Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Conversion Rate Optimization auditing for landing pages, signup flows, checkout funnels, forms, and CTAs. Identifies friction points, runs heuristic evaluations, produces prioritized recommendations using ICE/PIE frameworks. Use when the user asks about conversion optimization, funnel analysis, landing page audits, form optimization, CTA testing, or checkout improvement.
Adapts one base product demo into several vertical-specific variants (healthcare, finance, retail, or whatever segments the deal calls for) by analyzing the base demo's structure, working out how each vertical's real pain points map onto existing moments, then rewriting narration and on-screen text so the why-this-matters framing genuinely shifts per audience, not just the terminology. Each vertical is built on its own duplicated copy so the base demo stays intact. Use when the user says "make versions of this demo for healthcare, finance, and retail", "adapt this demo for different industries", "create vertical-specific variants of our demo", or "reframe this recording for three industries".
Condenses one full product demo into a single, continuous, social-ready teaser hitting a specific target runtime (default 60 seconds). This is compression, not selection: the whole demo's narrative arc (setup, each capability, the payoff) gets tightened into one coherent story, cutting dead air and repetition aggressively while preserving flow from beat to beat, rather than lifting out several separate highlight moments. Use when the user says "cut this demo down to 60 seconds", "make a short teaser from this full demo", "condense this into a social-ready clip", "give me a 30-second version of this demo", or "shrink this walkthrough into one tight clip for social".
When the user wants to publish on Dev.to, Hashnode, or other developer blogging platforms. Trigger phrases include "Dev.to," "Hashnode," "developer blog," "cross-posting," "technical blogging," "canonical URL," or "developer content platform."
Turn release notes or a changelog entry into a tiered feature announcement video - a 60-90s big-launch cut with an animated hook, demo, and CTA, or a 20-30s quick-hit for minor releases - built around real demo footage of the feature. Use when the user says "make a feature announcement video", "we're shipping X, make a release video", "turn these release notes into a video", "changelog video", or "launch video for this new feature".
Full, multi-section marketing and conversion pages: section order (hero, social proof, features, how it works, testimonials, pricing, FAQ, final CTA, footer), CTA strategy, and page-level performance. Use when the user asks to "build a landing page", "create a homepage", "design a marketing page", "make a product page", "build a SaaS landing page", "create a signup page", or any marketing/conversion-focused web page. For only the above-the-fold block use hero-section; for individual cards use card-design; for app screens and general components use ui-design.
Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, CTA button, hero image, landing page layout, SaaS landing page, product page design, conversion rate, landing page best practices
Comprehensive LinkedIn personal branding analysis, profile optimization, and visibility improvement skill using Claude for Chrome browser tools. Use when users request LinkedIn profile analysis, personal branding audit, profile optimization recommendations, LinkedIn visibility improvement, headline optimization, About section review, content strategy guidance, engagement analysis, or Social Selling Index improvement. Works with Claude for Chrome to analyze profile photos, banners, headlines, About sections, experience, skills, recommendations, featured content, activity/posts, and network engagement directly from the user's browser.
When the user wants to audit, review, or diagnose a business's local search presence. Also use when the user mentions "local SEO audit," "why am I not showing up on Google Maps," "local search issues," "local ranking problems," "GBP audit," or "local presence check." For geogrid-specific analysis, see geogrid-analysis. For GBP-only optimization, see gbp-optimization.
Write, edit, and review Point marketing copy in the homeowner-first brand voice used on point.com, HEI, and HELOC pages. Use for landing pages, product explanations, ads, emails, FAQs, CTAs, SEO copy, lifecycle messages, and copy critiques for Point home equity products.
Every Customer.io action a marketer or ops engineer takes — campaigns, broadcasts, segments, deliveries, exports, suppressions, Reverse-ETL — wrapped in named verbs, backed by a local SQLite cache, and served through a bundled MCP server. Trigger phrases: `use customer-io`, `run customer-io`, `trigger a customer.io broadcast`, `send a customer.io transactional message`, `export a customer.io segment`, `check customer.io delivery health`, `audit customer.io suppressions`, `what fraction of segment X opened journey Y in customer.io`.
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans.
When the user wants to define or update their sales context, ICP, value proposition, or sales motion. Also use when the user says 'set up sales context,' 'define my ICP,' 'describe my sales motion,' 'set up my playbook,' 'configure sales,' 'define my target market,' 'who should I sell to,' 'set up my sales foundation.' For deep buyer research, see buyer-persona. For competitive positioning, see competitive-intel. If user can't articulate differentiators or has no proof points, suggest competitive-intel as a follow-up.
End-to-end AI video production skill for agentic frameworks. Use when the user asks to make, edit, repurpose, caption, soundtrack, or export videos using HeyGen avatars, Seedance or ByteDance b-roll, OpenAI image generation and editing, AI UGC ads, Remotion, HyperFrames, screen recordings, FFmpeg, captions, ElevenLabs music, Suno, or social-video variants.
Use when a medical AI paper should be found and cited by AI search engines and RAG tools. Optimizes the title, abstract, summary box (Key Points, Research in Context), keywords, preprint, GitHub README/CITATION.cff and Hugging Face card, returning a visible pass/fail checklist.
Replace a video's cold open with a 5-second hook that states the payoff or problem up front, before the walkthrough starts. Use when the user says "add a hook", "the opening is boring", "it takes too long to get to the point", "give it a stronger start", "lead with the payoff", or shares a video that opens straight into a UI with no reason to keep watching.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.
Build a compliant Amazon review-generation strategy that grows review count and rating without breaking policy. Covers the Request a Review button, the Amazon Vine program (including a deep-dive on gating criteria, unit-count math, expected feedback quality, and when Vine is worth it vs not), product inserts, follow-up timing, and what is strictly prohibited. Use when a user asks how to get more reviews, increase review count, improve rating, the Request a Review button, Vine, product insert cards, review follow-up, the Vine program, Vine reviews, enrolling in Vine, getting first reviews on a new product, or whether Vine is worth it. Trigger phrases: "get more reviews", "review strategy", "increase reviews", "request a review", "Vine", "insert card", "improve my rating", "Vine program", "Vine reviews", "first reviews", "enroll in Vine", "is Vine worth it". Works with zero tools.
Track brand and domain VISIBILITY across AI search engines over a whole query set — Generative Engine Optimization monitoring, not a one-page audit — sweeping each query through Google AI Overviews, Perplexity, and authenticated ChatGPT Search via the `browse` CLI (camoufox for Google), recording each citation into a cross-engine visibility matrix with rates, average position, and competing domains. Reports point-in-time truth: ambiguous citations flagged uncertain, nothing fabricated. Use to monitor a brand's AI-answer presence across engines and queries.
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.
Unified multi-platform paid media audit with parallel execution. Spawns scored audits for Google Ads, Meta Ads, and Microsoft Ads simultaneously, merges results into a budget-weighted aggregate health score (A-F), adds cross-platform analysis (budget allocation, tracking consistency, creative alignment, attribution overlap), and produces a prioritized action plan. Optionally generates a client-ready deck via pro-deck-builder. Use when the user asks for a full paid media audit, cross-platform review, or multi-channel ad assessment.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.
Turn one master product demo into N persona-targeted variants: duplicate the demo per persona, re-script the narration around each persona's pains and outcomes, reorder and trim so every variant leads with what that audience cares about, and close with a persona-specific CTA. Use when the user says "make a version of this demo for each persona", "tailor this demo for admins vs execs", "persona variants of my demo video", or "one demo, different audiences".
Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Professional LaTeX formatting, strategic analysis frameworks (Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, BCG Matrix), and deep research integration.
Microsoft Advertising (Bing Ads) platform expertise. Audit campaigns, keywords, audiences, and UET tracking. Use when the user asks about Microsoft Ads, Bing Ads, search advertising on Microsoft, LinkedIn audience targeting, or Performance Max campaigns on Microsoft.
Outseta is an all-in-one operating system for SaaS founders, combining CRM, authentication, billing, and customer support into a single platform. It is designed to handle the "business logic" of a SaaS product so developers can focus on the "functional logic". Use when the user needs to integrate authentication, billing, or CRM features using Outseta.
Apply and review Point's official visual brand system for logos, typography, colors, artwork, photography, and comparison layouts. Use when creating, editing, or auditing Point-branded web pages, ads, decks, documents, social assets, illustrations, photo direction, design systems, CSS, or UI components where visual brand compliance matters.
Upgrades a raw screen recording (a Loom or similar quick screen-share a rep already made, uploaded or ready to upload) into a polished, on-brand, shareable demo a rep would be comfortable sending straight to a prospect. Pulls the workspace's exact brand palette, logo, and font; cuts the dead time and mouse-wandering that makes a raw capture read as unedited; adds camera motion and callouts on the controls being discussed; decides deliberately whether to keep the rep's real narration or regenerate it; and bookends the result with branded intro and outro cards. Use when the user says "polish this Loom into a branded demo", "clean up my screen recording for a prospect", "make this raw recording look like a real sales asset", or "turn my screen-share into something I can actually send a customer".
Generate before-and-after transformation video prompts for Seedance 2.0 on Higgsfield. Use for transformation reveals, glow-ups, makeovers, renovation reveals, fitness transformations, design before-after, business growth visuals, or any content showing dramatic change. Triggers on before after, transformation, reveal, glow up, makeover, renovation, redesign, progress, results.
Generate personal brand and founder story video prompts for Seedance 2.0 on Higgsfield. Use for authority content, day-in-the-life, founder story, personal brand building, thought leadership, creator content, lifestyle videos, behind-the-scenes, or any video meant to build a personal brand presence. Triggers on personal brand, founder, creator, authority, lifestyle, behind the scenes, day in the life, thought leader.
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.
Use this skill when running SEO audits, optimizing for AI search engines (AI Overviews, ChatGPT, Perplexity), generating schema markup, diagnosing traffic drops, fixing Core Web Vitals, managing site migrations, or building keyword strategies. Runs scored full-site audits (0-100 Health Score) across 21 modules including technical SEO, E-E-A-T, hreflang, and programmatic SEO. Three modes: Audit, Plan, Execute. NOT for PPC/Ads, social media management, or generic marketing strategy unrelated to organic search.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
Launch your AI product to global attention — the playbook behind Manus, Devin, and AFFiNE's breakout launches. Covers AI-specific GTM strategy, hype cycle management, waitlist tactics, and multi-market rollout for maximum day-one impact.
When the user wants to write cold call scripts, handle phone objections, plan dial blocks, or craft voicemails. Also use when the user says 'cold call script,' 'phone script,' 'phone prospecting,' 'voicemail script,' 'call opener,' 'gatekeeper script,' 'dial block,' 'cold calling,' 'SDR script,' 'outbound calling.' For multi-channel sequence design, see outbound-sequence. For post-call analysis, see call-debrief. For discovery call planning, see discovery-call.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.