Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Design your Creation — the offer that packages and delivers your Method. This is the fourth element of the World Code framework. Use when someone says "design my offer", "create my product", "what should I sell", "offer design", or "creation element".
Design your Crossing — the conversion pathway that brings people into your world. This is the seventh and final element of the World Code framework. Use when someone says "conversion pathway", "how do people buy", "sales process", "crossing element", "how do I sell", or "design my funnel".
Discover your Crown — the positioning statement that declares what territory you rule. This is the fifth element of the World Code framework. Use when someone says "define my positioning", "market position", "what territory do I own", "crown element", or "what do I actually do".
Create high-performing YouTube titles and thumbnail text that maximize CTR and virality while maintaining authenticity. Use when analyzing video transcripts to generate title and thumbnail suggestions, optimizing existing titles/thumbnails, or when users request help with YouTube content strategy for click-through rate optimization.
Design and audit account-based marketing motions covering target account selection, buying committee personas, account tiers, intent signals, personalization, ads, events, sales alignment, SDR plays, content offers, attribution, privacy, suppression, pipeline influence, and measurement. Use when B2B growth needs focused account programs instead of broad demand-gen tactics.
A comprehensive suite of protocols, meta-prompts, and orchestration tools designed to streamline software development workflows, project management, and team collaboration. Includes the VibeCode Protocol Suite with web interface, user manuals, and reusable templates for efficient development processes
Capture animated demo videos of deployed Domo App Studio apps using Playwright browser automation. Navigates pages, scrolls content, records smooth video of the real production UI (left-nav, native cards, pro-code cards, theme, data). No sample data or Remotion — captures what the user actually sees. Use when a deployed App Studio app needs a polished walkthrough video, animated GIF, or multi-page screenshot set.
Perform multi-touch attribution analysis using Markov chains, Shapley values, and custom attribution models. Use when you need to analyze marketing channel effectiveness, calculate conversion attribution, optimize marketing budgets, or understand customer journey paths. Supports channel transition analysis, ROI calculation, and marketing optimization insights with Chinese language support.
Audit websites for SEO, performance, security, technical, content, and 15 other issue categories with 230+ rules using the squirrelscan CLI. Returns LLM-optimized reports with health scores, broken links, meta tag analysis, and actionable recommendations. Use to discover and assess website or webapp issues and health.
Structure a cohort analysis for retention, LTV, or behavioural patterns. Use when asked to run a cohort analysis, analyse retention by cohort, segment users by behaviour over time, or calculate lifetime value by acquisition period. Produces a complete cohort analysis framework with methodology, cohort definitions, retention curves, and prioritised interventions.
Analyzes how competitors position themselves and distills messaging gaps, overlaps, and differentiation opportunities. Use when the user asks to compare messaging, review competitor websites, identify positioning gaps, rewrite messaging against competitors, or sharpen a category narrative.
Build a content marketing program by producing a Content Marketing Plan Pack (content market fit brief, demand-validated SEO topic map, human voice + primary channel strategy, editorial calendar, content briefs, AI-assisted writing SOP, measurement plan). Use for content marketing, content strategy, blog, SEO, thought leadership, founder-led content.
Design and audit customer community event programs covering audience, purpose, event formats, advisory sessions, workshops, office hours, webinars, champions, local meetups, moderation, accessibility, localization, content reuse, follow-up, product feedback, pipeline influence, community health, and trust. Use when events should create learning and loyalty instead of vanity attendance.
Writes email campaigns, sequences, and one-off lifecycle emails for acquisition, activation, nurture, sales, launches, and retention. Use when the user asks for welcome sequences, product launch emails, nurture drips, re-engagement emails, abandoned-cart emails, or newsletter campaigns.
Google Ads math and forecasting calculations. Activate when the user asks about budget projections, ROAS calculations, CPA targets, conversion forecasts, impression share opportunity, or any PPC-related math. No API credentials needed — works with numbers the user provides.
Apply framing theory to analyze how selection, emphasis, and exclusion shape interpretation of issues. Use this skill when the user needs to deconstruct media or organizational frames, evaluate how different frames affect audience perception and decision-making, or design strategic communication frames — even if they say 'how is this issue being portrayed', 'why do people see this differently', or 'how should we frame this message'.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions "psychology," "mental models," "cognitive bias," "persuasion," "behavioral science," "why people buy," "decision-making," or "consumer behavior." This skill provides 70+ mental models organized for marketing application.
Repurpose a newsletter issue into a high-level YouTube video outline. Use when asked to "create a YouTube outline from this newsletter", "turn this newsletter into a video", "repurpose for YouTube", "video outline from newsletter", or when converting any newsletter issue into video format.
Framework for Product-Led Growth in the AI agent era. Use when optimizing how AI agents discover and recommend your product, designing self-service activation flows, or building documentation for AI-driven discovery. Covers the agent query to recommendation funnel.
Use Po Once's organization-scoped agent API to list connected accounts, upload media, create content, schedule or publish posts, inspect status, read saved keyword-monitor results, read Meta post comments and replies, and delete eligible scheduled posts through a local helper script.
Expert guide for local SEO optimization. Use when optimizing Google Business Profile, managing local citations, NAP consistency, local keyword targeting, review management, local pack ranking, local landing page optimization, or multi-location SEO strategy.
Run cold email, email warmup, LinkedIn, Instagram and WhatsApp outreach, email verification and a 200M+ B2B lead database from any MCP agent through WarmySender — the agent builds, launches and manages campaigns in plain language and never sends a message itself; WarmySender's scheduler paces every action inside safe limits.
Research-driven authoring of Lytics webhook templates -- fetches destination docs, drafts and tests the transform, and emits a ready-to-go webhook job blueprint. Use when the user wants to send Lytics audience triggers or enrichment requests to a custom webhook destination (e.g., Qualtrics, Slack, custom CRM).
WeChat Official Account article writing assistant (crayfish-adapted edition). First ask the user what to write, then search, write, and generate images in one seamless flow. Supports many styles such as technical explainers, product teardowns, news analysis, hands-on tutorials, and industry observations. Use when the user says "write an article about XXX", "analyze XXX product", or "help me research XXX".
Weekly analytics report combining GA4, Google Search Console, and Microsoft Clarity into a premium HTML email. Use for automated Sunday cron jobs that generate weekly product analytics reports. Tracks users, sessions, pageviews, SEO performance (queries, impressions, CTR, position), UX friction (dead clicks, rage clicks, quickbacks), and week-over-week trends. Includes accountability tracking (did we do what we said?), prioritized recommendations with impact/effort ratings, and actionable checklists. Persona: $15K/month SEO consultant. Outputs: HTML email + chat summary.
Use when the user wants to integrate with the X (Twitter) API via Xquik to search tweets, look up user profiles, extract followers, run giveaway draws, monitor accounts, or access trending topics. Also use when the user mentions 'Xquik,' 'Twitter API,' 'X API,' 'tweet scraper,' 'follower extraction,' or 'Twitter monitoring.' Covers REST API, webhooks, and MCP server setup.
Generate a complete video plan with optimized title, thumbnail, and hook concepts based on research. Orchestrates specialized skills (youtube-title, youtube-thumbnail, youtube-video-hook) to create production-ready video plans. Use after research is complete or when the user wants to plan a new video.
Check Amazon listing health from a real consumer's perspective. Simulate the consumer browsing experience via web scraping to check key metrics such as page visibility, price, seller information, shopping cart, shipping, category node, ranking and negative reviews, and verify keyword search visibility. Use when: acceptance after a new product launch, routine inspection, troubleshooting listing anomalies. Trigger: /zach-listing-health-checker
Writes and edits in Gabo Esquivel's voice and identity for any channel, including gaboesquivel.com, the gaboesquivel package, blog, LinkedIn, Twitter/X, outreach, and spoken or voice-agent lines. Use whenever the user mentions Gabo Esquivel, Blockmatic Labs, personal brand, how Gabo talks, or asks to sound less like AI marketing. Site routes, package fields, SEO, and generate/link live in those repos' docs, starting at AGENTS.md, not in this skill.
Impression share analysis and root cause diagnosis for Google Ads Search campaigns. Auto-invoke when investigating underspending, analyzing auction competitiveness, or diagnosing budget vs. quality issues. Interprets Search IS, Budget Lost IS, and Rank Lost IS metrics in smart bidding context
Make product launch films, promos, feature videos, logo reveals, kinetic typography and social clips with code (Remotion by default; HyperFrames, GSAP, Three.js, canvas). For a URL: capture the real logo, local fonts, colours and UI; tell a visual problem-to-payoff story, not a slideshow. Use whenever the user wants a video or animation built with code or improved, even if they only say "make a video about X" or give a URL. Optional Oneshotted library references include verified creator prompts.
Senior motion designer that turns any product website, any story/topic, or any song into short, shareable motion-graphics videos (15–90 s showreels, teasers, meme/parody shorts, data stories, and beat edits — fast music-driven hype edits with giant words and no narration) — rendered as real MP4s sized for LinkedIn, Instagram, X and Reels/TikTok, with optional sound design and narration. Starts with a short guided intake (language first — Portuguese, English, Spanish or other — then product, story or beat edit (each with its own questions), look, idea, versions, sound, narration, platform, duration, visuals, CTA, narration engine, voice, captions, hook, retention, pacing, QC), extracts the brand straight from the site, generates several versions in parallel, reveals them in Finder and asks which one is best. Use whenever the user wants a motion video, animated reel, promo/teaser clip, social video, animated explainer or "showreel" for a product, a website, a story/topic, or a beat/hype edit on a song.
Research identity systems and create or maintain project brand guidelines for consistent implementation, with or without Seenry MCP. Use for brand research, codifying an existing identity or authoring usable brand rules; presentation narrative belongs to deck research
Direct and render short product films as code: launch videos, feature explainers, tool and agent demos, social cuts. Studies launch videos and recordings in Seenry for pacing, writes the story, shot list and voiceover, builds a seekable HTML film from real captures, renders it frame by frame, designs and mixes the sound, and checks format, loudness and every on-screen claim. Not for editing live-action footage
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.