Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Competitive analysis two ways - the in-deal play against a named competitor, and win/loss patterns, competitor mentions, and battlecards across the book. Use when the user asks "competitive intel", "research competitors", "how do we compare to [competitor]", "what's new with [competitor]", "battlecard for [competitor]", "how do we beat [competitor]", "what's the play against [competitor] in [deal]", "where are we losing to [competitor]", "win/loss patterns", "competitive analysis", "refresh the battlecards", or on a weekly schedule.
Use local files, Superwall docs, and the `superwall` CLI in a coding agent for SDK integration, migration, review, App Store Connect (including connecting its keys, server notifications and revenue provider), and Apple Search Ads. Also use it for account apps, products, entitlements, campaigns, paywalls, webhooks, and analytics when the MCP connector is unavailable. When available, use MCP tools directly for account tasks.
Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, or Microsoft Ads; when the work involves GTM tags and dataLayer events, pixels, the Conversions API (CAPI), Enhanced Conversions, server-side tagging, or gclid and fbclid capture; or when the user reports conversion problems like "conversions stopped", "double counting", "spend but no conversions", "GA4 and Google Ads don't match", or an Unverified or Inactive status. Covers lead gen and ecommerce. Always fire on confirmed success, never the submit click; verify a test conversion arrives; diagnose before changing anything; offer free and native paths alongside paid ones and disclose partner tools. For tracking plans and UTMs, see analytics. For attribution models, see attribution. For campaigns and bidding, see ads. For CRM lead-stage design, see revops.
Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, or Google conversion tracking. Read-only; use ads-optimize to change campaigns.
When the user wants to earn backlinks or third-party mentions that lift rankings and AI citations. Also use when the user mentions 'link building,' 'linkbuilding,' 'backlinks,' 'get more backlinks,' 'link prospecting,' 'link gap,' 'competitor backlinks,' 'unlinked mentions,' 'link reclamation,' 'broken link building,' 'resource pages,' 'guest posting,' 'get into best-of lists,' 'listicle outreach,' 'domain rating,' 'referring domains,' 'anchor text,' or 'is this link vendor safe.' Use this whenever rankings stall on authority or someone wants off-site mentions that AI engines cite. Never recommend buying links that pass ranking credit: paid or exchanged placements get rel=sponsored or nofollow. For press coverage and journalist requests, see public-relations. For directories, see directory-submissions. For reviews, see referrals. For Reddit and communities, see community-marketing. For on-site AI citation work, see ai-seo.
Aggressively rewrite Chinese or English prose to remove AI-generated patterns. Use for de-AI polishing, natural-language rewrites, robotic or formulaic writing, and publication cleanup. Always run the bundled deterministic Markdown analyzer first, remove every editable exclamation mark, dash, and formulaic binary contrast, inspect every other reported location, then read the full article for semantic patterns the rules cannot enumerate.
Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.
Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms. Use for creative audit, ad creative, creative fatigue, creative diversity, ad copy review, video review, image review, or production priorities.
Audit TikTok Ads measurement, Pixel, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Use for TikTok Ads, TikTok Pixel, Smart+, TikTok Shop Ads, GMV Max, or Spark Ads. Read-only; use ads-server-side-tracking for server-side events and ads-optimize to change campaigns.
Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid-media diagnostics, partial audits after authentication or worker failure, missing-platform weighting, beta-feature eligibility and scoring, spend audits, tracking audits, or prioritized opportunities and risks.
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning
Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, ROAS target, or investment tradeoffs. Use ads-math for calculations and forecasts.
Evaluate who pre-launch or low-traffic content will attract, whether the opening can hold their attention, and its traffic and commercial value. For assessing overall content performance; not for interpreting distribution mechanisms or line-editing a full piece.
Publish previews to a public URL, open-source projects to community GitHub, and list services (free or paid) on the Service Marketplace. Use when the user wants to share, publish, list, open-source, or monetize what they built (e.g. make this dashboard public, share my project, push to GitHub, 上架到服务市场, 上架付费服务, 提交审核).
Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.
Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media.
Audit YouTube Ads campaign setup, video inventory, Shorts, in-stream, CTV, creative, audiences, brand safety, bidding, and measurement. Use for YouTube Ads, video ads, pre-roll, bumper ads, skippable in-stream, Shorts ads, VAC migration, or CTV. Read-only; use ads-google for Google-managed campaign types and ads-optimize to change campaigns.
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities
Generate paid-ad image assets from a validated creative brief and brand profile using an explicitly configured image provider. Triggers on: generate ads, generate ad images, create ad creatives, create ad images, make ad images, generate visuals, make campaign visuals, generate images from campaign brief.
Content experimentation and A/B testing guidance covering experiment design, hypotheses, metrics, sample size, statistical foundations, CMS-managed variants, and common analysis pitfalls. Use this skill when planning experiments, setting up variants, choosing success metrics, interpreting statistical results, or building experimentation workflows in a CMS or frontend stack
Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual identity, style guide, website brand analysis.
Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience Network, or Google Ads import. Read-only; use ads-optimize to change campaigns.
Extract structured company lists with Firecrawl from any page or site listing companies: accelerator batches, VC portfolios, member and sponsor lists, marketplaces and app directories, YC, Crunchbase, Product Hunt or G2. Use when the user wants those companies as a CSV, JSON, CRM-ready list or research table, even without an explicit request to scrape
Generate rights-cleared paid-ad product photography variants from an authorized source image and validated brand profile. Triggers on: product photo, product photography, virtual photoshoot, photoshoot, enhance product image, studio shot, lifestyle shot, lifestyle product image, floating product image, ingredient shot.
Salesforce Data Cloud Act phase. Use this skill when the user manages activations, activation targets, data actions, or downstream delivery of Data Cloud audiences and data. TRIGGER when: user manages activations, activation targets, data actions, or downstream delivery of Data Cloud audiences and data. DO NOT TRIGGER when: the task is segment creation (use data360-segment), data retrieval/search work (use data360-query), or STDM/session tracing (use agentforce-observe).
Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.
Salesforce Data Cloud Segment phase. Use this skill when the user creates or publishes segments, manages calculated insights, or troubleshoots audience SQL in Data Cloud. TRIGGER when: user creates or publishes segments, manages calculated insights, inspects segment counts or membership, or troubleshoots audience SQL in Data Cloud. DO NOT TRIGGER when: the task is DMO/mapping/identity-resolution work (use data360-harmonize), activation work (use data360-activate), query/search-index work (use data360-query), or Standard Data Model (STDM)/session tracing (use agentforce-observe)
Find and qualify new prospects with Firecrawl Alexandria people and company data: people by role, seniority, company, industry, size, location or technology; target accounts that match criteria; or the right contacts at companies. Return a ranked, sourced table or CSV. Also extract lead lists from a database or directory the user names, and refresh a prospect list with only new matches. Use when the user wants a lead list, prospects, target accounts or the people to reach out to at companies that fit criteria. Not for enriching people or companies the user already supplied (use firecrawl-lead-research)
Research markets and companies with Firecrawl using current, cited figures: market size, growth, trends, financials and earnings. Use when the user asks for market research, an industry overview or a comparison of companies by the numbers, since these figures change faster than training data
Enrich and research the people and companies the user names or supplies with Firecrawl Alexandria data: a person's background, a professional profile URL to look up, whether someone still holds a role, missing columns in a table or CSV of people or companies, firmographics for company domains (industry, headcount, funding, location), and pre-call or meeting briefs. Use whenever the request is about specific named people or companies, even without the word enrich, since roles, headcount and funding change faster than training data. Not for finding new prospects (use firecrawl-lead-gen) or a company's published press, sales or support contacts (use firecrawl-business-contacts)
AI product photography with studio lighting, lifestyle shots, and packshot conventions. Covers angles, backgrounds, shadow types, hero shots, and e-commerce image requirements. Use for: product photos, e-commerce images, Amazon listings, packshots, lifestyle photography. Triggers: product photography, product photo, packshot, e-commerce photography, product shot, product image, studio photography, lifestyle product, amazon product photo, product listing image, hero shot, product mockup, commercial photography
Create App Store and Google Play screenshots to exact platform specifications. Covers iOS/Android dimensions, gallery ordering, device mockups, and preview videos. Use for: app store optimization, ASO, app screenshots, app preview, Play Store listings. Triggers: app store screenshots, ASO, app store optimization, Play Store screenshots, app preview, app listing, iOS screenshots, Android screenshots, app store images, app mockup, device mockup, app gallery, store listing
Create video ads to exact platform specifications for TikTok, Instagram, YouTube, Facebook, and LinkedIn. Covers dimensions, duration limits, the AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, TikTok ad, Instagram ad, YouTube ad, Facebook ad, LinkedIn ad, video creative, ad specs, paid media, video marketing, ad production, Reels ad, Stories ad, pre-roll, bumper ad
YouTube thumbnail design with specific dimensions, contrast rules, and mobile preview optimization. Covers safe zones, text placement, face expression psychology, and A/B testing. Use for: YouTube thumbnails, video cover images, click-through optimization. Triggers: youtube thumbnail, thumbnail design, video thumbnail, click through rate, ctr optimization, youtube cover, video cover image, thumbnail maker, thumbnail tips, youtube design, video preview image
Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning
Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, CTA button, hero image, landing page layout, SaaS landing page, product page design, conversion rate, landing page best practices
Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt launch, launch strategy, product launch, startup launch, product hunt tips, product hunt gallery, ph optimization, launch day, product hunt maker
Use when the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions “keyword research,” “find keywords,” “search volume,” “keyword difficulty,” “keyword ideas,” or “what keywords should I target.” For implementing keywords in metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.
Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or manage social media content programmatically. Requires SOCIALCLAW_API_KEY.
Use when the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.
Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER
Inspect a website's titles, meta descriptions, headings, canonicals, structured data and internal links for on-page and technical SEO issues. Use for SEO audits, page-source checks, broken-link reviews or comparing pages for target keywords, even without an explicit request to scrape. Return source-backed findings and prioritized fixes. Excludes generic SEO explanations, standalone copywriting and functional website testing
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.
Design and evaluate paid-ad experiments with hypotheses, randomization units, sample-size and duration assumptions, guardrails, platform experiment tools, analysis, and decision rules. Use for A/B test, split test, experiment design, hypothesis, statistical significance, sample size, test duration, or experiment readout.
Run focused Firecrawl workflows for research, documentation lookup, SEO audits, QA, lead discovery and enrichment, business contacts, current jobs, fantasy decisions, brand assets, knowledge bases and website design systems. Use when the user wants a sourced answer or deliverable from a workflow rather than raw extraction or product-code integration
This skill applies brand guidelines to content creation. It should be used when the user asks to "write an email", "draft a proposal", "create a pitch deck", "write a LinkedIn post", "draft a presentation", "write a Slack message", "draft sales content", or any content creation request where brand voice should be applied. Also triggers on "on-brand", "brand voice", "enforce voice", "apply brand guidelines", "brand-aligned content", "write in our voice", "use our brand tone", "make this sound like us", "rewrite this in our tone", or "this doesn't sound on-brand". Not for generating guidelines from scratch (use guideline-generation) or discovering brand materials (use discover-brand).
When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.
Build an interactive account org chart, leadership map, buying committee, or manager/report neighborhood around a person. Use for decision makers, reporting-line candidates, stakeholder mapping, and warm intro paths. Skip standalone email lookup and unrelated cross-company prospecting.
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From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.