Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
The packaging workshop—the final step in the writing suite. Handles presentation after content is finalized: title polishing, opening hooks, layout optimization, punctuation cleanup (integrates with zan-punct-fix), image suggestions, and platform adaptation. Does not change the body text. Its six modules can be triggered independently. Triggers: “polish the title,” “this title isn’t good enough,” “how should I write the opening,” “check the layout,” “the paragraphs are too dense,” “check punctuation,” “review the images,” “which platform suits this article,” “I’m ready to publish—review the packaging,” “check the presentation,” “the content is fine but it’s tiring to read,” “pre-publish check.” EN: “polish the title,” “fix the opening hook,” “check layout,” “fix punctuation,” “review images,” “platform formatting,” “pre-publish checklist”. Not for: rewriting the body text (→ plainspoken-writing / editor-revisor); content quality diagnosis (→ chinese-write-checker); voice calibration (→ voice-dissolver).
Audit, diagnose, and safely operate connected X Ads (Twitter Ads) accounts through the NotFair MCP. Use for X Ads performance, campaign or line-item analysis, spend, conversions, targeting, promoted posts, audiences, budgets, bids, creative, campaign setup, or approved X Ads changes.
Decide what a papercut reel should be. Picks the topic, one familiar format, the audience level, the comment-keyword funnel and caption, studies competitor reels, and runs the post-publish autopsy. Use before any hook or script, or when reviewing how a posted reel did
Monetizes browser games with Play.fun by guiding game registration, rewards and leaderboard setup, SDK integration, and deployment. Use when the user says "monetize my game", "add Play.fun", "add token rewards", "add a leaderboard", "register my game", "deploy so players earn rewards", or "launch a Playcoin". Do NOT use for generic game design, unrelated Solana questions, or non-game web apps.
Help Portaly creators install Google Analytics 4 (GA4) on their websites, set up Portaly event tracking, and connect their GA4 account to Portaly for viewing analytics dashboards. Trigger when the user mentions Google Analytics, GA4, tracking, analytics, website traffic, event tracking, or wants to connect analytics to Portaly.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.
Hostinger Reach (Email Marketing) API for contact management, segmentation, contact groups, and profile management. Use when creating or listing contacts, managing contact segments or groups, filtering contacts by subscription status, or working with email marketing profiles.
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
AI sales coach composite. Analyzes all available sales data — email campaigns, call recordings/transcripts, reply patterns, pipeline outcomes — to identify what the user does well, where they struggle, and how to improve. Finds patterns in top-performing emails, winning call techniques, successful objection handles, and deal progression. Produces personalized coaching recommendations based on their specific product, market, and selling style. Tool-agnostic.
Design and optimize a sales funnel for a solopreneur business. Use when mapping how customers move from first awareness to paying customer, identifying where leads drop off, building or improving any stage of the funnel (awareness, consideration, decision, retention), or optimizing conversion rates. Covers funnel architecture, stage-by-stage tactics, conversion benchmarks, solopreneur-specific funnel models (self-serve vs. high-touch), and funnel analytics. Trigger on "sales funnel", "design my funnel", "optimize my funnel", "conversion funnel", "why aren't people buying", "lead to customer", "funnel stages", "improve conversions".
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
Use when writing any short-form video script, hook, opening line, or scroll-stopping content (TikTok, Reels, Shorts) for any niche or business — when the first 2 seconds must grab attention. Also the shared psychology core (six storytelling levers) that the other storytelling-suite skills reference
Reverse-engineer a company's sales and marketing tech stack from public signals. Detects CRMs, cold email tools, people databases, ad pixels, email delivery services, and outbound sending domains via DNS records, website source inspection, Apify technology profiling, blacklist checks, and public spam complaint searches. Works on single companies or batches. Outputs a structured markdown report per company.
Manage a Nexor customer's WhatsApp end to end through Nexor MCP tools: connect a number (hosted setup link), check account health and risk (quality rating, messaging limits, sending status), create/review/submit and organize message templates, run cadence template pools, set the business display name and photo, tune inbound response timing, assign a number to an agent, and send messages. Use whenever a customer wants to connect WhatsApp, is asked about WhatsApp risk/quality/limits, wants to create or fix a template, or wants to change anything about how their WhatsApp behaves. Everything is done through Nexor — the customer never touches Meta or the provider directly.
Convert YouTube videos to SEO-optimized blog posts. Extract the video title, description, and content, then generate a search-engine-friendly blog post with an embedded video, cover images, optimized metadata, structured Markdown sections, clean resource blocks, and up to 8 source-grounded keywords. Automatically generates English filenames and saves to the configured Hexo blog posts directory. Includes tag management rules to maintain a clean, consistent tag taxonomy.
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
Research supported advertising promises from a specific buyer's context, current product facts, customer language and observed ads. Turn them into static, video or copy ideas; match video ideas to actual recipes and save a product-scoped angle bank for write-video-ad-script. Product-led discovery can use verified facts without reviews. Reference persistence and reach are observations, not proof of performance.
AITuber API skill for AI video creation. Generate videos with AI narration, visuals, and captions for YouTube Shorts, TikTok, Instagram Reels, and long-form content. Supports AI-generated images, video clips, stock footage, and viral templates like skeleton and character styles. Handles the full pipeline: pick a voice, generate a video, poll for completion, export to MP4 and download, or publish to connected YouTube, TikTok, Instagram, Facebook, Threads, and X channels. TRIGGER when the user wants to: create an AI video, generate a video from a script or idea, list or browse AI voices, export a video to MP4, download a rendered video, list connected channels, publish or schedule a video to social media, check their AITuber subscription or credit balance, or automate video creation. DO NOT TRIGGER for: editing existing video files, uploading user-provided video footage, live streaming, video transcription or captioning of external files, image generation without video context, or anything unrelated to the AITuber platform.
Prepare mobile apps, desktop software, games, and utilities for distribution through App Store, Google Play, Steam, Microsoft Store, web, or direct download. Use when planning launch readiness, store metadata, screenshots, privacy disclosures, payments, subscriptions, store review, OS integration, updates, or release operations.
Content planning engine: Give it a business goal to produce a full content plan; a person reviews only one seed sheet, and the rest is derived mechanically. Covers FB, IG, short videos (TikTok / Reels), and 小红书, for Malaysian Chinese small-business owners. Five entry points: plan a content run ("帮我规划这个月的内容", "这一档要发几支", "我该发什么内容", "plan my content"); diagnose without planning first ("我的内容为什么没人看"); collect customers' exact words in the materials library ("我捞到几条客人的话", "客人讲了一句"); log results ("记一下成绩", "这篇的数据"); review ("复盘一下", "这几周跑得怎样"). Not for: writing a single post (that does not need the whole pipeline; just write it); paid-ad creative testing (this engine handles only organic content, with entirely different allocation logic); brand strategy itself (the engine consumes brand strategy outputs, not produces brand strategy).
Builds trade area and catchment analysis workflows in CARTO. Triggers when the user mentions trade area, catchment area, isochrone, site selection, where to open, best location, billboard, OOH, audience targeting, drive time, walk time, coverage area, commercial hotspot, site scoring, location ranking, or wants to generate isochrones, score candidate locations, or identify the best sites for retail, advertising, or services.
Chinese content quality acceptance tool, the main entry point (gateway) of the writing series. Performs a comprehensive checkup (16 items) on a Chinese draft from four perspectives — editor, reader, author, platform — and outputs a score + issue list + routing recommendations. It does not revise; it only accepts and routes. Triggers: review my Chinese article, check this article quality, Chinese writing diagnosis, proofread this piece, is this article good enough. Not for: direct rewriting (→ humanize-ai / editor-revisor), only changing title/layout/punctuation (→ packaging-workshop), can't find your own voice (→ voice-dissolver).
Generate cold emails for B2B personas. Use when asked to write cold outreach, sales emails, or prospect messaging. Supports 19 persona archetypes (Founder-CEO, CTO, VP Engineering, CIO, CPO, Product Directors, VP CX, Head of Support, Support Ops, DevRel, Head of Docs, Technical Writer, Head of Community, VP Growth, Head of AI, etc.). Can generate first-touch and follow-up emails. When a LinkedIn profile URL is provided, uses Crustdata MCP to enrich prospect data (name, title, company, career history, recent posts) for deep personalization.
Use when analyzing competitor brands to find visual or positioning white space before making identity decisions, such as auditing competitor colors, typography, logos, imagery, and voice, or building a perceptual map. Keywords - competitive audit, competitor analysis, visual landscape, differentiation, white space, perceptual mapping, zig when others zag.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
Produce a structured competitive analysis for any product or market. Use when asked for a competitor analysis, competitive teardown, market comparison, SWOT, or positioning map. Generates a structured teardown with positioning map, feature comparison, messaging gaps, and strategic recommendations. For a full landscape doc with feature matrix and win/loss analysis use competitive-analysis instead.
Master the AI tools that generate unlimited content at scale. From stunning images to professional videos, voiceovers to compelling copy - create content that used to require entire teams. Use when "need images, create video, generate content, voiceover, marketing visuals, social media content, ad creative, content, images, video, audio, writing, marketing, creative" mentioned.
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.
Write or fix ad copy using the classic copywriting formulas (PAS, AIDA, Before-After-Bridge, 4Ps, SCQA, Star-Story-Solution and friends), choosing the right formula for the placement. Use to draft primary text or to diagnose copy that reads fine but does not convert.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for", "improve this copy", "rewrite this page", "marketing copy", "headline help", or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
Douyin content creation and operations assistant. Douyin operations, Douyin follower growth, short video creation, Douyin titles, Douyin tags, Douyin SEO, Douyin account operations, Douyin data analysis, Douyin topic selection, Douyin scripts, Douyin copywriting, Douyin comment section operations, Douyin persona positioning, Douyin posting times, DOU+ campaigns, Douyin traffic, short video operations, video ideas, livestream scripts, hashtag strategy, duet and remake ideas, Douyin monetization, product promotion Xingtu, Douyin con.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.
