratives, embedded charts, and strategic insights.
Comprehensively analyzes Xiaohongshu note content quality, keyword optimization, title appeal, sensitive content risk, commercialization level, interaction potential and more. Suitable for pre-publication review, content optimization suggestions, and improving note exposure. Trigger words include "分析小红书笔记", "小红书内容审核", "笔记优化", "XHS分析", or uploading Xiaohongshu note content and requesting an analysis
Use when managing Apple Ads with asc, including OAuth profiles, ad-account discovery, Platform API v1 campaigns and targeting, reports, assets, recommendations, guarded mutations, raw requests, and Campaign Management API v5 migration.
Find businesses, leads, emails, reviews, ratings, and contact details from Google Maps. Use for requests such as "find dentists in Berlin", "scrape Google Maps", "get local business leads", or "collect Google Maps reviews". Runs the open-source scraper locally with Docker and guides nontechnical users through setup, monitoring, and results.
Start and scale networked products using Andrew Chen's "The Cold Start Problem" framework for network effects. Use when the user mentions "network effects", "chicken and egg", "cold start", "two-sided marketplace", "atomic network", "hard side", "liquidity", "critical mass", "invite-only launch", "how do I get my first users", or "the marketplace has no buyers or sellers". Also trigger when launching a marketplace, social, or collaboration product that is worthless without other users, deciding launch sequencing and seeding tactics, or diagnosing stalled network growth at scale. Covers the five stages: cold start, tipping point, escape velocity, hitting the ceiling, and the moat. For word-of-mouth virality, see contagious. For habit-driven retention, see hooked-ux.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.