Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Every Instagram Business metric across all your brand accounts Trigger phrases: `compare my instagram brands`, `instagram follower growth`, `best time to post on instagram`, `top instagram posts this month`, `instagram competitor analytics`, `use instagram-pp-cli`, `run instagram analytics`.
Plan and create Snapchat Ads campaigns end-to-end via the Hyper MCP — campaign, ad squad, ad build order with media upload, creatives, targeting, Snap Pixel conversion tracking, and sync / async reporting, using micro-currency budgets and JSON-Patch partial updates. Use when the user wants to launch Snapchat ads, build ad squads, upload Snap creatives, set up Snap Pixel tracking, or analyze Snapchat ad performance. Also triggers on snap ads, snapchat campaign, or snapchat ads manager.
Create, adapt, and schedule social media content across platforms with platform-specific formatting, engagement hooks, and strategic posting cadence. Use when the user requests social media posting or provides relevant inputs for this workflow.
Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.
When the user wants to turn content into revenue, build a content-led GTM motion, reverse engineer distribution, or repurpose content across platforms. Also use when the user mentions 'content marketing,' 'content-led growth,' 'content to pipeline,' 'distribution,' 'content repurposing,' 'content strategy,' 'thought leadership,' 'newsletter,' 'content flywheel,' 'organic growth.' This skill covers content-to-revenue systems from creation through pipeline attribution.
Use when the user asks to “audit on-page SEO” or “diagnose why a single page dropped”; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. Not for E-E-A-T / publish-readiness scoring—use content-quality-auditor; not for crawl / CWV / indexing—use technical-seo-checker. 页面SEO审计/排名诊断
Read the fire: topic evaluation. Assess what could be filmed based on the user's experiences, situations, references, or trending topics; offer a few personalized directions with reasons and recommend one. Also assess whether an existing topic is worth filming and what audience it may attract. Use when the user doesn't know what to film, has a trend or reference and wants an angle, or wants to know whether a topic is viable.
Form the elixir: monetization conversion. Use when the user explicitly wants to monetize, take on client work, build a product or open-source project, or address the business problem of attracting the wrong audience. Distinguish exposure, demand, and conversion; identify whom the showcased work attracts; and design a deliverable and conversion path that can be fulfilled, complies with rules, and can be validated on a small scale. No earnings are guaranteed.
Opening and structure. For a chosen topic or real-world footage, design the first line, the evidence shot that follows, the middle progression, and the ending. Explain what viewers are thinking at each step and why the sequence works. Also use after filming to determine the edit order from the available footage. Use when the user has a topic and wants to plan the opening and shooting approach, revise an opening, or figure out how to edit after filming.
Refine: full script drafting and revision. Turn the user's material or reference ideas into a complete word-for-word script ready to read aloud, or revise existing scripts and AI drafts. Borrow ideas based on what the user wants to express without copying someone else's structure. Use when the user needs a complete spoken script, wants a draft revised, or wants to make someone else's viral hit their own.
Select material: find benchmarks and analyze viral hits. The alchemy furnace's raw-material stage: find benchmarks based on the user's criteria, break down a viral hit to see why it succeeded, then test whether it fits the user through the repetition, customer, and substitution gates. Decide which mechanism to borrow, what to replace, and which of the user's experiences can carry it. Also helps decide which AI tool to use. Use when the user sees a viral hit and wants to adapt it, is looking for benchmarks, or doesn't know whom to learn from.
Formula: series planning. Help users design a series they can keep producing episode by episode: what stays fixed and what changes, where material comes from, how long it can last, whom it will attract, how to make the first episode, and what signals to use after several episodes to decide whether to continue or change course. Use when the user wants to post consistently but doesn't know what to make, their account's content is scattered, they stop after a few videos, or they want a signature recurring feature that makes viewers feel "this is the one to watch".
Title crafting: Titles. Use when a finished video has no title, the existing title is unsatisfactory, or you want to judge whether a title is good. First distill the “whole” from the content, then use “relevance to me” (recognizing people, events, and feelings) to create titles from a stranger’s perspective, noting for each why it makes viewers feel it is relevant to them.
WeWrite editorial review module: checks the task, fact sources, viewpoints, and usefulness, revises the draft directly when needed, and only produces the final WeChat Official Account draft once it passes the editorial gate. Also responds to "check this article". Generic code review and website SEO do not trigger it.
WeWrite style configuration module: first-use onboarding + resetting the WeChat Official Account writing style config (style.yaml). Trigger keywords: reset style, modify style config, set account style, first-time account setup, change writing persona, change layout theme preference. Also auto-activated by the main entry point wewrite when style.yaml is missing. Should not be triggered by generic "change writing style" or "polish" — those are editing actions, not configuration actions.
WeWrite writing module: once the WeChat Official Account topic is settled, produces the article brief, claims and evidence, materials, and first draft. Called by the main flow, or responds to "write the body for this topic". Generic writing, blog, and short-video copy do not trigger it.
YouTube thumbnail design with specific dimensions, contrast rules, and mobile preview optimization. Covers safe zones, text placement, face expression psychology, and A/B testing. Use for: YouTube thumbnails, video cover images, click-through optimization. Triggers: youtube thumbnail, thumbnail design, video thumbnail, click through rate, ctr optimization, youtube cover, video cover image, thumbnail maker, thumbnail tips, youtube design, video preview image
Advanced content and topic research skill that analyzes trends across Google Analytics, Google Trends, Substack, Medium, Reddit, LinkedIn, X, blogs, podcasts, and YouTube to generate data-driven article outlines based on user intent analysis
When the user wants to audit a Google Ads account for a lead generation business — reviewing CPL, lead volume, lead quality, form conversion rates, offline conversion imports, and pipeline-focused optimization. Triggers on 'lead gen audit', 'Google Ads audit lead generation', 'CPL audit', 'audit my lead gen account', 'B2B Google Ads audit', 'lead quality audit', 'cost per lead audit', 'lead gen account review', or 'review lead generation Google Ads'. For general account audits see google-ads-account-audit. For ecommerce audits see google-ads-audit-ecommerce.
Professional writing assistance for blogs, research articles, fiction, essays, and marketing copy. Use when users want to write, edit, or improve any form of written content. Triggers: 'write a blog', 'write an article', 'help me write', 'write a story', 'write a chapter', 'draft an essay', 'creative writing', 'improve my writing', 'edit my writing', 'write copy', 'content writing'
Generate posters from text/images, multi-style and multi-size with layout, supporting reference images and editing text/background/elements of existing posters. Trigger when the user mentions 海报, 宣传图, 广告图, Banner, 推广图, 营销图, 活动海报, 促销海报, or poster.
Mercado Libre product selection data lookup and analysis. Uses the LinkFox gateway to call Blue Whale’s 24 tools for products, official links, keywords, categories, trends, stores, reviews, exchange rates, and plan usage, covering the Mexico, Brazil, Argentina, Chile, and Colombia sites. Trigger this skill when the user mentions Mercado Libre, 美客多, 蓝鲸选品, Lanjing, 美客多选品, product search, category trends, trending keywords, traffic keyword reverse lookup, store lookup, review lookup, exchange rates, or plan usage.
When the user wants to launch a product across multiple platforms, plan a Product Hunt launch, build a waitlist, or execute a multi-channel launch strategy. Also use when the user mentions 'product launch,' 'Product Hunt,' 'launch strategy,' 'waitlist,' 'beta launch,' 'BetaList,' 'Hacker News,' 'launch day,' 'AppSumo,' 'multi-channel launch.' This skill covers multi-platform launch execution from pre-launch through post-launch optimization.
Use when a page ranks for a keyword but isn't in the top 3 and you want to know exactly what's missing. The agent compares the page to the top-ranking competitors and produces a specific list of entities, subtopics, and relationships to add.
Write and rewrite Turkish so it reads as native Turkish rather than translated English. Use for Turkish marketing copy, product and UI text, localization, documentation, support, legal or security prose, and reviews of AI-written Turkish. Detect translationese, copied clause structure, nominalization, wrong case and collocations, generic helper verbs, SaaS and sales calques, jargon leakage, forced slogans, corporate abstraction, cross-sector template residue, unsupported operational claims, and page-level repetition.
WeWrite multi-platform rewriting module: rewrite a WeChat official account article (or a specified source draft) at the content level into versions for other platforms, currently supporting Xiaohongshu (image-and-text notes) and Douyin (spoken scripts), and checking editorial quality and similarity to the source draft. Trigger keywords: rewrite for Xiaohongshu, Xiaohongshu version, Douyin version, spoken script, multi-platform distribution, one draft for many platforms, platform rewriting. Should not be triggered by "translate", "abbreviate", "change the title" — those are single-platform editing actions.
Audit your biggest closed-won deals to find your PROVEN ideal customer profile, then find more accounts like them. Use whenever someone wants to analyze won deals, audit their best customers, see which companies generated the most revenue, find their real ICP, build a look-alike target list, segment customers by what actually pays, or learn which acquisition channel produced their best revenue. Triggers on: 'audit my biggest deals', 'which customers made us the most money', 'analyze my closed-won', 'what's my proven ICP', 'find more customers like my best ones', 'look-alike accounts', 'HubSpot deal analysis', 'revenue by account', 'which channel generated my best deals', 'acquisition source analysis'. For RevOps, Heads of Sales/Marketing, founders and growth leads doing ICP refinement, account-based targeting or pipeline/QBR review. Reads HubSpot via its MCP or a CSV export, then hands the profile to sales-nav-search-builder to generate the prospecting search. Maintained by La Growth Machine.
Create engaging X (Twitter) posts and threads that drive engagement and grow audience. Use this skill when asked to write X/Twitter content, create threads, craft viral tweets, or help with X engagement strategy. Triggers include requests for tweets, X posts, Twitter threads, or social media content for X.
Turn an existing HTML page, landing page, oral script, memo draft, result table, or structured source material into a Xiaohongshu card-style image note. Use this when the user wants page-by-page card planning, cover copy, card text, or a design-ready Xiaohongshuimage-post brief based on source material rather than writing a plain note from scratch. This skill is especially for 3:4 Xiaohongshu cards that may mix image-led pages with high-density memo pages, using strong information hierarchy and screenshot-worthy text density rather than generic sparse carousel copy.
When the user wants to build programmatic SEO with AI, create competitor alternative pages, optimize for AI Overviews, or scale content production. Also use when the user mentions 'SEO,' 'programmatic SEO,' 'AI content,' 'competitor alternative pages,' 'AI Overviews,' 'search optimization,' 'DataForSEO,' 'content at scale,' 'keyword strategy,' or 'organic traffic.' This skill covers AI-powered SEO strategy from keyword research through programmatic page generation.
Provider-independent ecommerce product imagery production for marketplace listings, product pages, hero shots, lifestyle scenes, comparison charts, infographics, variant/packaging images, virtual try-on or placement mockups, ads, and AI-assisted product visuals. Use when an agent must plan, generate, edit, review, localize, package, or QA truthful commercial product images while managing SKU continuity, marketplace requirements, claims, rights, releases, accessibility, and approval.
Content strategy and operations for marketing teams. Positioning, messaging hierarchy, content pillars, editorial calendars, trust-building content, brand architecture, GEO/AI discovery, and content ROI measurement. Use for positioning sprints, trust audits, messaging matrices, content pillar planning, editorial ops, or ROI attribution (including regulated industries).
Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt launch, launch strategy, product launch, startup launch, product hunt tips, product hunt gallery, ph optimization, launch day, product hunt maker
When the user wants to promote on Reddit, engage developer subreddits, or understand Reddit self-promotion rules. Trigger phrases include "Reddit," "subreddit," "r/programming," "r/webdev," "self-promotion," "Reddit marketing," or "getting upvotes on Reddit."
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
WeWrite data review module: pulls read/share/like data for WeChat Official Account articles, backfills historical records, and suggests adjustments to topics, titles, and outlines. Trigger keywords: 看看文章数据, 文章数据怎么样, 效果复盘, 看看表现, 阅读量怎么样. Requires WeChat Official Account/WeWrite context; should not be triggered by generic "data analysis".
Use when the user wants to auto-syndicate their latest 微信公众号 article across social platforms — picks the newest un-syndicated article, extracts one core copy, auto-posts to API platforms (X / Bluesky / Threads / LinkedIn) and prepares a copy-paste outbox for manual platforms (Facebook / 小红书 / 即刻 / 知乎). Triggers — "分发文章到各平台", "同步到社交平台", "今天的文章发各平台", "/wjs-syndicating-articles".
Lay out an existing draft or script into a Xiaohongshu image post or long-image package without rewriting the source. Use when the user wants pagination, hierarchy, image placement, and renderable HTML/CSS while preserving the original wording, information density, and voice of the source text.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.