Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Use when the user wants to find creators, influencers, affiliates, or social accounts in a niche for outreach, partnerships, sponsorships, UGC, seeding, or competitive research. Produces scored prospect lists from public social data.
When the user wants to plan paid ads strategy, allocate ad budget, or choose paid channels. Also use when the user mentions "paid ads," "paid media," "PPC," "SEM," "web ads," "app ads," "TV ads," "CTV," "OOH," "banner ads," "ad network," "ad alliance," "Taaft ads," "Shopify App Store ads," "Google Ads," "Meta Ads," "PMF testing," "PMF validation," "test product-market fit with ads," "ad spend," "ad budget," "ROAS," "paid acquisition," "Quality Score," or "ad-to-page alignment." For Google Ads execution, use google-ads. For Meta Ads execution, use meta-ads. For landing page alignment, use landing-page-generator.
E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a full content strategy from scratch, (B) Audit — analyze existing content and find gaps. Supports TikTok, Instagram, YouTube, Pinterest, blog/SEO, and Amazon A+. No API key required. Use when: (1) planning content for a new product launch, (2) building a content calendar, (3) finding viral content ideas, (4) analyzing competitor content strategies, (5) extracting customer pain points for content topics.
When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual social posts, see social-content. For analyzing social performance data, see social-media-analyzer.
Seller storefront analysis and competitive intelligence for Amazon. Analyzes seller revenue estimation, product portfolio strategy, growth trajectory, and market positioning. Reverse-engineer successful seller strategies and identify expansion opportunities. Use when the user asks about analyzing sellers, competitor seller analysis, seller revenue estimation, storefront analysis, seller strategy, or learning from successful Amazon sellers.
Use when the user asks to "build programmatic SEO pages", "generate pages at scale", "rank on a high-authority third-party site", "borrow domain authority", "build a vs / alternative page", "do local SEO", "optimize a Google Business Profile", or "fix NAP" — one page-build router with four modes: programmatic (template × dataset systems), parasite (barnacle publishing on Medium/Reddit/LinkedIn/GitHub), comparison (vs / alternative pages in four formats), and local (GBP + NAP + citations + location pages), each with its own thin/duplicate, honesty, or reputation-abuse guardrail. Not for finding what to target — use keyword-research or content-gap-analysis; not for drafting one standalone article — use content-writer; not for scoring a page for publish — use content-quality-auditor. 程序化SEO/批量页面/寄生SEO/借势权重/对比页/vs页/替代页/本地SEO/谷歌商家档案/NAP一致性
Produces the best marketing ideas for your business by analyzing your FOUNDER_CONTEXT and matching it against a curated database of 170+ proven marketing strategies. Use when user needs creative, actionable marketing ideas tailored to their business.
Use when the user wants to write, audit, or optimize a meta description, SEO description, SERP snippet candidate, duplicate description, description length, or description rewrite issue. For a sitewide metadata lifecycle including implementation and production validation, use page-metadata.
Analyzes landing pages and provides detailed CRO (Conversion Rate Optimization) recommendations. Use when user provides a landing page URL or HTML/CSS code and needs optimization advice to maximize conversions, signups, or sales. Extracts page elements, audits against proven CRO principles, and delivers actionable recommendations in report format.
Plan shoot-ready Amazon product photography, listing image sets, infographics, lifestyle scenes, and production briefs. Use when a seller asks for an Amazon photo shot list, creative direction, image-pack plan, photography budget, DIY-versus-done-for-you decision, or handoff to a photographer or image-generation workflow. Do not use for listing copy or image-only performance auditing.
Competitor pricing strategy analysis and market positioning. Price mapping, pricing gaps identification, elasticity signals evaluation, and strategic pricing optimization. Use when the user asks about competitor pricing, price analysis, pricing strategy, or competitive pricing research.
When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.
Creates viral lead magnet posts that drive comments and DMs. Produces 2 versions - a quick punchy format and a detailed format with bullet points. Use when user needs social media posts to give away a lead magnet in exchange for engagement.
Australian business English for professional writing — warm, direct, EN-AU spelling (colour, organise, centre), no filler words. Use whenever the user is writing for an Australian audience: emails, chat messages, proposals, client communications, blog posts, web copy, or any business writing. Apply to drafting, editing, and tone-checking professional text.
Amazon sales volume estimator for sellers and product researchers. Estimate monthly sales and revenue from BSR (Best Seller Rank), ASIN, or keyword. Three modes: (A) BSR Calculator — input BSR + marketplace + price + category to get instant sales estimate, (B) ASIN Lookup — input ASIN to auto-fetch data and estimate sales, (C) Keyword Market Analysis — input keyword to analyze total market size and competition. Works on 12 Amazon marketplaces. No API key required. Use when: (1) estimating how many units a product sells per month, (2) sizing a market or niche opportunity, (3) analyzing competitor sales performance, (4) comparing sales across price points, (5) identifying top sellers vs long-tail distribution.
Use when the user wants to write, audit, or optimize an HTML title tag, SEO title, page title, SERP title, browser-tab title, duplicate title, or title rewrite issue. For a sitewide metadata lifecycle including implementation and production validation, use page-metadata.
Write a client proposal, quote, scope of work, or engagement letter for a service business. Covers project understanding, scope, timeline, pricing presentation, and terms. Use whenever the user asks for a proposal, quote, project proposal, client proposal, SOW, statement of work, engagement letter, or B2B service engagement document — for web dev, consulting, trades, or any service business.
Trending products and rising categories discovery for Amazon sellers. Analyzes Best Seller Rank patterns, seasonal trends, new release momentum, and emerging niches. Identifies product opportunities before they peak. Use when the user asks about what's trending on Amazon, hot products, rising categories, seasonal opportunities, viral products, what to sell next, emerging niches, or early-mover opportunities. Also trigger for questions like 'what should I sell now?', 'what products are doing well?', 'find me trending niches', or 'what's hot on Amazon?'.
Use when the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions “growth funnel,” “AARRR,” “pirate metrics,” “acquisition activation retention,” “customer lifecycle metrics,” or “growth framework.” For retention tactics, use retention-strategy.
Amazon backend search term optimization and strategy. 250-byte limit management, keyword deduplication, prioritization frameworks, and search visibility optimization. Use when the user asks about backend keywords, search terms, Amazon SEO, or keyword optimization.
Use when the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate maintenance." For IndexNow, use indexnow.
When the user wants to fix indexing issues from Search Console, use noindex, or implement Google Indexing API. Also use when the user mentions "fix indexing," "not indexed," "Crawled - currently not indexed," "discovered - currently not indexed," "index coverage," "noindex," "noindex tag," "pages not indexed," "why not indexed," "request indexing," or "Google Indexing API." For sitemap, use xml-sitemap.
Research high-performing TikTok videos from tracked accounts using Apify's TikTok Scraper. Identifies outlier content, analyzes top 5 videos with AI, and generates reports with actionable hook formulas. Use when asked to: - Find trending TikTok content in a niche - Research what's performing on TikTok - Identify high-performing video patterns - Analyze competitors' TikTok content - Generate content ideas from TikTok trends - Run TikTok research - Find viral TikToks - Analyze hooks and content structure Triggers: "tiktok research", "tt research", "find trending tiktoks", "analyze tiktok accounts", "what's working on tiktok", "content research tiktok", "tiktok analysis", "tiktok trends"
Use when the user wants indie hacker or bootstrapping founder strategy—growth, channels, Build in Public, or solo founder tactics. Also use when the user mentions "indie hacker," "indie developer," "bootstrapping," "bootstrapped founder," "solo founder," "Build in Public," "scratch your own itch," "Micro-SaaS," "first 100 users," or "solo company." For cold start, use cold-start-strategy.
Create and manage Shopify pages, blog posts, navigation menus, redirects, and SEO metadata via the Admin API or browser automation. Use whenever the user wants to add a page to a Shopify store, write a Shopify blog post, update the storefront navigation, manage redirects, or tune SEO metadata on a Shopify site
Amazon negative keyword management and optimization. Search term analysis, waste reduction, savings estimation, and automated negative keyword strategies. Use when the user asks about negative keywords, search term analysis, ad waste reduction, or PPC optimization
When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
When the user wants to add, audit, implement, or optimize Open Graph metadata for social sharing, including og:title, og:description, og:image, og:url, Facebook previews, LinkedIn previews, or social share previews. For a full metadata lifecycle use page-metadata; for X-specific previews use twitter-cards.
Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and generates platform-specific campaign briefs with ad copy and creative direction. Two modes: (A) Build — design a multi-platform ad strategy from scratch, (B) Optimize — audit existing cross-platform campaigns and reallocate budget. Works for Shopify, WooCommerce, standalone stores, and marketplace sellers expanding to external traffic. No API key required.
Use when the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions “email marketing,” “EDM,” “newsletter,” “SPF,” “DKIM,” “DMARC,” “email deliverability,” “email content strategy,” “email campaigns,” “newsletter strategy,” “email automation,” or “cold email.” For signup UI, use newsletter-signup-generator.
When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.
Create AI-powered social media content for TikTok, Instagram, YouTube, Twitter/X. Generate: images, videos, reels, shorts, thumbnails, captions, hashtags. Tools: FLUX, Veo, Seedance, Wan, Kokoro TTS, Claude for copywriting. Use for: content creators, social media managers, influencers, brands. Triggers: social media content, tiktok, instagram reels, youtube shorts, twitter post, content creator, ai influencer, social content, reels, shorts, viral content, thumbnail generator, caption generator, hashtag generator, ugc content
Amazon Brand Analytics interpretation and strategic insights for Brand Registry owners. Decode Search Frequency Rank (SFR) data, analyze Market Basket patterns, interpret Item Comparison reports, and extract demographic insights to optimize product strategy and advertising spend. Works with Brand Analytics data from all Amazon marketplaces. Requires Brand Registry access. Use when: (1) analyzing Search Frequency Rank data for keyword opportunities, (2) interpreting Market Basket data for cross-sell and bundling, (3) understanding Item Comparison competitive positioning, (4) extracting customer demographic insights, (5) optimizing product portfolio based on customer behavior, (6) building data-driven advertising strategies.
Amazon search ranking optimization and A9 algorithm mastery. Comprehensive SEO strategy, indexing optimization, keyword ranking improvement, and search visibility enhancement. Use when the user asks about Amazon SEO, the A9 algorithm, search ranking, or product discoverability.
E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns.
Detects 55 AI writing patterns and rewrites text in five voice profiles so it reads like a specific human wrote it, with an optional 0-100 AI-tell score. Use when text sounds AI-generated or like a chatbot, when preparing a blog post, README, or LinkedIn post for publication, when auditing prose for AI tells, or when editing a Markdown file in place. Triggers on phrases like "humanize this", "make this sound less AI", "make this sound human", "remove AI tells", "does this read like ChatGPT", and "rewrite so it does not sound AI-generated". Pure Markdown, zero dependencies, no network calls.
Use when the user wants to plan a cold start, get first users, or launch a new product with zero traction. Also use when the user mentions “cold start,” “cold start problem,” “first users,” “seed users,” “finding users,” “finding early users,” “Fiverr Upwork,” “comment outreach,” “Twitter search users,” “product launch strategy,” “0 to 1 growth,” “early-stage acquisition,” “launch channels,” “get first customers,” “Product Hunt launch,” “AppSumo,” “LTD,” “indie hacker,” “bootstrapping,” or “solo founder.” For directory listing copy and submissions, use directory-submission. For Product Hunt day-of execution, use product-hunt-launch. For GTM motion design, use gtm-strategy.
Use this skill for Interactive Media Ads (IMA) SDK client-side ad insertion when requesting video ads client-side on websites, apps, TVs, or other platforms with VAST or VMAP. Do not use for Dynamic Ad Insertion (DAI), SSAI, or SGAI (use the `ima-sdk-dai-basics` skill instead).
Analyze Google Analytics data, review website performance metrics, identify traffic patterns, and suggest data-driven improvements. Use when the user asks about analytics, website metrics, traffic analysis, conversion rates, user behavior, or performance optimization.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.