Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says landing page, post-click experience, landing page audit, conversion rate, or landing page optimization.
Product photography enhancement for ad creatives using banana-claude image generation. Takes a product image and generates 5 professional photography styles for ad use: Studio, Floating, Ingredient, In Use, and Lifestyle. Requires banana-claude (v1.4.1+) with nanobanana-mcp. Triggers on: product photo, product photography, photoshoot, enhance product image, product shoot, product photos for ads, generate product photos, studio shot, lifestyle photo.
Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says ad plan, ad strategy, campaign planning, media plan, PPC strategy, or advertising plan.
TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 28 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says TikTok Ads, TikTok marketing, TikTok Shop, Spark Ads, Smart+, or TikTok campaign.
Generate App Store / Google Play preview videos using Remotion. Scans the target app's codebase, proposes custom scenes, and writes bespoke .tsx scene files using shared animation primitives. Mobile apps only (iOS/Android). Use when the user wants to create a demo video, app preview, promo video, or marketing video for a mobile app. Builds on appshot-core foundation.
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
Analyze an influencer's audience demographics to determine whether their followers match your target customer, with a clear pass/fail verdict. This skill should be used when evaluating audience fit, checking influencer demographics, analyzing audience data, reviewing an audience breakdown, assessing demographic alignment, vetting an influencer's audience, determining if a creator's followers match your target demo, reviewing a platform export or stats screenshot, pasting influencer stats, grading audience quality, deciding whether an influencer's audience is a good fit, checking if this creator is worth it, running an audience report, comparing creator audiences, or evaluating audience overlap with target demo. For overall creator vetting beyond demographics, see creator-vetting-scorecard. For finding new creators, see creator-discovery.
Design recurring B2B buyer-presence systems that keep a company remembered until pain becomes urgent, using time-based visibility cadence instead of unreliable intent signals or linear funnel assumptions. Use when buyers know the company but deals stall, follow-up is inconsistent, the team waits for triggers, expands markets too early, or wants a 4-6 week account visibility rhythm.
A viral-title generator for WeChat Official Accounts in tech/AI/internet, targeting 100k+ reads. Given an article, a piece of content or a topic, it first builds a content brief, then produces multiple candidate titles using several methods, scores each one, flags risks, recommends titles by role for different purposes, and gives A/B testing advice. Triggered when the user says 起标题, 想个爆款标题, 这篇文章叫什么好, 标题优化, 标题改写, 多组标题, 标题评分, or 10万+标题. The methodology is distilled from 100 real viral tech article titles.
Generates a runnable lead-generation or enrichment script against the official Blitz SDK (blitz-api-py or blitz-api-js), installs it with the best available package manager (uv or pip for Python, bun or npm for JS/TS), and adds API-key safety, baseline error handling, and correct pagination including partition-for-scale. Use when the user wants to turn a GTM brief into working code, scaffold a Blitz People/Company/Employee search or email/phone enrichment job, or says "write the script", "build the integration", or "generate code for this ICP". Consumes a gtm-brief.yaml from blitz-gtm-brainstorm or works standalone.
Optimize useful nonfiction book sales after the book is already working, including Amazon or retailer funnels, cover thumbnail clarity, store descriptions, authentic reviews, extra formats, pricing, upsells, piracy hooks, and fan engagement. Use when improving a book product page, purchase funnel, format strategy, pricing, direct sales, or post-launch growth.
When the user wants citation audits, citation building, review monitoring across platforms, GBP audit scoring, or white-label local SEO reports. Trigger on "citation audit," "check my citations," "NAP consistency," "where am I listed," "BrightLocal," "directory listings," "review monitoring," or "client report."
Run broken link building and link equity salvage workflows by finding relevant resource pages, checking outbound link status, verifying dead URLs, qualifying dead backlinks, preparing replacement outreach, and mapping old owned URLs to redirects. Use when finding broken link prospects, replacing dead resources, recovering lost backlinks, or auditing old URLs after migrations and redesigns.
Build, edit, test, enable, and monitor PostHog workflows over MCP. Author the action/edge graph so it runs and opens cleanly in the visual editor, then change drafts surgically with patch operations. Use when asked to build, set up, automate, change, fix, or debug a workflow, campaign, broadcast, drip sequence, or event-triggered automation in the workflows product, including first-time messaging setup (email channel, sending domain, frequency cap) before the first workflow.
Improve UX writing, marketing copy, labels, microcopy, instructions, and error messages so interfaces and product messaging are easier to understand and act on. Use when the user mentions confusing copy, unclear labels, bad error text, weak CTAs, hard-to-follow instructions, or wanting better UX writing.
Competitor intelligence system. Research competitors across web, Reddit, Twitter/X, LinkedIn, and blogs. Build deep competitor profiles, monitor content and positioning changes, track what gets traction, and identify competitive gaps. Covers data collection, content tracking, and strategy analysis. Pure research skill — uses web search, web fetch, and optionally Apify for social scraping. No scripts required.
This skill should be used when the user asks to generate content such as titles, slogans, dialogues, or scripts. It provides content generation capabilities for various platforms (WeChat, Xiaohongshu, Zhihu, Douyin) with support for batch generation, history deduplication, and diversity guarantee. Supports podcast script generation with platform-specific adaptation.
Research content trends and generate data-driven article outlines by analyzing Google Trends, Reddit, LinkedIn, X, Substack, Medium, YouTube, and more. Use when asked to research content ideas, find trending topics, generate article outlines, analyze audience intent, or when user says "what should I write about", "find trending topics in X", or "research content ideas".
Estimate fair market rates for creator partnerships based on platform, follower count, engagement rate, niche, and deliverable type. This skill should be used when estimating influencer rates, calculating creator pricing, building a rate card for a campaign, checking if a creator's rate is fair, comparing influencer costs across platforms, budgeting for a creator campaign, evaluating a creator's rate card, figuring out how much to pay an influencer, benchmarking creator rates against market data, or assessing whether a creator is overcharging. For negotiating rates after estimation, see rate-negotiation-playbook. For full creator vetting beyond pricing, see creator-vetting-scorecard.
Find lookalike companies via DiscoLike's 65M+ business domain database. Search by seed domains ("find companies like clay.com and apollo.io") or natural-language ICP text ("B2B cold email outreach"). Supports negation domains (exclude competitors/existing customers) and country filtering. Use when you already know 3-10 reference companies and want hundreds more that look like them. Outputs CSV ready for /blitz-list-builder or the email waterfall.
Douyin live-streaming methodology. Use for: (1) planning live scripts and minute-by-minute talk-tracks (creating urgency, closing, retention), (2) diagnosing concurrent viewers, watch time and conversion data against the traffic recommendation algorithm, (3) e-commerce product selection and sequencing. Douyin live-streaming methodology: scripted talk-tracks, algorithm-informed data diagnostics, and e-commerce product sequencing.
Create 80/20-style unique selling propositions, guarantees, and result-based offers. Use when positioning an offer, strengthening a value proposition, raising prices, creating a guarantee, or making a sales promise more specific and credible.
Generate crisp, perfectly smooth MP4 videos from a web page or animated visualization by driving headless Chromium over the Chrome DevTools Protocol (CDP) with deterministic frame-stepping, then encoding with ffmpeg and (if remote) sharing via a cloudflared tunnel. Use when asked to make/generate a demo video, explainer clip, launch/marketing animation, social teaser, or any short rendered video from a web scene — especially animated stat/timeline/diagram visualizations — and when you need to iterate on it (tweak, re-render, compare). Solves the common "the recording has hitches / judder / dropped frames" problem.
Use when defining or refining a brand's purpose, mission, or vision, running WHY discovery with a founder, or checking a purpose statement for purpose washing. Keywords — Simon Sinek, Golden Circle, WHY statement, mission statement, vision statement, hedgehog concept, purpose-driven branding.
Plan, qualify, pitch, and track guest post placements that build links and expertise through audience-specific, citation-justified, editorially placeable off-site content. Use when checking guest post viability, making sales pages citable, creating guest post pitch titles, assessing publisher quality, reviewing guest post outreach, or tracking placements.
E-commerce operations workflow for "high-repeat small goods" stores (cosmetics, phone cases, accessories, small jewelry, daily FMCG). Trigger whenever the user mentions store operations, repeat purchase, acquisition, membership, campaigns, assortment, content/short-form video/live conversion, customer-service SOPs, reviews and post-purchase support, ad ROI, GMV/CVR/AOV/repeat rate, or Taobao/Tmall/JD/Pinduoduo/Douyin/Kuaishou/Xiaohongshu/independent sites—and output executable playbooks and table templates (weekly execution, monthly retrospective), not generic advice.
Turn a tweet, a video, a YouTube video or a landing page into a 9:16 reel (Instagram Reels, TikTok, Shorts) that says what the source says and looks like it, with every cut on a word. Read the source (its words, its media, its measured fonts and colours), pick a structure (a promo, a showcase, "found this", an explainer, before and after), write the script in the creator's voice from the source's own facts, make the voice with timestamps (their cloned ElevenLabs voice), then build the picture from HTML scenes drawn from one clock (window.__frame(t)) in the source's look, opening on its cover (the hook's best moment as the first frame), its demo video framed and cut to words, and assemble it in Fil's video editor over MCP. The creator is in it from the first draft as a placeholder in the camera layouts (a backlit studio silhouette) (full frame, a bubble, half the frame), swapped for their phone takes when they record, and everything retimed to their own words by word anchors, t = W(τ); a reel can also be faceless. Use when someone wants a reel, a short or a vertical video from a post, a thread, a launch, a landing page, a demo video or a YouTube video, "a reel like this one", or a talking-head promo cut to their own delivery.
Build a stunning new website for a local business prospect. Adapted from the full website-rebuild skill but optimized for speculative local business pitches. 10-phase process: brand extraction, SEO audit, design audit, rebuild plan, full build with design system, copy optimization, combined QA, pre-deploy checklist, and output to monorepo. Uses scraped content from prospect-scrape as input. No tools/calculator research phase. Single combined QA round. Triggers on: "rebuild prospect", "local business rebuild", "build prospect site", "rebuild their site", "prospect rebuild", or any request to build a new website for a qualified prospect.
Use this skill when the user wants to inspect, report on, create, update, pause, resume, budget, target, upload assets for, or troubleshoot Meta, Facebook, or Instagram ads via the Marketing API. It covers ad accounts, campaigns, ad sets, ads, creatives, ad images and videos, targeting search, batch reads, and Insights reports. Helpful for requests about Meta Ads Manager, ROAS or CPA reporting, launch workflows, creative rollout, audience setup, delivery issues, budget changes, or bulk ad operations.
Input a creator's original caption or script and receive 3-5 adapted ad copy variations optimized for awareness, consideration, and conversion objectives. This skill should be used when adapting creator content for paid ads, turning organic creator posts into ad copy, writing whitelisted ad variations from influencer content, creating spark ad captions from creator videos, generating partnership ad copy from UGC, converting creator scripts into paid media copy for Meta or TikTok, building ad copy variations by funnel stage from creator content, repurposing influencer captions for paid social, or writing ad text for boosted creator posts. For getting usage rights before running ads, see usage-rights-guide. For building content concepts before the creator films, see creator-content-concept-generator. For adapting content across organic platforms, see multi-platform-format-adapter.
Plan and review ChatGPT Ads experiments without assuming ad inventory, account access, or platform capabilities. Use for ChatGPT advertising, OpenAI ads, conversational ad concepts, ChatGPT campaign plans, or performance reviews from a verified export.
Audit, diagnose, and safely operate connected TikTok Ads accounts through the NotFair MCP. Use for TikTok advertising, Spark Ads, short-form video ads, campaign or ad-group analysis, spend, conversions, targeting, creative, budgets, bids, creator briefs, campaign setup, or approved TikTok Ads changes.
Perform RFM (Recency, Frequency, Monetary) customer segmentation analysis on e-commerce data. Use when you need to analyze customer value, identify VIP customers, or create marketing segments. Automatically cleans data, calculates RFM metrics, applies K-means clustering, and generates visualization reports with Chinese language support.
Sales content management — organizing, distributing, and measuring sales collateral (battle cards, one-pagers, case studies, decks, playbooks, ROI calculators). Also covers content governance, content audits, and sales-marketing alignment on content. Use when reps can't find the right content for deals, battle cards are outdated or missing, collateral is scattered across too many tools, no visibility into which content actually gets used, marketing creating content sales ignores, or unsure if content is helping win deals. Do NOT use for writing marketing copy (use /copywriting), Seismic-specific platform help (use /sales-seismic), Allego-specific platform help (use /sales-allego), proposal page design (use /sales-proposal-page), or email sequence copywriting (use /sales-cadence).
Use when the deliverable is spoken words to be performed on camera or into a mic: video and podcast scripts, hooks, and CTAs for short-form (TikTok, Reels, Shorts), YouTube long-form, or podcast episodes. Triggers: "write me a reel about X", "I need a hook for my video", "script a 60-second video", "draft a podcast episode", "turn this idea into a script". For motion/timing/shot specs rather than the words, use motion-picture.
Generate one unified performance report that brings together SEO rankings, AI-search visibility (SE Ranking) and social engagement (Planable) — delivered as a short text summary in chat plus a self-contained interactive HTML report. Use this skill whenever the user wants a combined cross-channel report, or says things like "give me a full report across SEO and social", "how did we do this month across search and social", "combined SEO + AI + social report for [client]", "build a cross-channel dashboard", or "one report that covers rankings, AI visibility and social". Always activate when the request spans both search (SE Ranking) and social (Planable) in a single report.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.