Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Router/index for the 4 business & growth skills bundled in this plugin: customer-success-manager (health scoring, churn risk, expansion), sales-engineer (RFP analysis, competitive matrices, PoC planning), revenue-operations (pipeline, forecast accuracy, GTM efficiency), and contract-and-proposal-writer. Use when a growth/revenue request doesn't obviously match one skill and you need to pick the right one (e.g., 'which accounts are at risk', 'should we bid on this RFP').
When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.
When the user wants help writing opening lines, hooks, first sentences, video hooks, thumbnails titles, or pin titles that grab attention. Also use when the user mentions 'hook,' 'opening line,' 'first line,' 'scroll stopper,' 'attention grabber,' 'headline,' 'video hook,' 'on-screen hook,' 'YouTube title,' 'thumbnail text,' 'pin title,' 'how to start my post,' or 'nobody reads past my first line.' Covers text-first platforms (LinkedIn, Twitter/X, Threads, Bluesky) and visual-first platforms (Facebook, Instagram, TikTok, Pinterest, YouTube). Can be used standalone or invoked by other creation skills. For writing full posts, see post-writer-sms. For threads, see thread-writer-sms.
When the user wants to create Pinterest Pins, optimize Pin descriptions, or grow Pinterest presence. Also use when the user mentions "Pinterest," "Pin," "Pinterest SEO," "Pinterest description," "Pinterest board," or "Pinterest marketing." For asset specs, use visual-content.
Structured diagnostic for technical SEO problems. Use when the user asks about crawl issues, indexation problems, why pages aren't being indexed, robots.txt questions, canonical errors, sitemap issues, rendering problems, or general technical SEO troubleshooting. For Core Web Vitals and page speed, see audit-speed.
Guide a website migration without losing rankings — domain moves, CMS switches, URL restructures, HTTP to HTTPS, or redesigns. Use when the user asks about site migration, domain change, CMS migration, URL restructure, redesign SEO impact, redirect mapping, or how to move a site safely.
Turn competitor SEO data into a prioritized attack plan. Use when the user asks about competitor analysis, competitive gaps, how to outrank competitors, what competitors rank for, keyword overlap, or competitive positioning strategy. For building content to fill gaps, see brief and build-clusters.
Use when the user wants to plan a social media content strategy, decide what to post, or figure out topic clusters and content mix. Also use when the user mentions 'content strategy,' 'what should I post,' 'content ideas,' 'topic clusters,' 'content pillars,' 'content planning,' 'content mix,' 'I don't know what to post,' or 'social media strategy.' Use this to define the what and why of posting. For writing actual posts, see post-writer-sms. For scheduling, see content-calendar-sms. For platform-specific tactics, see platform-strategy-sms.
Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Use when the user says “visual identity,” “brand identity,” “logo brief,” “logo direction,” “design brief,” “brand design,” “color palette for my brand,” “typography for my brand,” “visual language,” “design system,” “brand look and feel,” “what should my brand look like,” or is briefing a designer or design agency. Also use when the user has a brand strategy and wants to translate it into visual design direction.
Event prospecting skill. Takes a conference / event speakers URL, extracts the people, filters their companies against the user's ICP, then deep-researches only the speakers at ICP-fit companies. Outputs a person-first HTML report where each card answers "why should the AE talk to this person?" with all public links and a one-click DM opener. Use when the user wants to: (1) find leads at a specific conference, (2) prep for an event, (3) research event speakers, (4) build a target list from a sponsor/exhibitor page, (5) scrape conference speakers and rank by ICP fit. Triggers: "find leads at {event}", "research speakers at", "prospect this conference", "stripe sessions leads", "ai engineer summit prospects", "event prospecting", "scrape conference speakers", "who should I meet at".
Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines.
When the user wants to turn one piece of content into multiple formats or adapt content across text-first and visual-first platforms (LinkedIn, Twitter/X, Threads, Bluesky, Facebook, Instagram, TikTok, Pinterest, YouTube). Also use when the user mentions 'repurpose,' 'turn this into,' 'adapt this for,' 'cross-post,' 'reformat,' 'blog to social,' 'newsletter to posts,' 'video to posts,' 'YouTube to clips,' 'Reels from a podcast,' or 'get more from this content.' For writing original posts, see post-writer-sms. For threads, see thread-writer-sms. For carousels, see carousel-writer-sms. For visual-first captions, see caption-writer-sms.
Build a topical authority cluster from a seed keyword or topic. Use when the user asks about topic clusters, content silos, pillar pages, topical authority, content architecture, or how to structure content around a theme. For finding the right keywords, see find-keywords. For writing individual pieces, see brief.
Complete system for building high converting landing pages: intake questions, page structure, layout selection, conversion copywriting, SEO, plus strict visual rules for typography, spacing, corner radius, backgrounds, hero layout, icons, and motion. Use this skill whenever building, editing, styling, reviewing, or writing copy for ANY landing page, marketing site, web UI, page section, component, or prototype, even when the user does not mention design, conversion, tokens, or a design system. Always consult it before choosing page sections, headlines, CTAs, fonts, font sizes, spacing values, border radii, background colors, icons, or transitions
Diagnose and reverse traffic loss on existing pages. Use when the user asks about content decay, pages losing traffic, declining rankings, traffic drops, why a page stopped ranking, content refresh strategy, or when to consolidate vs redirect old content. For creating new content, see brief.
Reference-product ecommerce image workflow for generating a compact set of product-faithful main, feature, and lifestyle images from real product reference photos. V1 requires uploaded product imagery and intentionally defers brief-only concept generation and platform-specific batch exports.
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards, behavioral-science tactics, feature discipline, positioning/ICP, go-to-market, and AI-era differentiation. Use when advising on product design, UX, conversion, landing pages, checkout, onboarding, trials, pricing, retention/churn, growth, or positioning for a startup or SaaS. Distilled from product designer Richard (@richardrx). Not for use on gambling, betting, or casino products.
Design or audit a website’s internal link structure. Use when the user asks about internal linking, link architecture, orphan pages, PageRank flow, anchor text, site structure, silo architecture, or why pages aren’t ranking despite good content. For external link building, see build-links.
E-commerce product photography: white-background hero shots, lifestyle scenes, flat lay, detail close-ups, packaging shots, group/collection displays, scale references, seasonal/holiday themes, 360-degree views, comparison layouts, infographics, and platform-optimized images (Amazon, Shopify, Taobao, Instagram, Xiaohongshu, Etsy, eBay). Use when generating professional product photos for e-commerce listings, catalogs, or marketing (e.g. product hero shot, Amazon listing image, lifestyle product photo, product on white background, product detail close-up, seasonal product campaign).
Builds evidence-traceable market research reports and assumption-driven market sizing or forecast scenarios. Use for market definition, industry and customer evidence, competitive landscapes, TAM/SAM/SOM reconciliation, forecast sensitivity, and auditable report scaffolds.
Grassroots-first campaign design for anyone being outspent — startups vs. incumbents, NGOs vs. corporate comms, movements vs. state-backed machines, solo brands vs. big-budget competitors. Ideates awareness, launch, fundraising, mobilization, community-build, counter-narrative, referral, founder-story, and coalition campaigns. Triggers on "campaign plan", "marketing strategy", "ad budget", "should I advertise", "paid vs organic", "launch plan", "grassroots", "low budget marketing", "NGO campaign", "outspent", "competitor has bigger budget", "how do I compete without money". Also trigger on any spend asymmetry, collapsing organic reach, rising CPAs, or a trust/credibility problem — even without the word "campaign". Nudge activation when the user debates buying ads, boosting posts, or hiring influencers; they are likely about to burn money on a channel that will not persuade.
Lingzao is a cross-platform creator research and social media operations Skill for Agents such as WorkBuddy, OpenClaw, and Codex. Installation is free. It supports topic selection, titles, covers, account diagnostics, publishing checks, reviews, WeChat Official Account benchmarking and fit assessment, and original writing. Configure a Lingzao API Key to query public content, comments, short-video copy, WeChat Official Account article data, or generate images.
Identify and capture SERP features for target keywords — featured snippets, People Also Ask boxes, knowledge panels, and rich results. Use when the user asks about featured snippets, position zero, PAA optimization, rich results, schema markup for SERP features, or how to get more SERP real estate.
Create, schedule, and manage social media posts via Typefully. ALWAYS use this skill when asked to draft, schedule, post, or check tweets, posts, threads, or social media content for Twitter/X, LinkedIn, Threads, Bluesky, Mastodon, or Substack Notes, or when the user drops a Typefully draft URL such as https://typefully.com/?a=<social_set_id>&d=<draft_id>.
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
When the user wants to choose or execute third-party platform SEO (high-authority sites for rankings or backlinks). Also use when the user mentions "parasite SEO," "parasitic SEO," "barnacle SEO," "hosted content," "third-party publishing," "Medium SEO," "Reddit SEO," "GitHub parasite SEO," "LinkedIn Pulse SEO," "high-authority platforms," "distributed authority," "borrow domain authority," or "rank without own website." For GitHub-specific playbooks, use github. For Medium.com posts, use medium-posts. For Grokipedia, use grokipedia-recommendations. For AI answer-engine visibility (not platform selection), use generative-engine-optimization.
When the user wants to write, publish, republish, or optimize posts on Medium.com (canonical tags, distribution, Medium SEO). Also use when the user mentions "Medium," "Medium article," "Medium story," "Medium publishing," "canonical Medium," or "publish on Medium." Not for general parasite SEO when Medium is not the target platform—use parasite-seo. For AI search visibility strategy, use generative-engine-optimization.
Create LinkedIn post graphics. Choose between an HTML/CSS structured graphic and an AI-generated infographic based on the post content. Use this skill whenever the user says “design a graphic,” “create a visual,” “make an image,” “graphic for my post,” “LinkedIn image,” or wants any visual content to pair with a LinkedIn post. Also use it when the user finishes writing a post and wants a matching graphic.
Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.
Takes an approved content brief and executes a campaign end-to-end: builds the posting calendar, generates Canva designs for social posts, drafts caption and email copy, and stages social sends in HubSpot. Canva is used for social posts only (Instagram, Facebook, X, LinkedIn) — email content is drafted as plain text and surfaced inline for the owner to send from their own tool. Every step requires explicit owner approval. This is the one-shot campaign executor: a finished brief goes in, a complete campaign comes out. Use when the owner hands off an approved brief or points at one — "run this brief," "execute the campaign," "turn this brief into posts," "build the campaign from the plan we approved." For day-to-day posting with no brief — "I need to post more," "what should we post" — use social-content-engine instead; it owns the standing calendar.
When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy. For trial nurture, dunning, and churn, see subscription-lifecycle. For where in the onboarding the paywall fires, see onboarding-optimization.
Use when the user asks to “find keywords”, “挖词”, or “搜什么词”; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connected data. Not for competitor-relative coverage gaps — use content-gap-analysis. 关键词研究/内容选题
Use when the user wants to write a social media post for LinkedIn, Twitter/X, Threads, Bluesky, Facebook, Instagram, TikTok, Pinterest, or YouTube. Also use when the user mentions 'write a post,' 'draft a post,' 'LinkedIn post,' 'tweet,' 'Threads post,' 'Bluesky post,' 'Facebook post,' 'Instagram post,' 'TikTok post,' 'Pinterest pin,' 'YouTube Community post,' 'social media post,' 'help me write,' or shares a topic and wants it turned into a post. For deeper visual-platform caption writing, see caption-writer-sms. For multi-part content, see thread-writer-sms. For carousels, see carousel-writer-sms. For opening lines, see hook-writer-sms.
Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Features professional LaTeX formatting, extensive visual generation with scientific-schematics and generate-image, deep integration with research-lookup for data gathering, and multi-framework strategic analysis including Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, and BCG Matrix.
Premium brand-kit image generation skill for creating high-end brand-guidelines boards, logo systems, identity decks, and visual-world presentations. Trained for minimalist, cinematic, editorial, dark-tech, luxury, cultural, security, gaming, developer-tool, and consumer-app brand systems. Optimized for intentional logo concepting, refined composition, sparse typography, strong symbolic meaning, premium mockups, art-directed imagery, and flexible grid layouts.
When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).
Extracts, retrieves, and applies CMS brand guidelines (voice, tone, style, colors, typography) to generated content. Use this skill ANY TIME a user request involves branding, brand voice, brand tone, brand guidelines, brand identity, brand styling, or applying a brand to content. Triggers for requests like \"apply my brand\", \"use our brand voice\", \"match our brand guidelines\", \"find my brand\", \"search for brand\", \"get brand instructions\", \"apply brand tone\". Handles the full workflow: searching for brands in Salesforce CMS, extracting brand instructions, and applying brand voice/tone/guidelines to content. Does not apply to media/image search (use searching-media skill), logo search, or creating new brand definitions.
Use when the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go viral on TikTok". For paid social ad campaigns (Meta/TikTok ad accounts), see ua-campaign. For PR / press, see press-and-pr. For viral in-app loops, see referral-program.
When the user wants to set up or update their social media profile, voice, audience, content pillars, or platform preferences. Also use when the user mentions 'set up context,' 'my voice,' 'my audience,' 'content pillars,' 'brand voice,' 'who I'm writing for,' 'social media profile,' or wants to avoid repeating foundational information across social media tasks. Use this at the start of any new project before using other social media skills — it creates .agents/social-media-context-sms.md that all other skills reference.
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
Use when the user wants to write a caption for a visual-first social media post on Facebook, Instagram, TikTok, Pinterest, or YouTube. Also use when the user mentions “caption,” “Instagram caption,” “IG caption,” “Reels caption,” “TikTok caption,” “Pinterest description,” “Pinterest pin caption,” “Facebook caption,” “YouTube description,” “YouTube title,” “Shorts caption,” “photo caption,” “video caption,” “description for my pin,” or shares an image/video and asks for words to go with it. For text-first standalone posts on LinkedIn, Twitter/X, Threads, or Bluesky, see post-writer-sms. For multi-slide carousels, see carousel-writer-sms. For opening lines, see hook-writer-sms.
Use when the user asks to “write SEO content,” “draft a blog post / landing page,” “update outdated content,” or “fix traffic/ranking decay”; two modes: new drafts pages with keywords, headers, snippets, and evidence boundaries; refresh scores decay, prioritizes update work, and produces a republish plan with GEO guidance. Not for AI-citation/GEO readiness scoring—use geo-content-optimizer; not for publish-gate scoring—use content-quality-auditor. SEO文章写作/内容更新/排名恢复
Use when the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Also use when the user mentions “brand strategy,” “brand story,” “brand storytelling,” “brand voice,” “brand identity,” “brand guidelines,” “brand purpose,” “brand values,” “origin story,” “brand narrative,” “brand personality,” “brand archetype,” “slide deck branding,” “PPT brand colors,” or “document style guide.” For typography, colors, design tokens, and frontend visuals, use brand-visual-generator.
When the user wants to audit, review, or diagnose SEO issues on their site. Uses live web data via the Bright Data CLI for accurate detection of JS-injected schema, hreflang, canonicals, and live SERP-based ranking checks. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For implementing structured data, see schema-markup. For AI search optimization, see ai-seo.
Generate Xiaohongshu (小红书) style cover images based on user topics. Use when the user wants to create a social media cover image in Xiaohongshu style, or mentions keywords like "小红书封面", "Xiaohongshu cover", "封面生成", or provides a topic for cover image generation. The generated image will be saved to the current project directory.
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.
Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency, retailer), needs JSON-LD structured data, asks for LocalBusiness schema, or wants meta tags / robots.txt / sitemap for a suburb-serving business.
When the user wants to add recommendations, links, or content to Grokipedia. Also use when the user mentions "Grokipedia," "GEO wiki," "AI encyclopedia," "suggest Grokipedia article," "Grokipedia citation," "Grokipedia listing," "AI search citation," "GEO visibility," or "Grokipedia optimization." For multi-platform parasite SEO strategy, use parasite-seo. For broad AI search visibility, use generative-engine-optimization.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.