Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
SEO strategy for technical queries and developer audiences. Covers keyword research for "how to X in language" queries, error message SEO, Stack Overflow-style content, technical long-tail keywords, and competing with official documentation sites. Use when asked about: - SEO for developer tools - Ranking for technical queries - Error message content strategy - Competing with documentation in search - Technical keyword research - Developer content SEO
Landing page audit and optimization for conversion. Covers above-the-fold design, value propositions, CTAs, social proof placement, form design, page speed, and mobile optimization. Use when the user asks about landing page optimization, conversion rate improvement, page audits, or CTA optimization.
Write, optimize, and grow on LinkedIn — from individual post creation to full engagement strategy. Covers hook formulas, formatting, algorithm signals, character limits, post types, content pillars, voice calibration, authentic storytelling, vulnerability guidelines, and anti-patterns. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding, LinkedIn engagement, LinkedIn growth, Top Voice writing style, writing linkedin posts, optimize linkedin post, linkedin hook, linkedin formatting, linkedin algorithm, linkedin strategy, linkedin content calendar, linkedin post optimizer, linkedin writing, linkedin narrative, linkedin viral, linkedin carousel, linkedin storytelling
When the user wants to write LinkedIn connection requests, InMails, DM sequences, build a social selling strategy, or use Sales Navigator for prospecting. Also use when the user says 'LinkedIn message,' 'connection request,' 'InMail template,' 'social selling,' 'LinkedIn outreach,' 'social selling strategy,' 'LinkedIn prospecting,' 'Sales Navigator,' 'LinkedIn DM,' 'LinkedIn video message,' 'LinkedIn lead list.' For email outreach, see cold-email. For multi-channel sequences, see outbound-sequence. For profile research, see lead-research.
Create platform-native content that resonates with each community's culture. Use when adapting technical content for WeChat, Hacker News, Reddit, Medium, Twitter/X, Dev.to, or LinkedIn. Transforms generic writing into content that feels written BY that community, not AT them.
Press release writing in AP style with inverted pyramid structure. Covers formatting, datelines, quotes, boilerplates, and fact-checking. Use for: product launches, funding announcements, partnerships, company news, events. Triggers: press release, pr writing, media release, news release, announcement, product launch announcement, funding announcement, company news, media advisory, ap style, press statement, news wire
Use when designing go-to-market strategy, selecting GTM motion (PLG/sales-led/partner-led), defining ICP, planning product launches, designing partnership and channel partner programs, or implementing AI-powered GTM automation. Covers channel selection, growth loops, partnership strategy, RevOps alignment, and market entry execution.
Content strategy expert covering persona building, competitive analysis, content planning/calendars, research-to-content workflows, multi-platform scheduling, and brand voice consistency. Activates for content strategy, calendar management, ideation, or brand voice questions.
Warms up TikTok accounts for Flooently + Blaze using Multilogin browser profiles. Use when running warmup sessions, creating new TikTok accounts, managing credentials, or reviewing session design. Triggers on /execute-warmups and any TikTok account management tasks.
Use when 王建硕 wants to systematically improve his X (Twitter) content by iterating on the content-generation prompt (prompts/x/prompt.md, used by the every-6h tweet Action) and finding which prompt version produces the highest-reach tweets. Each prompt edit is a git-SHA-versioned, numbered experiment with a hypothesis; tweets are attributed to the version live at post time and judged on median impressions per tweet. Also mines per-tweet impression data for content-feature signals (angle / length / topic) that feed the next prompt edit. North-star = impressions per tweet. Triggers — "改 X 的 prompt", "X 内容改进", "哪版 prompt 最好", "什么内容 impression 高", "improve my tweets", "A/B test the X prompt", "/wjs-x-improving-content".
Use when 王建硕 wants to systematically grow his X (Twitter) followers by running numbered, A/B-testable growth experiments and tracking which ones actually work. Every action gets a number, a hypothesis, a target metric, a before-state (for rollback), and a verdict. The North-Star metric is the new-follower ÷ profile-visit ratio (conversion) — every profile change is judged against it. Daily it ingests the X Analytics CSV export, scores each running experiment, and recommends keep / rollback. Triggers — "涨粉", "增加 X 粉丝", "X 涨粉实验", "follower growth", "A/B test my profile", "今天的涨粉检查", "/wjs-x-increasing-follower".
Plan a complete Amazon product image set that converts. Builds the shot list for the main image and the gallery, designs each infographic, plans lifestyle scenes, and sets the order so the gallery answers objections in sequence. Use when a user asks about listing images, the main image, the photo gallery, infographics, lifestyle images, image order, or what photos a listing needs. Trigger phrases: "listing images", "main image", "product photos", "image gallery", "infographics", "lifestyle images", "shot list". Works with zero tools. the user describes the product and its buyers.
Audits whether an ASIN is indexed for its top 30 target keywords on Amazon search. Builds a heatmap and diagnoses root cause per missing keyword. A listing can be live but invisible for 40% of its target terms, this finds the gap. Use when a user asks about indexation, why their ASIN does not show up, or organic ranking failure. Trigger phrases: "Amazon indexation check", "ASIN not ranking", "indexed keywords", "why isn't my listing showing up". Works with zero tools.
End-to-end cold email outreach orchestration. Handles goal alignment, lead selection from Supabase, sequence design, email generation (via email-drafting), campaign setup in the user's chosen outreach tool, and logging. Tool-agnostic — supports Smartlead (default), Instantly, Lemlist, Apollo, or manual CSV export.
When the user wants help with Google Ads attribution models, data-driven attribution, attribution windows, cross-channel attribution, how attribution affects Smart Bidding, multi-touch conversion paths, or understanding which campaigns are actually driving conversions. Triggers on 'attribution', 'attribution model', 'data-driven attribution', 'last click attribution', 'assisted conversions', 'conversion window', 'multi-touch', 'attribution model comparison', 'first click attribution', 'credit allocation', or 'which campaign is driving conversions'. For conversion tracking setup see google-ads-conversion-tracking. For Smart Bidding strategy see google-ads-bidding.
Agent-callable Google Ads tools — search campaigns, ad groups, and ads via GAQL, build performance reports, manage campaign status and budgets, and set up conversion tracking. Use when the user mentions Google Ads or wants to read or manage advertising campaigns, budgets, or reporting — even if they don't name Google Ads explicitly.
Automates Google Tag Manager API setup including googleapis installation, OAuth credential creation, token management, and prerequisites validation. Use when users need to "set up GTM API", "configure GTM API access", "get GTM OAuth credentials", "install googleapis", or encounter authentication errors. Handles complete technical setup from dependency installation through API connection verification.
Build a Grand Slam Offer from any idea, product, service, or expertise. Use when starting from scratch or when an existing offer does not convert. Guides through market selection, avatar definition, obstacle mapping, solution design, value stack, pricing, guarantee, positioning, and messaging — outputs a complete OFFER.md.
Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.
Instagram integration for AI agents via ClawLink — browser login, no API key setup. Connect Instagram through ClawLink's hosted setup to publish content, manage comments, get insights, and handle messaging from your Instagram Business account. Use this skill when the user wants to work with Instagram (Social Media) — connect Instagram, read or update Instagram data, or take actions in Instagram from chat instead of saying you cannot access it.
General-purpose automated publishing tool for self-media articles. Supports automated publishing workflows for six platforms: Baijiahao, Sohu, Zhihu, WeChat Official Accounts, Xiaohongshu, and Douyin. Uses Playwright automation for platform navigation and publishing, and supports account switching by managing cookies via storageState.
Build responsive HTML emails with React Email components. Covers email structure (Html, Head, Body, Container), content components (Text, Heading, Button, Link, Img), layout (Section, Row, Column), styling with inline CSS and Tailwind, custom fonts, preview text, and rendering to HTML. Use when creating transactional emails, marketing templates, or email design systems. Use for email rendering, preview, Tailwind email styling, and provider integration with Resend, Nodemailer, or SendGrid.
Reviews sales calls, extract coaching insights, and score against MEDDPICC/SPIN/Challenger. Use when a rep lost a deal and you want to understand why, call went sideways and need to debrief, not sure if rep is qualifying properly, need to pull action items from a recorded call, rep talking too much and not listening, or need to give structured feedback on a call. Do NOT use for deal-level risk analysis (use /sales-deal-inspect).
Audit and improve Shopify product SERP performance with five-product batches, evidence-backed metadata recommendations, product image Alt Text checks, HTML reports, and one approval bundle for safe writes. Use for product-page search snippet work, not technical SEO, translations, redirects, theme work, or generic content strategy.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.