Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Audit websites for SEO, technical, content, and security issues using squirrelscan CLI. Returns LLM-optimized reports with health scores, broken links, meta tag analysis, and actionable recommendations. Use when analyzing websites, debugging SEO issues, or checking site health.
Calculate and analyze Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) to evaluate unit economics and marketing efficiency. Use this skill when the user needs to assess whether their customer acquisition is profitable, optimize marketing spend allocation, or evaluate business model viability — even if they say 'are we spending too much on ads', 'what's each customer worth', or 'is our growth sustainable'.
In-depth technical blog writing. Not a content generator, but a tool for expressing opinions. Forces forming a judgment → Chinese and English versions → mermaid/architecture diagrams first → SEO + FAQ + distribution. Trigger words: 写博客, 写文章, blog, 介绍新工具, 参考这个链接写, 整理资料成文. Use this skill when the user needs to: (1) write a technical blog (2) organize materials/write an in-depth piece referencing a URL (3) introduce a new tool/technology (4) produce a technical article with architecture/flow diagrams
Guide for posting content to the Bluesky social network using the bsky terminal app. This skill should be used proactively when working in public repositories and there is interesting, shareable content (new features, insights, achievements, or announcements worth sharing with the community). Use it when asked to post to Bluesky, or when content seems worth sharing publicly.
When the user wants to edit, review, or improve existing marketing copy. Use when the user says anything like "edit this copy," "review my copy," "copy feedback," "proofread," "polish this," "make this better," "tighten this up," "this reads awkwardly," "clean up this text," "too wordy," "sharpen the messaging," "this doesn't sound like me," "something's off with this," "make this punchier," "this is boring," or "can you fix this copy." Handles everything from quick polish on a sentence to deep restructuring of a full page. World Code integrated — edits against your voice rules and World Code consistency. For writing new copy from scratch, see boring-copywriting.
When the user wants to write, rewrite, or improve any kind of marketing copy. This includes page copy (homepage, landing page, sales page, pricing, feature, about), short-form copy (bios, taglines, value propositions, one-liners, elevator pitches), ad copy (social ads, search ads, display ads), and microcopy (CTAs, button text, form labels, notification text). Use when the user says anything like "write copy for," "improve this copy," "rewrite this," "headline help," "CTA copy," "value proposition," "tagline," "bio," "ad copy," "hero section," "above the fold," "this copy is weak," "make this more compelling," "help me describe my product," "write my bio," "social media bio," or "about me." World Code integrated — uses your voice, climax, method, and crossing to write copy that's unmistakably yours. For email copy, see boring-email-sequence. For popup copy, see boring-popup-cro. For line-by-line editing of existing copy, see boring-copy-editing.
Pull recent YouTube transcripts from pre-selected channels and generate topic ideas from them. Use when someone says "mine YouTube", "find video ideas", "what are creators talking about", "YouTube research", "transcript ideas", "content mining", "what should I talk about", "topic ideas from YouTube", or wants to turn other creators' videos into their own content angles. World Code integrated — ideas map to your Bridge when available.
Build a complete brand identity for a solopreneur business from scratch or refresh an existing one. Covers brand personality, voice and tone, visual identity system (colors, typography, logo direction, imagery style), tagline crafting, and a brand guidelines document. Use when creating a new brand, rebranding, or needing to make brand decisions consistent. Trigger on "create my brand", "brand identity", "brand guidelines", "define my brand voice", "brand personality", "what should my brand look like", "brand strategy", "rebrand", "brand tone".
Guides business model research—Business Model Canvas and Lean Canvas, value proposition and customer segments, revenue and pricing models, unit economics (CAC, LTV, payback), market sizing (TAM/SAM/SOM), competitive business-model benchmarking, and evidence-backed synthesis for startups and product strategy. Use when researching how a company or idea makes money, comparing competitor monetization, sizing a market, stress-testing unit economics, drafting a canvas for a pitch, or documenting monetization hypotheses—for shipping pricing/packaging PRDs and paywalls use product-management-monetization—not for delivery BRDs (business-analyst), steerCo consulting engagements (business-consultant), GAAP revenue recognition (senior-revenue-accountant), internal BI SQL (bi-analyst), or technical architecture (senior-system-architecture).
Viral video replication on short-video platforms. Supports referencing the structure of popular videos to generate videos in a similar style. Use this skill when the user mentions "viral replication" or expresses an equivalent intent to reference the style of a popular video and create content in a similar style.
Automatically creates user-facing changelogs from git commits by analyzing commit history, categorizing changes, and transforming technical commits into clear, customer-friendly release notes. Turns hours of manual changelog writing into minutes of automated generation.
Produce a structured churn analysis that separates avoidable from unavoidable churn. Use when investigating why customers are leaving, identifying at-risk segments, calculating net revenue retention, or building a retention intervention plan. Produces a churn report with rate calculations, categorised reasons by avoidability, segment breakdown, timing analysis, early warning signals, and prioritised interventions ranked by estimated impact.
Scores every active client account green / yellow / red on 6 health criteria and outputs a health table + action plan for the reds. Built for B2B service companies (agencies, outsourcing, consulting) where losing one account hurts. Use when the user says: "оцінка здоров'я клієнтів", "client health check", "health scoring", "хто з клієнтів у зоні ризику", "churn risk review", "проскор акаунти", or pastes a list of active clients and asks which ones are at risk. NOT for scoring new leads (use lead scoring) and NOT for upsell mapping (use upsell-mapper).
Create short vertical videos (TikTok / Reels / Shorts / 抖音 / 快手 / 小红书) from a topic, a product link/image, or a script you already wrote. ClipForge runs the full pipeline — script → footage → voiceover → subtitles → BGM → compose — with a free, no-API-key path (free stock + Edge TTS + local FFmpeg). Use when the user wants to turn an idea, product, or written narration into a finished short video. Pipeline-correctness rules are hard; everything creative is your call.
Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
Deprecated redirect skill that routes legacy 'content creator' requests to the correct specialist. Use when a user invokes 'content creator', asks to write a blog post, article, guide, or brand voice analysis (routes to content-production), or asks to plan content, build a topic cluster, or create a content calendar (routes to content-strategy). Does not handle requests directly — identifies user intent and redirects to content-production for writing/SEO/brand-voice tasks or content-strategy for planning tasks.
Comprehensive content marketing toolkit for discovering viral content opportunities, social listening, knowledge gap analysis, and content demand assessment across platforms. Use when researching trending topics in a niche, finding what's going viral, assessing content knowledge gaps, planning content calendars, or identifying high-demand content opportunities. Integrates with perplexity-search for real-time trend data and research-lookup for deep analysis.
Review SaaS and enterprise contract lifecycle, renewals, auto-renewal windows, true-ups, co-terming, amendments, cancellations, expansion, procurement, legal, billing, entitlements, and customer-success handoffs. Use when agents need to design or audit renewal workflows that protect revenue without trapping customers.
Write persuasive copy for landing pages, emails, ads, sales pages, and marketing materials. Use when you need to write headlines, CTAs, product descriptions, ad copy, email sequences, or any text meant to drive action. Covers copywriting formulas (AIDA, PAS, FAB), headline writing, emotional triggers, objection handling in copy, and A/B testing. Trigger on "write copy", "copywriting", "landing page copy", "headline", "write a sales page", "ad copy", "email copy", "persuasive writing", "how to write [marketing text]".
Use this skill to create and publish changelog announcements for new features, improvements, or bug fixes. This skill handles the complete workflow - creating detailed changelog documentation pages, adding sidebar announcement cards, and ensuring everything follows project standards. Use when the user mentions adding changelog entries, documenting new features, creating release notes, or announcing product updates.
Start your day with a prioritized sales briefing. Works standalone when you tell me your meetings and priorities, supercharged when you connect your calendar, CRM, and email. Trigger with "morning briefing", "daily brief", "what's on my plate today", "prep my day", or "start my day".
Implementation guide for ePrivacy Directive compliant double opt-in email consent. Covers confirmation email workflow design, token expiration handling, record-keeping requirements, suppression list management, and integration with CAN-SPAM Act and CASL requirements for multi-jurisdiction compliance.
Use when someone wants landing page ideas, concepts, or angles for a store: "give me landing page concepts", "LP ideas", "landing page angles", a campaign or ad landing page, pages for a new audience/segment, a seasonal/event/promo page, or a geo/local page. Also use when a chosen concept gets picked and needs building out into an actual page (section-by-section blueprint), or when auditing an existing landing page against best practice. The core insight: one product becomes dozens of pages by varying the ANGLE, not the product. Not for full-site information architecture, product detail pages, collection pages, or blog/SEO content (a landing page has ONE goal, no site chrome). Use an SEO/content skill. Not for the ad or email creative itself, though message match with the page matters
Create and optimize email marketing campaigns including sequences, newsletters, drip campaigns. Design subject line strategies, develop segmentation approaches, implement A/B testing, and establish analytics tracking for email performance.
Generate professional email templates for various business scenarios including sales outreach, customer support, internal communications, follow-ups, and apologies. Creates personalized, tone-appropriate templates with subject lines and formatting. Use when users need to write business emails, cold outreach, or professional communications.
Launch a GrowthBook A/B test end-to-end via the REST API — create the experiment, prep the feature flag, wire the experiment-ref rule, and start the experiment. Use when the user says "launch this experiment", "create the experiment", "wire up the A/B test", "kick off the test", "set up X as an experiment in GrowthBook", "start the experiment for flag Y", or "I already have a flag and want to run an experiment on it". Works for both experiment-first (creates the flag) and flag-first (detects the existing flag via the reuse path and wires the experiment to it). For designing the spec first, use experiment-design. For stopping a running experiment, use experiment-stop. For interpreting results, use experiment-analyze.
Stop a running GrowthBook experiment via the REST API, optionally declaring a winning variation and rolling it out to 100% of eligible traffic. Use when the user says "stop this experiment", "end the A/B test", "declare a winner for X", "ship the winning variation", "roll back the test", or "we're done with this experiment". For interpreting results before deciding, use experiment-analyze first.
Use when the user wants verbatim customer or prospect quotes, voice-of-customer evidence, theme validation, objection evidence, product-friction examples, or support for a product area, use case, or sales narrative. Retrieve from transcripts, call notes, supplied transcript-like recordings or exports, and other grounded call material using explicit speaker-confidence and provenance rules.
Find new B2B leads in Germany for InboxMate outreach. Validates each lead against legal requirements (UWG), checks email is publicly visible, documents justification, and adds to CRM. Germany only — Austrian law (TKG) is stricter. Parameters: number of leads, optionally a track ('inbox' for email-automation leads only, 'chatbot' for chatbot leads only; default mixed).
Fetches Google Trends data including daily trending topics, real-time trends, interest by region, related topics, related queries, and autocomplete suggestions. Use when the user asks about trending searches, search popularity, keyword trends, or Google Trends data.
Standalone GTM audit of a B2B service company on 23 weighted criteria in 4 blocks (Team 20% · Processes 30% · Data 25% · Interfaces 25%), maturity scale 0-4, band Critical/Weak/Working/System, coverage %, top-3 gaps and a first-30-days shortlist. Use when the user says GTM-аудит, зроби аудит, audit our go-to-market, де рветься воронка, оціни нашу систему продажів, or at the start of an engagement before any list, campaign or content work. Runs from whatever evidence exists (site, LinkedIn, CRM export, call notes, pasted answers) and never invents a score. Not a website UX audit and not a reply audit.
Validate a business idea before investing time or money. Use whenever a solopreneur has a raw idea and needs a structured process to stress-test it against reality — covering problem definition, demand evidence, competitive context, customer discovery, riskiest-assumption testing, and a scored go/no-go decision. Trigger on phrases like "validate my idea", "is this worth building", "should I pursue this", "test my business idea", "does this idea have legs".
Create and update Pitch Decks, One-pagers, Investor Memos, Accelerator Applications, Financial Models and fundraising materials. Use this when the user needs investor-facing documents, projections, Use-of-funds tables, milestone plans, or internal consistency across multiple fundraising assets.
Draft cold emails, warm intro blurbs, follow-ups, update emails, and investor communications for fundraising. Use when the user wants outreach to angels, VCs, strategic investors, or accelerators and needs concise, personalized, investor-facing messaging.
Place a real product into a believable lifestyle or in-use scene (kitchen, bathroom, desk, outdoor, gym, bedroom, festive) for listing images, ads and social posts while keeping the product identical. Use for lifestyle scenes, lifestyle images, in-use photos, context shots.
Create high-performing LinkedIn content with algorithm-optimized hooks and posting strategy. Use when building a personal brand on LinkedIn, planning LinkedIn content, or writing posts that drive engagement. Includes format templates for text posts, carousels, short videos, polls, and content pillar strategy. Covers 2026 algorithm signals (saves, DM shares), link placement, daily engagement habits, and profile optimization.
Detect warm outbound timing by surfacing recent job-changers, promotions, and new-in-role decision-makers at target accounts, enriched via Apollo/Clay MCP and deduped against HubSpot. Gates every prospect through Golden Rules + qualify_lead + suppression before listing. Use when: "who recently moved into [role]", "find new-in-role champions at [accounts]", "warm leads from job changes", "recent job changers at [accounts]", "new VP of IT hires in higher ed", "who just got promoted at [company]". For point contact lookups use contact-hunter-skill instead; for funding/hiring signals use intent-signal-aggregator-skill.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.