Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
DTC ad creative production and testing — creative angle matrix, hook variants, creative fatigue refresh, copy. Trigger words: 创意, ad creative, hook, 广告素材, 创意测试, 创意疲劳, 文案, video ads, creative testing, ad fatigue, ugc ads. Route complex questions through afa first.
DTC channel expansion and diversification — multi-market, Amazon, wholesale, international compliance, landed cost of tariffs. Trigger words: 扩张, expansion, 新市场, 亚马逊, 多渠道, 国际化, wholesale, 批发, MEURO, new market, amazon expansion, international expansion, tariffs, landed cost. Route complex questions through afa first.
DTC customer insights and market exploration — VOC, market size, user personas, niche analysis. Trigger words: 市场调研, market research, VOC, 用户画像, persona, TAM, 赛道分析, 选品方向, market size, user persona, customer insights, niche analysis. Route complex questions through afa first.
Meta ads optimization — account structure, audiences, bidding, creative testing, Advantage+, CBO/ABO, Andromeda. Trigger words: Facebook广告, Meta Ads, Instagram广告, Advantage+, CBO, ABO, 像素, Meta投放, facebook ads, instagram ads, lookalike, retargeting, ad set. Route complex questions through afa first.
DTC PR and reputation management — media authority, UGC loops, crisis response, brand protection, GEO-friendly press releases. Trigger words: 公关, PR, 媒体报道, 新闻稿, 危机公关, 声誉管理, 舆情, UGC, media kit, press release, media coverage, reputation management, crisis pr. Route complex questions through afa first.
DTC retention and LTV growth — retention audits, RFM+LTV segmentation, micro-loyalty, subscription churn prevention, win-back. Trigger words: 留存, retention, 复购, LTV, 流失, churn, 会员, 订阅, win-back, RFM分层, repeat purchase, loyalty program, subscription retention. Route complex questions through afa first.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.
Two-phase Apollo.io prospecting: free People Search to discover ICP-matching leads, then selective enrichment to reveal emails/phones (credits per contact). Creates Apollo lists. Deduplicates against existing contacts by LinkedIn URL.
Analyze ASO performance for an app or collection — tracked-keyword positions and (gate-iv-gated) trends, category-rank trend, keyword opportunities with competitor context, an interactive add-keyword loop (the only write path), and honest metadata suggestions. Emits a structured findings.json plus a self-contained HTML report. Trigger on "ASO report", "keyword rankings", "keyword opportunities", "how do we rank for <keyword>", "suggest keywords to add".
Audits a live website for AI-engine discoverability (AEO/GEO). Crawls the site, runs 16 deterministic checks plus a 6-dimension content evaluation, and produces a scored report (A-F) with prioritized fixes. Use to get a baseline before improve-aeo-geo, or to measure progress after changes.
Diagnose the single B2B sales constraint currently limiting pipeline or revenue and route to the right repair workflow. Use when sales feels stuck, pipeline is weak, leads ghost, outbound is not working, conversion is unclear, or the team is debating whether to fix reach, messaging, follow-up timing, or trust.
Publish (with optional images), delete and read your own posts on Bluesky via the AT Protocol (XRPC). Use when the user wants to post to their Bluesky account (text or 带图 / with a picture), cross-post an article as a short dev-focused post, attach an image, delete a post, or list their own recent posts with engagement stats (reposts, likes, replies). Auth uses the user's handle plus an App Password.
Build a brand context file that all other creator marketing skills read before starting. This skill should be used when setting up brand context, starting a new brand, onboarding a brand, creating brand context, initializing brand profile, running brand setup, building a brand profile, capturing brand information, filling out brand details, or when any other skill cannot find .claude/brand-context.md. For campaign-specific briefs, see campaign-brief-generator. For creator-specific outreach, see outreach-writer. Run this first before using any other creator marketing skill.
Calculate influencer campaign ROI and build a leadership-ready narrative summary from raw performance data. This skill should be used when calculating ROI for a creator campaign, building a campaign performance report for leadership, turning raw influencer metrics into an executive summary, computing CPM CPE ROAS and EMV for a creator program, summarizing campaign spend versus revenue for a stakeholder meeting, proving influencer marketing ROI to a CMO or VP, creating a campaign wrap report with financial metrics, or comparing influencer channel efficiency against paid social. For setting KPI targets before a campaign launches, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker. For full end-of-campaign reporting with qualitative analysis, see post-campaign-creator-scorecard. For building UTM links to enable attribution, see utm-parameter-builder.
Build a data-backed client onboarding proposal for an agency starting a new engagement, combining an SE Ranking SEO + AI-search audit with a Planable analysis of the client's current social performance. Use this skill whenever an agency wants to show a new (or about-to-sign) client where they stand and what the plan is, or says things like "build an onboarding proposal for [client]", "we're starting with [client], put together the SEO + social analysis", "create a client proposal with audit and social baseline", "scope a SEO + AI + social engagement", or "show the client their opportunities and our plan". Assumes the client's social accounts are already connected in Planable. Always activate for new-engagement proposals that pair SE Ranking analysis with Planable social data.
Operational playbook for running cold email continuously. Prescribes what to do on Monday / Wednesday / Friday / biweekly / monthly / quarterly. Use this as your ongoing cadence once your first campaign is live. What separates hobbyist from top 1% operators isn't tooling — it's consistency. This skill is the schedule.
When the user wants to plan their YouTube publishing schedule, batch content, balance content pillars, or design a content calendar. Also use when the user says 'plan my content,' 'build a content calendar,' 'what should I publish this week,' 'batch planning,' 'content schedule,' 'publishing cadence,' 'what videos should I make next.' For generating specific video ideas, see idea-generation. For content pillar design, see channel-strategy.
Doubaoya (doubaoya/本鸭) new-media data package: use DOUBAOYA_API_KEY to fetch live data for online fact-checking. Data only: body copy goes to dby-write, banned-word checks to dby-banned-words, formatting and drafts to dby-publish; ask dby when unsure. Finished images (image generation/editing/assets/key visuals) go to dby-image; this package only provides **reference data** for covers and titles. Triggers: Xiaohongshu: search/crawl/posts/creation/topics/titles/covers/rankings/lists/trending/daily/weekly/weekly ranking/TOP/popular notes/viral notes/note lookup; WeChat Official Account: data/crawler/titles/covers/rankings/lists/viral posts/dark horses/benchmarks; Douyin: search/data/comments/realtime search/comprehensive search; WeChat Channels: AI/daily/viral/topics; viral: articles/titles/covers/structure/imitation/review/rankings/topics/note discovery; topics: breakdown/inspiration/materials/angles/signals; covers: inspiration/reference/formulas/design/topics; titles: inspiration/optimisation/formulas/generation; account profile/account checkup/account health/account post list; benchmarks: analysis/posts/recommendations/matrix/accounts/write after; competitors: accounts/diagnosis/tracking/post review; going global: topics/viral/daily/traffic trends; notes: benchmark/breakdown/generation/topics; content: creation/inspiration/going global; cross-platform: topics/analysis/trending searches; hot topics: scan/lists, today's hot topics/comprehensive hot topics/chase hot topics/ride hot topics/leveraged topics/find topics/midline topics/short-video topics/all-network trending searches/trending keywords/all-network trending lists/aggregated trending lists/trending TOP10/daily list/today's viral/this week's viral/recent viral/all-platform viral/low-follower viral/ordinary-creator viral/search Douyin viral; low-follower high-likes/dark horse notes/dark horse accounts/top accounts/popular accounts/similar accounts/benchmark accounts/secondary-account playbook/cold-start benchmarks/account launch reference/Official Account diagnosis/batch diagnosis/throttled/readership dropped/weekly trends/last 30 days posts/latest posts/most liked/steady growth/growth list/readership growth/growth-rate ranking/traffic direction/heat index/chase traffic/chase updates/topic research/see trending content in a niche; high-CTR titles/make titles; check sources/citation sources/online search/online verification/Doubao search/social media sentiment/sentiment monitoring/user needs/comment analysis/comment trends/read comments/scrape comment sections; parse links/link parsing/post details/scrape articles/scrape Douyin posts/write Xiaohongshu in the same style/find benchmark notes/popular articles/batch crawl Official Accounts/watch Official Accounts/subscribe to Official Accounts/what an Official Account posted; AI WeChat Channels/Xiaohongshu Douyin Official Accounts/culture & tourism/short dramas/niche daily reports/what is being pushed every day/realtime data
A **multi-platform copy rewriting** expert by 都爆鸭 (seven platforms: 公众号 / 视频号 / 抖音 / 快手 / B站 / 小红书 / 知乎, rewriting one original text according to each platform's real tone). Any copy can be turned into high-engagement expressions for that platform — 公众号 aims at viral copy with high reads (punchlines and hooks), 小红书 wants emoji and a recommendation tone, 知乎 wants a sense of argumentation, and each platform's rules are not mixed. Trigger words: 公众号改写、公众号文案、公众号风格、微信改写、爆款改写、内容改写、小红书改写、小红书文案、小红书风格、笔记改写、种草文案、标题钩子、抖音文案、口播文案、视频号文案、知乎风格、B站文案、多平台改写、一稿多发、全平台改写、跨平台适配。This Skill package runs purely locally, with no network access, no calls to any external interfaces, and no key needed.
WeChat Official Account article writing backbone (Doubaoya) — one package, three jobs: ① **Write one**: produce a WeChat Official Account article that reads like the account owner wrote it, following the user's account charter and creative DNA; ② **Review one**: pull real data for the user's published articles, sort them into four quadrants against the account's own historical median, and point out only the one thing that should be fixed; ③ **Revise per review comments**: pull the review package for the draft, respond to each comment and rejection, then submit a new version. Finished drafts must always be shown to the user first; never post to the user's account on your own initiative. Triggers: help me write a WeChat Official Account article, write an article, write a first draft, write in my style, ghostwrite, WeChat Official Account writing, help me draft, how should I write this one, full writing workflow, write with what I noted down, turn what I recorded in my inspiration library into topics, why nobody read this one, review, do a review, how are the numbers, how the last one did, why the readership is low, article performance, nobody reads it after publishing, revise per review comments, revise again per my comments, read the comments on the draft, revise per the rejections.
When the user wants to write YouTube video descriptions, optimize metadata, add timestamps, improve search discoverability, or fix underperforming SEO. Also use when the user says 'write a description,' 'video description,' 'YouTube SEO,' 'tags for my video,' 'timestamps,' 'improve discoverability,' 'my videos aren't showing up in search,' 'metadata optimization,' 'description template.' For title optimization, see title-craft. For end screen strategy, see end-screen-cta.
Find the perfect available domain name for a product idea. Researches competitors, generates name theses, checks availability in parallel, and ranks the best options. Use when the user wants to find, brainstorm, or research domain names.
Optimize multilingual product listings for international e-commerce including SEO localization, machine translation workflows, and cultural adaptation. Use this skill when the user needs to create product listings in multiple languages, optimize for local search, or adapt marketing content for different markets — even if they say 'translate our listings', 'optimize for local SEO', 'adapt for the Japanese market', or 'our translated listings don't convert'.
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro.
Turn hand-made first-50 traction into self-reinforcing acquisition loops, so the next 5,000 users come from usage, not founder hours. Use when growth stalls the moment the user stops pushing, every signup traces back to a DM or one launch spike, or they're reaching for "more channels" when the real gap is that using the product creates no new users.
When the user wants to brainstorm YouTube video ideas, score existing ideas, validate topic choices, or batch-generate content concepts. Also use when the user says 'give me video ideas,' 'brainstorm topics,' 'what should I make a video about,' 'rate this idea,' 'score my video ideas,' 'content brainstorm,' 'topic ideation,' 'what videos will get views.' For title optimization, see title-craft. For scheduling ideas, see content-calendar. For viewer insight to inform ideas, see audience-research.
When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'Ideogram,' 'Gemini image,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.
Design a cross-channel product messaging system that drives activation, engagement, and retention while controlling fatigue. Use when planning lifecycle messaging, auditing notification strategy, prioritizing workflows, or turning product moments into Knock workflows, guides, preferences, and measurement.
Design, implement, or improve a distinctive, conversion-focused landing page or marketing website. Use for homepages, product pages, launch pages, portfolios, pricing pages, waitlists, campaign pages, and other flows that must explain an offer, establish trust, and guide a measurable next action.
Create comprehensive marketing content for themes, plugins, and web products. Generates organized folder structure with product descriptions, feature highlights, social media posts, email campaigns, video scripts, sales materials, and brand assets. Use when creating promotional content, announcements, or sales copy.
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when the user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
This skill should be used when the user asks to "release my game", "ship it", "publish to itch.io", "prepare for launch", "is my game ready to release", "make a store page", "release checklist", "version my game", "what do I need before launching", "post-launch", "my game is live and I need to update it", or is preparing a Phaser game for players rather than for testing.
Pulls replies from a Smartlead campaign, classifies each as positive/neutral/negative/OOO/bounce/unsubscribe using Claude, and reports the positive reply rate — the north-star metric for cold email. Use when the user wants to know if a campaign is actually working (not just getting replies, but getting the RIGHT replies). Triggers on "score my replies", "how's campaign X doing", "positive reply rate", "is this campaign working".
Use before emailing a PostHog customer, replying to one, or joining a call, and for any request to research a PostHog account. Fires on "/posthog-customer-deep-dive" and on natural language like "deep dive on X", "look up this customer", "help me reply to Y", "prep me for my call with Z", from an email address, domain, account name, or Vitally account id. Researches the account across Vitally and project 2 usage queries, then drafts an email (first touch, follow-up, or reply) or a call-prep brief, every recommendation carrying a live docs link.
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An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.