Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
A general-purpose self-media content production and operations workflow. Use for content creation, topic planning, trending-topic or competitor research, adapting content for multiple platforms, short-video scripts, digital-human videos, animated explainers, publishing videos across YouTube, Douyin, WeChat Channels, and Xiaohongshu, publishing packages, WeChat Official Account drafts, content analytics, weekly and monthly reviews, and continuing unfinished tasks. Identifies request types, invokes modules for creative briefs, content strategy, trends and competitors, platform copy, short videos and video production, video publishing, analytics reviews, and delivery archiving, while managing direction, title, final-copy approvals, and publishing authorization.
Re-audit a website and compare scores against a previous GEO audit baseline to track improvement over time. Use when the user asks to re-audit, check progress, track GEO score changes, monitor improvements, or compare before and after optimization.
When the user wants help with Google Ads audience targeting, remarketing lists, RLSA (Remarketing Lists for Search Ads), Customer Match, lookalike audiences, in-market audiences, custom intent audiences, affinity audiences, audience segmentation, or audience bid layering. Triggers on 'audience targeting', 'remarketing', 'RLSA', 'Customer Match', 'lookalike', 'in-market audience', 'custom intent', 'audience list', 'audience signal', or 'retargeting list'. For audience signals in PMax see google-ads-pmax.
Refresh the user's competitive and market context. Re-scan named rivals and the category for changes since the brief was written (rebrands, repositioning, new entrants, pricing shifts, renamed categories), and update docs/gtm-cofounder/founder-brief.md and the roadmap with anything that affects positioning. Use on a cadence, or whenever a competitor rebrands, a new tool appears, or the user senses the market has shifted
Marketing strategy expertise for brand strategy, market research, customer segmentation, digital marketing, content strategy, marketing analytics, campaign management, and PR/communications. Use when planning campaigns, analyzing brand health, building personas, or optimizing marketing performance.
Use when building Google Play Store screenshot pages, generating exportable marketing screenshots for Android apps, or creating programmatic screenshot generators with Next.js. Triggers on google play store, play store, screenshots, marketing assets, phone mockup.
Build positioning and a narrative where the developer is the hero and a real trend is the villain. Use when messaging describes the product instead of the problem, sounds like every competitor, or lacks urgency because nothing is at stake
Signals scout for PostHog web traffic. Watches per-channel session volume, attribution breakage, and landing-page health (bounce and 404 steps) against the site's own baseline. Per- page web vitals belong to `signals-scout-web-vitals`.
An Agent skill that turns long Markdown articles into 3:4 (1080×1440) image sets for Xiaohongshu. Includes five design skins (E Elegant Journal · default / A Warm Apricot Latte / B Misty Pine Green / C Ink and Gold / D Gilded Night Reading) plus three women-oriented themes (F Pink Kingdom / G Otome Game Night / H Ghibli) × multiple page layouts. The Agent reads the article, splits it into pages, and fills in HTML; the Playwright renderer captures and exports each image as PNG. Use when the user says “turn a long article into images”, “Xiaohongshu long image”, “turn this article into Xiaohongshu graphics/images/cards”, “article to images”, “typeset with my design draft”, “convert to a 3:4 image set”, wants a “women-oriented/girly/pink/otome-game/Ghibli-style” layout, or provides an article and mentions posting it on Xiaohongshu.
Expert content creator specializing in newsletters and tweets that capture your authentic voice. Creates engaging, on-brand content for newsletters and social media (X/Twitter) that reflects your unique style and tone. Activates when users want to create newsletters, tweets, social media content, or content lineups.
An AI image-processing and e-commerce product image generation skill pack (美图设计室 DesignKit). Supports background removal, transparent backgrounds, AI sharpening and image restoration, and generation of product hero images and Listing image sets; routes based on user intent to designkit-edit-tools and designkit-ecommerce-product-kit.
Writes and reviews native-quality Vietnamese (vi-VN) marketing copy for landing pages, especially real-estate project pages, as well as SaaS and e-commerce. Use when generating, translating, or reviewing Vietnamese website copy, headlines, CTAs, section labels, lead forms or legal text, or locale formatting (VND, dates, phone numbers). Fixes translationese, incorrect pronouns and register, calqued CTAs, illegal advertising superlatives, and broken Unicode or number formatting. Trigger on any Vietnamese landing page, đăng ký, tiện ích, căn hộ, dự án, or vi.json localization task
Draft structured handover notes for transitioning a PostHog account from one TAM or CSM to another. Use this skill when a TAM needs to hand over an account, prepare a transition briefing, write handover notes, create an account summary for a new owner, or any request involving account transitions between TAMs or CSMs. Triggers on “hand over this account”, “transition account to”, “draft handover notes”, “account briefing for new TAM”, “prepare account transition”, or when a TAM names an account and says they're leaving or reassigning it.
Read and publish on CSDN (blog.csdn.net) with the user's own login cookies (BYOC) — list their published articles with view/like/comment stats, inspect one article, and publish a new article. Use when the user mentions CSDN, "我的 CSDN 文章", reading their article stats (阅读/点赞), or publishing/发文 to CSDN.
Complete DataForSEO API integration for SEO data and analysis. Use for keyword research, search volume, SERP analysis, backlink audits, competitor analysis, rank tracking, domain authority, technical SEO audits, content monitoring, Google Trends, or other SEO-related data queries. Covers all DataForSEO APIs, including SERP, Keywords Data, DataForSEO Labs, Backlinks, OnPage, Domain Analytics, Content Analysis, Business Data, Merchant, App Data, and AI Optimization APIs. Outputs CSV files.
Compare GEO scores across 2–3 competing websites side by side — identify where competitors lead and where you should focus optimization efforts. Use when the user asks to compare sites for AI visibility, benchmark against competitors, or mentions competitor analysis for AI search.
Measure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers. Use when the user has dashboards full of stars and pageviews but can't tell if go-to-market is working, or is optimizing acquisition over a leaky bucket
Batch-query TikTok video details, including description, views (total and 1/7/30-day increases), likes (total and increase), comments, shares, saves, video sales and GMV, duration and resolution, publish date, creator details (ID/account/avatar), whether it promotes products, is boosted, or is an AI video, and linked products and categories. Batch retrieval supports video IDs or TikTok video URLs. Activate when the user mentions TikTok video details, batch TikTok video queries, TikTok video view details, TikTok video sales details, TikTok video analytics, batch TikTok video information, EchoTik video details, TikTok video detail, batch video lookup, TikTok video analytics detail, TikTok video views detail, or TikTok video sales detail. Activate even if the user does not mention “EchoTik” when they want detailed TikTok view and marketing data in batches based on video IDs or URLs
Search TikTok ecommerce creator rankings and retrieve detailed profiles for specific creators using kalodata data. View top-ranked product-promotion creators by region, currency, language, and date range; use creatorId to retrieve follower counts, video/live sales and GPM, contact details, and linked stores. Activate when the user mentions TikTok creator search, TikTok creator rankings, TikTok influencer rankings, TikTok creator details or profiles, creator profile data, creator contact details, TikTok creator search, TikTok creator ranking, TikTok influencer leaderboard, TikTok creator detail, creator analytics, or kalodata creator search/detail. Activate even if the user does not mention “kalodata” when they want TikTok creator rankings or detailed product-promotion data for a specific TikTok creator
Search TikTok ecommerce rankings of popular product-promotion videos and retrieve details for specific videos using kalodata data. View top-ranked, high-view, or best-selling product videos by region, currency, language, date range, and GMV range; sort by GMV; or use videoId to retrieve views, likes, comments, shares, sales, GPM, and ad metrics. Activate when the user mentions TikTok video search, TikTok video rankings, TikTok popular videos, TikTok product-promotion video rankings, viral TikTok videos, TikTok video details, TikTok video sales data, video views, GMV filters, video engagement data, TikTok video search, TikTok video ranking, TikTok viral video chart, TikTok video detail, video analytics, or kalodata video search/detail. Activate even if the user does not mention “kalodata” when they want popular TikTok product-promotion video rankings or detailed sales and engagement data for a TikTok video
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions "psychology," "mental models," "cognitive bias," "persuasion," "behavioral science," "why people buy," "decision-making," or "consumer behavior." This skill provides 70+ mental models organized for marketing application.
Podcast-to-everything content pipeline. Takes a podcast RSS feed or raw transcript and generates a full cross-platform content calendar: short-form video clips, Twitter/X threads, LinkedIn articles, newsletter sections, quote cards, blog outlines with SEO keywords, and YouTube Shorts/TikTok scripts. Scores each piece by viral potential (novelty × controversy × utility) and deduplicates against recent output. Use when asked to: “repurpose this podcast,” “turn this episode into content,” “podcast content calendar,” “extract clips from this episode,” “podcast to social,” “content from RSS feed,” “batch process episodes,” or any request to turn podcast/audio content into a multi-platform content plan
Before showing the user any substantive GTM deliverable (positioning, value prop, homepage, launch post, pricing, sales script, the brief, the market research, or the roadmap), stress-test it against the standard as an independent critic, because the agent that wrote it is the worst judge of whether it is good. Use as a gate right before presenting work, or when the user asks whether something is actually strong.
Use when creating or revising finished video thumbnails or cover images with Scenario: game trailers, boss reveals, patch updates, devlogs, or community videos needing readable composition, exact headline text and consistent characters. Not for title ideas or critique alone, in-video title cards, or a generic image without a thumbnail deliverable
Position an AI product when everyone claims AI and skeptics call it “just a wrapper.” Find the real wedge (data, workflow, trust, domain), make reliability the differentiator, answer “won't the big labs just build this,” and stop leading with “AI-powered.” Use when your AI or dev tool blends into a sea of similar demos, buyers doubt the accuracy, or you can't say why you win when the model is a commodity.
Senior creative director skill: generates concepts with SIT, TRIZ, SCAMPER, bisociation and lateral-thinking methods, scores them against weighted criteria calibrated on Cannes Lions, D&AD and HumanKind standards, and refines until the bar is met. Takes briefs as text, notes or PDFs.
Expert event marketing guidance for conferences, webinars, and field programs. Use when planning event strategy, creating booth presence, running webinars, producing virtual events, writing event promotion copy, preparing speakers, designing follow-up sequences, or measuring event ROI. Use for conference sponsorships, trade shows, user conferences, meetups, field marketing, and hybrid events
Use kalodata data to query TikTok e-commerce product rankings and retrieve details for a specific product. Browse top-ranked and best-selling products by region, currency, language, and date range, and use productId to get the price range, sales volume, revenue, commission rate, listing and delisting times, and associated store. Trigger this skill when the user mentions TikTok product rankings, TikTok bestseller charts, TikTok top products, kalodata product rankings, TikTok product details, kalodata product details, product prices, product sales, TikTok product ranking, TikTok bestseller chart, TikTok top products, kalodata product rank, TikTok product detail, kalodata product detail, or product analytics. Even if the user does not explicitly mention “kalodata,” trigger this skill whenever they want to view TikTok product rankings or detailed data for a TikTok product.
Design and optimize pricing strategies for SaaS products, including tiering, packaging, value metrics, and experimentation. Use when setting initial pricing, optimizing conversion, expanding revenue, or when users ask about pricing strategy, monetization, or revenue optimization.
Analyze social media data for individual posts, series, weekly or monthly periods, and produce actionable reviews. Use to read platform dashboard screenshots, CSVs, spreadsheets, public links, or user-provided data; calculate follow efficiency and deep engagement; compare against same-platform baselines; attribute results to topics, titles, covers, openings, structure, publishing time, tags, and calls to action; and recommend whether to double down, repackage, adapt, stop, or keep collecting samples.
Interview the user once and write a docs/gtm-cofounder/founder-brief.md that every other skill reads first, so the advice is about their real business, not a textbook. Use this before anything else, whenever the agent lacks context on the user's product, ICP, market, or stage, or when it is giving generic GTM advice.
Search and analyze TikTok Shop store (seller) data. Filter stores by region, category, GMV over the past 30 days, sales trends, listing time, and local or cross-border status. Returns metrics including sales volume, revenue (GMV), followers, rating, review count, positive review rate, delivery rate, response rate, affiliate creators, promotional videos, livestreams, and products in the store, across 16 TikTok Shop sites. Trigger on mentions of TikTok store search, seller analytics, TikTok Shop store rankings, store sales, store GMV, stores promoting products, EchoTik store data, TikTok Shop seller search, TikTok shop list, TikTok seller analytics, EchoTik seller, or TikTok store data. Trigger even without explicit mention of “EchoTik” or “TikTok” if the request involves filtering or analyzing TikTok Shop store/seller performance metrics.
Query the list of products currently for sale in a TikTok Shop store (seller). Use sellerId to retrieve all products and return metrics including product title, price, sales volume and revenue (GMV) across multiple periods (1/7/15/30/60/90 days and total), rating, review count, commission rate, listing time, sales method, and category. Trigger on mentions of TikTok store products, products for sale, seller product lists, product selection, what a store sells, store product analysis, EchoTik store products, TikTok Shop seller products, TikTok store products, TikTok seller product list, or EchoTik store product list. Trigger even without explicit mention of “EchoTik” or “TikTok” if the request involves viewing products for sale in a known TikTok Shop store (known sellerId) and their sales, pricing, or commission performance.
Search and analyze TikTok video data. Filter videos by region, creator, product, category, views, duration, posting time, and whether they feature product promotion, paid promotion, or AI video. Returns metrics such as views, likes, comments, shares, saves, video sales, and GMV across 16 TikTok Shop sites. Trigger on mentions of TikTok video search, video lists, promotional videos, video data, views, sales, analytics, EchoTik videos, TikTok video search, TikTok video list, TikTok video analytics, TikTok promotional videos, TikTok video views, or TikTok video engagement. Trigger even without explicit mention of “EchoTik” or “TikTok” if the request involves searching or analyzing TikTok video performance metrics by criteria.
Discover popular new products in 16 TikTok Shop regional markets using EchoTik new product ranking data. Trigger this skill when users mention TikTok new product rankings, TikTok best-selling products, TikTok Shop hits, short-video e-commerce product selection, TikTok new product discovery, cross-border TikTok product selection, TikTok new product rankings, TikTok bestsellers, short-video product selection, TikTok viral products, new product ranking, or TikTok product trends. Trigger it even if the user does not explicitly mention “EchoTik” or “new product rankings”, as long as their request involves finding hot new products or emerging product trends on TikTok Shop.
Query TikTok Shop store (seller) details. Use sellerId to retrieve a complete profile for one store, including total sales; sales volume and revenue (GMV) across multiple periods (1, 7, 30, and 90 days); follower count, rating, review count, positive review rate, delivery rate, response rate, number of products in the store, creator count, shoppable video count, livestream count, price range, product categories, estimated listing time, and other metrics. Trigger this skill when the user mentions TikTok store details, TikTok seller details, TikTok store analysis, TikTok store data, TikTok store profile, TikTok Shop store detail, TikTok seller detail, or EchoTik store profile. Even if the user does not explicitly mention “EchoTik” or “TikTok,” trigger this skill whenever they want the complete details or profile of a TikTok Shop store and know its sellerId.
Search TikTok e-commerce store rankings using kalodata data and retrieve details for a specified store. Browse top-ranked, high-sales TikTok Shop stores by region, currency, language, and date range. Use shopId to retrieve revenue, sales volume, products for sale, revenue from self-operated, distribution, and marketplace channels, and creator collaborations. Trigger on mentions of TikTok store rankings, top-selling TikTok stores, TikTok Shop leaderboards, kalodata store searches or rankings, TikTok store details, store revenue or sales, TikTok shop ranking, TikTok shop leaderboard, TikTok top shops, TikTok store ranking, TikTok shop detail, TikTok store detail, or kalodata shop search/detail. Trigger even without explicit mention of “kalodata” if the request involves viewing TikTok store rankings or detailed data for a TikTok store.
Save creative milestones from self-media work as files, manage versions, verify paths, generate complete publishing packages, and update the content index. Use to save a complete first draft for a platform, a multi-platform collection, short-video scripts, storyboards, final drafts, publishing packages, and retrospective reports, or when the user says “save this,” “organize the deliverables,” “archive,” or “generate a publishing checklist.” Do not save title tweaks, sentence deletions, or temporary alternatives as separate versions.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.