Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
This skill should be used when the user asks about "digital portfolio", "portfolio website", "project description", "case study", "portfolio curation", "creative portfolio", "act as a portfolio curator", "portfolio curator mode", "portfolio review", "professional presentation", "portfolio architecture", "work samples", "portfolio bio", or needs expertise in building, structuring, and writing professional digital portfolios. Part of the AlterLab FC Skills collection (New Media & Communication department).
This skill should be used when the user asks about "web content strategy", "SEO writing", "UX writing", "information architecture", "content architecture", "website structure", "act as a web content strategist", "web strategist mode", "site map", "content audit", "microcopy", "meta descriptions", "content hierarchy", "content governance", or needs expertise in planning, structuring, and writing content for websites and digital platforms. Part of the AlterLab FC Skills collection (New Media & Communication department).
This skill should be used when the user asks about "campaign strategy", "IMC planning", "integrated marketing communications", "campaign architecture", "strategic brief", "ROSTIR model", "campaign plan", "act as a campaign strategist", "campaign strategist mode", "communication strategy", "campaign framework", "strategic planning for advertising", "RACE model", "PESO model", "media mix", "campaign evaluation", "campaign one-pager", "big idea", "campaign phasing", "campaign budget", or needs expertise in building full-scale integrated marketing communication campaigns from research to evaluation. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
This skill should be used when the user asks about "creative brief", "communication brief", "single-minded proposition", "SMP", "one-page brief", "briefing the creative team", "writing a brief", "agency brief", "campaign brief", "act as a brief writer", "creative brief mode", "strategic brief", "key message development", "target audience brief", or needs expertise in writing concise, inspiring creative briefs that direct campaign development. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
This skill should be used when the user asks about "market research", "market analysis", "PESTEL analysis", "competitive landscape", "trend report", "industry analysis", "market sizing", "data interpretation", "competitive analysis", "act as a market researcher", "market research mode", "market trends", "SWOT analysis", "market opportunity", or needs expertise in analyzing markets, interpreting data, and producing strategic market intelligence reports. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
This skill should be used when the user asks about "media planning", "media strategy", "media buying", "channel selection", "budget allocation", "CPM", "GRP", "reach and frequency", "media mix", "flighting schedule", "media flowchart", "act as a media planner", "media planner mode", "advertising spend", "media brief", or needs expertise in strategic media planning, channel selection, and budget optimization across paid media. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
This skill should be used when the user asks about "brand identity", "logo design", "visual identity", "brand guidelines", "brand book", "brand system", "logo system", "brand architecture", "identity design", "brand standards", "style guide", "brand manual", "act as a brand identity designer", "brand identity mode", "visual identity system", "logo variations", "brand audit", "rebrand", "brand refresh", "wordmark", "brandmark", "monogram", "color palette for brand", "brand assets", or needs expertise in designing comprehensive visual identity systems, logo families, and brand guideline documents. Part of the AlterLab FC Skills collection (VCD department).
The 边淬火 2.0 long-form creation workflow. Used to write 公众号/Substack/long-post articles on 2.0 themes such as AI, business, making money, one-person businesses, content monetization, market feedback, product hypotheses, and business games. You must first read the local content-management and content-benchmark library nodes, expand the surrounding nodes, and then assemble the logic chain; parallelism, parallel synonymous sentence patterns, empty aphorisms, and writing without reading the libraries are prohibited.
Bilibili search bulk download tool. Enter a keyword to search videos across Bilibili, with sorting by play count, likes or time; after searching, automatically fetch all HD download links in bulk. Use when users need to find Bilibili videos, search Bilibili content, download Bilibili videos or collect Bilibili material. Trigger words: B站搜索, bilibili搜索, B站下载, B站视频下载, b站搜视频, B站找素材, 下载B站, bilibili下载.
Marketing analytics and measurement infrastructure. Triggers for 'GA4', 'GTM', 'analytics', 'dashboard', 'attribution', 'measurement', 'tracking setup', 'UTM', 'experiment infrastructure' — not CRO hypotheses themselves.
Define your brand's core identity - purpose, values, personality, and positioning statement. Use when building a new brand, rebranding, or need a strategic foundation for voice, design, and brand decisions. Not for personal voice extraction (use style-forensics).
Design and audit brand trust for product websites, landing pages, app listings, onboarding, checkout, pricing, AI features, privacy pages, social proof, support reputation, testimonials, claims, guarantees, and launch narratives. Use when a product needs credibility, reduced skepticism, clearer proof, safer claims, or a more trustworthy customer experience.
Diagnose why a WarmySender campaign is sending little or nothing, across email, LinkedIn and Instagram. Use when the user asks "why isn't my campaign sending?", "campaign stuck", "no emails going out", or wants a delivery health check.
Automatically creates user-facing changelogs from git commits by analyzing commit history, categorizing changes, and transforming technical commits into clear, customer-friendly release notes. Turns hours of manual changelog writing into minutes of automated generation.
Master compliant China multi-platform growth operations across Douyin, Xiaohongshu, Kuaishou, WeChat, and major ecommerce marketplaces. Use for product selection, offer positioning, content strategy, listing copy, social captions, chat reply flows, lead capture funnels, browser-ready field preparation, publish checklists, and daily growth review. Do not use for spam, fake engagement, mass unsolicited messaging, or platform rule circumvention.
Apply a brand's defined visual system to any fixed-format piece that isn't a website — decks and presentations, one-pagers and sales sheets, social posts and graphics, blog/OG thumbnails, business cards, brochures, flyers, posters, banners, billboards, and paid ads. Use when the user mentions 'design a deck,' 'pitch deck,' 'sales deck,' 'presentation,' 'slides,' 'one-pager,' 'sales sheet,' 'leave-behind,' 'social post,' 'social graphic,' 'blog thumbnail,' 'OG image,' 'business card,' 'brochure,' 'flyer,' 'poster,' 'banner,' 'billboard,' 'print,' 'ad creative,' 'display ad,' 'collateral,' or wants a branded document or graphic that isn't a website. Mostly screen-first; print is one destination among many. Ships as a true-size viewer plus real exports.
Find, enrich, and qualify contacts at a named person or company using live HubSpot, Apollo, and Clay MCP calls, with qualify_lead as the dedupe / ATL-BTL / suppression gate before any credit is spent. Returns contact cards (email, phone, LinkedIn, tier, HubSpot link) ready for a dial list, Gmail drafts, or sequence-load. Use when: "find contact info", "contact hunter", "who works at [Company]", "hunt contacts at [Company]", "find the VP of [X] at [Company]", "get contact info for [Name] at [Company]", "extract contacts". Not for phone-only verification (that is phone-verification-waterfall-skill) or bulk list building (prospect-enrich-skill).
Use when sequencing offers, pricing tiers, proposals, negotiation anchors, product demos, before-after comparisons, concession framing, reason-giving, request wording, or comparative messaging where contrast effects or shallow reasons may distort decisions.
When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "this copy is weak," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. Claims must be supportable, and a declined claim names the evidence that would unlock it. Diagnoses the input first (blank brief, real voice, or point edit) and changes only what it calls for
Design and audit product cost structure, gross margin, COGS, cloud/AI inference cost, payment fees, app-store commissions, marketplace payouts, refunds, support cost, usage-based margin, CAC/LTV, payback, cohort profitability, free-tier economics, and pricing sustainability. Use when deciding whether SaaS, app, game, API, AI, marketplace, or subscription monetization can profitably scale.
Break down what a video, image-text post, or piece of copy actually provides in terms of value, from the audience's perspective. Use the five-dimension model of cognition, emotion, identity, action, and social to analyze the whole, key nodes, or sentence by sentence; use when the user says "break this one down", "audience-perspective analysis", "what value does this give the audience", or "break it down sentence by sentence".
Comprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity, design system. Platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, TikTok, Threads, Google Ads.
World-class explainer video expertise combining the visual storytelling of Kurzgesagt, the simplification genius of Common Craft, and the conversion science of high-performing SaaS landing pages. Explainer videos transform complex ideas into clear, compelling stories. Great explainers don't just inform—they illuminate. They take abstract concepts and make them feel obvious. The best explainer videos understand that simplicity is the ultimate sophistication, that showing beats telling, and that the goal isn't to impress with complexity—it's to make the viewer feel smart. Use when "explainer, explainer video, how it works, product demo, onboarding video, training video, educational video, whiteboard, animated explainer, explain this, simplify, concept video, SaaS video, explainer, video, animation, educational, product, demo, onboarding, SaaS" mentioned.
Add an experiment-ref rule to a GrowthBook feature flag to run an A/B test through that flag. Use when the user says "run an experiment through this flag", "add an A/B test to flag X", "link experiment Y to this flag", "set up variations on this flag for an experiment", "add an experiment-ref rule", or "wire up this experiment to the flag". For launching a full new experiment end-to-end, use experiment-launch. For editing the targeting conditions or scope of an existing experiment rule, use flag-targeting. For stopping an experiment and cleaning up its rule, use experiment-stop then flag-rules.
This skill is designed to help users automatically extract business data from Google Maps search results. The Agent should proactively apply this skill when the user makes the following requests: searching for coffee shops in a specific city, finding dentists or medical clinics nearby, tracking competitors' locations in a certain area, extracting business leads from Google Maps lists, gathering restaurant data for market research, finding hotels or accommodation options in a region, locating specific services like coworking spaces or gyms, monitoring new business openings in a neighborhood, collecting contact information and addresses for sales prospecting, analyzing price ranges and cuisines of local eateries, getting ratings and review counts for a list of businesses, exporting local business data into a CRM or database.
Run a non-mutating Growth Operator clarification session for acquisition strategy that may span inbound and outbound. Use when planning repeatable acquisition, aligning inbound and outbound strategy, defining growth company/team goals, or choosing durable channel/motion projects before creating Paperclip records.
Materialize an approved Growth Clarification Summary into Paperclip goals, durable channel/motion projects, strategy parent issues, branch parent issues, campaign parent issues, and plan documents one missing layer at a time. Use after growth-clarify when the operator approves recording or revising acquisition strategy.
WeChat official account positioning analysis + a three-piece design (account bio / auto-reply after follow / custom menu). First reverse-engineer a one-sentence positioning through layered interviews and past articles, then derive three pieces of content that can be pasted directly into the official account backend, all with character-count validation. Triggered when the user says "official account positioning", "how to write an account bio", "feature description", "official account introduction", "reply after follow", "welcome message", "auto-reply", "how to design the menu", "menu bar", "official account setup", "how to get a new account started", or "nobody follows my account".
Short-form writing for WeChat official accounts (under 1,000 characters, text only, no images). Turn an observation, a test, or a line of thought into a quick, punchy post, or compress a long article or raw material into a short piece. The core is a set of style rules: first person without preaching, no AI tone, rhythm through paragraph breaks, and endings that land on a concrete image. Triggered when the user says "write something short", "official account short post", "under a thousand words", "jot one down", "write a short piece about this", "compress into a short post", or "the no-images kind".
Apply narrative structure and storytelling techniques for brand, business, and communication contexts. Use this skill when the user needs to craft a compelling story, build a brand narrative, structure a presentation around a story arc, or use storytelling to communicate data or strategy — even if they say 'tell a better story', 'make this presentation more engaging', or 'how do we build our brand story'.
Split a shared growth strategy or inbound branch artifact into one level of Paperclip backlog work items for inbound, content-led, or channel-led acquisition. Use when planning LinkedIn, newsletter, YouTube, personal-brand, or content work after growth-record-strategy.
Use when asked to "jobs to be done", "JTBD", "why customers churn", "prep for customer interviews", "hire and fire products", or "find real competitors". Helps discover unmet needs and the context behind purchasing decisions. The Jobs to be Done framework (created by Clayton Christensen and Bob Moesta) explains why customers hire and fire products.
In-depth Amazon keyword research and intelligent classification analysis. Collects 2,000+ keywords based on Sorftime MCP data, then uses an LLM Agent to classify them across 8 dimensions (negative words, brand words, material words, scenario words, attribute words, function words, core words, other), generating a Markdown report, a CSV keyword library, and an HTML dashboard. Trigger: /keyword-research {ASIN} {SITE}
Writes and rewrites landing pages for products, services, offers, launches, and campaigns. Use when the user asks for landing page copy, hero sections, section-by-section messaging, conversion-focused page structure, CTA rewrites, or page copy tailored to paid traffic, email traffic, or product launches.
Generate complete, deploy-ready landing pages from any repository. Use when creating a homepage for an open-source project, building a project website, converting a README into a marketing page, or standardizing landing pages across multiple repos.
Creates lifecycle marketing campaign flows for SaaS, digital products, and service businesses. Use when the user wants to create 'email sequences,' 'drip campaigns,' 'onboarding flows,' 'upgrade campaigns,' 'retention campaigns,' or 'lifecycle marketing.'
Plan, draft, repurpose, and audit LinkedIn articles and newsletters that demonstrate expertise and support a professional content strategy. Use when writing long-form LinkedIn articles, newsletter editions, article teasers, follow-me articles, issue plans, or post-to-newsletter repurposing.
Brand discovery and logo concept development. Use when brainstorming logo ideas, exploring visual directions, analyzing competitor logos, or developing logo concepts before creation. Triggers on "logo ideas," "logo concept," "brand identity," "logo brainstorm," "competitor logos," "visual identity exploration," or any pre-design logo planning.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.