Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Generate the commit / best-case / pipeline narrative for a forecast call or a 1:1 with your manager - what's closing, what's at risk, what changed since last time. Use when the user asks "write my forecast", "forecast narrative", "prep for forecast call", "prep for my quarterly forecast call", "which deals should I commit vs. call upside", "forecast from this pipeline export", or "prep for my 1:1 with my manager".
Pre-call brief for an upcoming meeting - attendees, account history, prior call context from transcripts, open opportunity status, and suggested discovery questions. Use when the user asks "prep me for [meeting/company]", "call prep [company]", "I'm meeting with [company], prep me", "get me ready for [meeting]", or "what do I need to know before my [time] call"
Generate HeyGen presenter videos via the v3 Video Agent pipeline — handles Frame Check (aspect ratio correction), prompt engineering, avatar resolution, and voice selection. Required for any HeyGen video generation. Replaces deprecated endpoints with v3. Use when: (1) generating any HeyGen video (via API or otherwise), (2) sending a personalized video message (outreach, update, announcement, pitch, knowledge), (3) creating a HeyGen presenter-led explainer, tutorial, or product demo with a human face, (4) “make a video of me saying...”, “send a video to my leads”, “record an update for my team”, “create a video pitch”, “make a loom-style message”, “I want to appear in this video”, “generate a HeyGen video”, “make a talking head video”. Accepts avatar_id from heygen-avatar for identity-first HeyGen videos, or uses a stock presenter. Returns video share URL + HeyGen session URL for iteration. Chain signal: when the user wants to create/design an avatar AND make a video in the same request, run heygen-avatar first, then return here. Conjunctions to watch: “and then”, “and immediately”, “first...then”, “X and make a video”, “design [presenter] and record” = always CHAIN. If the user provides a photo AND wants a video, route to heygen-avatar first. NOT for: avatar creation or identity setup (use heygen-avatar first), cinematic footage or b-roll without a presenter, translating videos, TTS-only, or streaming avatars.
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, preparing weekly, monthly, or quarterly channel summaries for stakeholders, or translating data into an executive summary with next-period priorities.
Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches
Xiaohongshu (RED/XHS) automation assistant. Provides full Xiaohongshu capabilities: login, publishing image and video posts, searching notes, browsing details, liking, favoriting and commenting, viewing creator homepages, and content planning. Use this skill whenever the user mentions Xiaohongshu, RED, XHS, posting a note, searching notes, Xiaohongshu operations, or any other Xiaohongshu-related task — even if the user never says "Xiaohongshu" explicitly but the described scenario is clearly about Xiaohongshu (e.g. "write a product recommendation note," "analyze this creator for me").
Generate user-facing release notes from tickets, PRDs, or changelogs. Creates clear, engaging summaries organized by category (new features, improvements, fixes). Use when writing release notes, creating changelogs, announcing product updates, or summarizing what shipped
This skill generates, creates, or builds brand voice guidelines from source materials. It should be used when the user asks to "generate brand guidelines", "create a style guide", "extract brand voice", "create guidelines from calls", "consolidate brand materials", "analyze my sales calls for brand voice", "build a brand playbook from documents", "synthesize a voice and tone guide", or uploads brand documents, transcripts, or meeting recordings for brand analysis. Also triggers when the user has a discovery report and wants to convert it into actionable guidelines
Build a customer deck, one-pager or leave-behind from your account data, call notes and approved materials, with no made-up numbers. Use when the user asks for a sales asset, one-pager, deck, leave-behind, "create an asset for [prospect]", or "make something for [account]".
This skill orchestrates autonomous discovery of brand materials across enterprise platforms (Notion, Confluence, Google Drive, Box, SharePoint, Figma, Gong, Granola, Slack). Use when the user asks to “discover brand materials,” “find brand documents,” “search for brand guidelines,” “audit brand content,” “what brand materials do we have,” “find our style guide,” “where are our brand docs,” “do we have a style guide,” “discover brand voice,” “brand content audit,” or “find brand assets.”
Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.
Create client-ready sales quotations from scope notes, line items, rates, and terms—structured so buyers can compare options, accept, or convert to an invoice without rework. Use when the user asks for a quotation, quote, estimate, proposal pricing, or RFQ response. Create quotations with AI-native design and the highest aesthetic standards, powered by the K2F format and engine. Purpose-built for AI agents, K2F lets them focus on semantic content and design intent while automatically handling layout, typography, and formatting complexity.
Use when the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns, including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions “Apple Search Ads,” “ASA,” “Search Ads,” “Search tab ads,” “Today tab ads,” “CPT,” “TTR,” “Search Match,” “exact match,” “broad match,” “CPP in ads,” “ASA bidding,” or “Search Ads budget.” For Meta/Google UAC/TikTok paid UA, see ua-campaign.
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Writes, classifies, validates, and repairs WhatsApp templates using the Sent v3 template definition contract. Use for utility, marketing, authentication, OTP, Meta review, rejected templates, variables, buttons, channel overrides, or submission-ready Sent payloads.
Optimize App Store product pages for search visibility and conversion. Use for App Store Optimization (ASO), keyword research, app name/subtitle/keyword-field strategy, conversion-focused descriptions and promotional text, screenshot captions and ordering, Custom Product Pages with assigned search keywords, In-App Events, Product Page Optimization tests, localized metadata, ratings/review strategy, and in-app review prompt timing with RequestReviewAction or AppStore.requestReview. Also use when routing ASO vs App Store review, privacy/ATT, or StoreKit implementation boundaries.
Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
Analyzes Sent message delivery, webhook, and activity data to explain funnel drop-offs, delivery failures, read-rate gaps, channel fallback, and suspicious performance changes. Use when a user says MDR, delivery report, message activity, webhook event, failed messages, low delivery rate, RCS fallback, WhatsApp read rate, SMS filtering, campaign performance, or asks why messages did not arrive
Queries Sent phone-number capabilities and aggregate messaging, deliverability, and contact analytics with the Sent MCP tools. Use when a user asks for number lookup, line or channel capability, messages sent, delivery rate, contact growth, dashboard metrics, period comparisons, or date-bounded trends. Use messaging-performance-analyzer for message-level evidence and root-cause diagnosis.
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
Use to configure, set up, or repair the Sales Management agent and Agentforce Pipeline Management in a Salesforce org. Automates metadata creation for flows, prompt templates, permission sets, and data source configuration. TRIGGER when: user wants to enable Pipeline Management, configure Sales pipeline features, set up the Sales Management agent for opportunity field updates (including autonomous updates), connect enabled data sources like Einstein Conversation Insights or Einstein Activity Capture, customize opportunity stage descriptions, configure post-meeting suggestions, verify or audit configuration status, fix partially configured orgs, or troubleshoot Pipeline Management metadata issues. DO NOT TRIGGER when: user wants to build a custom agent (use agentforce-generate), configure general Agentforce tracing (use platform-tracing-agentforce-configure), work with non-Sales agents, or enable Einstein Conversation Insights or Einstein Activity Capture from scratch (provisioning is out of scope).
Turn discovery notes, proposals, and product proof into buyer-ready sales decks with a prospect-centered story, one objective per meeting, and evidence-backed slides. Use when the user asks for a sales deck, demo presentation, proposal deck, executive briefing, or sales slides (not a fundraising pitch deck or generic company overview). Create sales decks with AI-native design and the highest aesthetic standards, powered by the K2F format and engine. Purpose-built for AI agents, K2F lets them focus on semantic content and design intent while automatically handling layout, typography, and formatting complexity.
Turn a call transcript or call notes into a customer follow-up email draft, an internal chat summary, and proposed CRM updates. Use when the user says "call summary", "follow up on my [company] call", "summarize my call with [account]", "write the recap", "process this transcript", "process my call notes", "capture the objections and next steps", or pastes rough notes or a transcript after a discovery, demo, or negotiation call.
Full-lifecycle blog engine with 31 sub-skills, 12 templates, 100-point scoring, and 5 agents. Routes requests to the right sub-skill: writing, rewriting, analysis, outlines, audits, schema, charts, images, repurposing, AI citation SEO, FLOW prompts, topic clusters, and multilingual publishing. Optimized for Google rankings, E-E-A-T, and AI citations. Supports any platform. Use when the user asks to create, revise, analyze, plan, translate, localize, audit, or repurpose blog content, or invokes a /blog subcommand. Do not activate merely because the word "blog" appears in an unrelated coding, theme-debugging, database, log-analysis, or definition request.
Turn event details, offers, or brand notes into a single-page flyer with a scannable headline, one primary call to action, and mood-matched visual intent—not a brochure, slide deck, or poster wall. Use when the user asks for a flyer, leaflet, handout, promo sheet, open-house sheet, or print/digital one-pager for events, sales, restaurants, fitness, real estate, hiring, or community campaigns. Create flyers with AI-native design and the highest aesthetic standards, powered by the K2F format and engine. Purpose-built for AI agents, K2F lets them focus on semantic content and design intent while automatically handling layout, typography, and formatting complexity.
Generates B2B/B2C leads by scraping Google Maps, websites, Instagram, TikTok, Facebook, LinkedIn, YouTube, and Google Search. Use when user asks to find leads, prospects, businesses, build lead lists, enrich contacts, or scrape profiles for sales outreach.
Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants. Use when analyzing industry dynamics, assessing competitive forces, or evaluating market attractiveness
Stage-by-stage pipeline health check - coverage, aging, conversion, and at-risk deals - from CRM opportunity data. Use when the user asks "review my pipeline", "pipeline health", "where's my pipeline stuck", "weekly pipeline review", "which deals should I focus on this week", "any stale or stuck deals", "which deals have past close dates", "which deals are single-threaded", or "check my pipeline coverage against my number".
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads
Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
Generate or edit text titles, cover text, and video openings for short videos, image-and-text posts, and articles. First expand the material into topic ideas for different audiences based on the draft and filming status, then ask about experiences or figures that could make viewers trust the author. Deliver titles, covers, and openings for Xiaohongshu, Bilibili, Douyin, and WeChat Channels together on one screen. Use when the user wants titles, cover text, an opening, a cold open, or adaptation for multiple platforms; does not generate cover images or publishing risk disclaimers.
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
Install and operate Hermes Tweet, a Hermes Agent plugin for X/Twitter research, timeline reading, tweet analysis, and approval-gated private or state-changing operations. Use this skill when installing Hermes Tweet, researching X/Twitter accounts, monitoring launch signals, investigating mentions, auditing giveaways, or preparing gated X operations. Use proactively when a Hermes Agent workflow needs current X/Twitter context. Requires XQUIK_API_KEY for read and action tools
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Brand-aware social media video creator. Reads brand-identity.md, ICP.md, and messaging.md to write a post/storyboard, craft an optimized Seedance 2.0 Director prompt, generate reference frames with the best available image model, and produce platform-ready video.
[DEPRECATED — use deepline-gtm] Use this skill for GTM prospecting, enrichment, qualification, and outbound workflows, especially when users mention Deepline, CSV processing, lead/account/contact research, waterfall enrichment, email or LinkedIn lookup, personalization, scoring, or campaign activation. Route CSV-heavy and provider-driven requests through this skill, then rely on linked sub-docs and provider playbooks for execution details. Available providers: adyntel, ai_ark, apify, apollo, attio, bettercontact, bloomberry, builtwith, cloudflare, contactout, crustdata, crustdata-v2, customer_db, dataforseo, datagma, deepline_native, deeplineagent, discolike, dropleads, exa, findymail, firecrawl, forager, fullenrich, generic_http, heyreach, hubspot, hunter, icypeas, instantly, ipqs, leadmagic, lemlist, linkedin_ads_audiences, linkedin_scraper, lusha, openwebninja, parallel, peopledatalabs, predictleads, prospeo, rocketreach, salesforce, serper, slack, smartlead, snowflake, theirstack, trestle, wiza, zerobounce.
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.