Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Use this skill when the user says "data review", "viral analysis", "analyze my content", "break down a creator's viral videos", or "analyze which episode performed best". When the user says "full benchmark analysis", "cross-creator analysis", "which topics go viral most easily", or "summarize viral patterns", run in full-benchmark mode and read all viral topic analysis reports for horizontal comparison. Automatically read published video scripts, classify them by viral tier (✈️🚗🛵🚲🚶), extract reusable creative patterns such as title formulas, content structures and topic types, and generate a classified summary report. Do not trigger for: topic recommendations (use li-recorder) or script writing (use li-writer).
Use this skill when the user says "generate cover", "cover copy", "XHS title", "optimize title", or "help me write a cover". Based on cognitive psychology + behavioral economics, it identifies content type and authority elements, automatically selects driving strategies, and outputs three versions (aggressive/balanced/conservative), each with cover copy + 3 titles, plus four-dimensional scoring and A/B testing suggestions. Do not trigger for: writing video scripts (use li-writer) or optimizing openings (use li-opening). Use when the user asks to "generate cover", "cover copy", "XHS title", "optimize title", or needs Xiaohongshu cover text and title variants.
One-stop AI toolkit for Amazon product selection, integrating 33 sub-capabilities across 12 tool categories — competitor lookup, ABA, front-end, Keepa, Sorftime, Jungle Scout, Sellics, SIF, Jimu, business insights, and more — covering product selection, keywords, competitors, reviews, niches, and trends.
Generate a complete professional event plan from guest background material. Takes guest bio / CV / intro copy as input, runs a multi-turn clarification dialog (activity type, audience, duration, tone), and outputs a cohesive plan with title + promo copy, minute-level rundown, tiered host question set, and gift / takeaway suggestions. Trigger when user mentions "活动策划", "策划案", "嘉宾对谈", "沙龙策划", "主持人问题", "活动流程", "event planning", "host prep", "salon plan", or pastes a guest bio asking for an event plan.
The lyt series skill for product selection from scratch and building a candidate pool. Covers only cross-border e-commerce, TikTok Shop, e-commerce category selection, product selection boundaries, user capability triage, standardized/non-standard products, supply chain/inventory, product sourcing paths, and candidate product pool building; suited to users who do not yet know what to sell, only know a broad category, want to judge whether a category/country/traffic channel suits them, or want to build a set of candidate products. When the user already has a specific product, candidate product list, product screenshots, 1688/competitor links, supply chain materials, or a candidate product spreadsheet and wants to judge whether it can be done, switch to lyt-product-validation. Triggers: /lyt-product-selection, /选品, /从0选品, /选类目, /建候选品池
Structured business strategy frameworks — SWOT, OKR, Porter's Five Forces, McKinsey 7S, BCG Matrix, Blue Ocean, and change management models. Use when explicitly planning company/product strategy, setting measurable business goals, analyzing competitive positioning, or designing organizational change. Not for general business discussion — user should be asking for a framework or structured analysis.
Marketing skills for AI agents. CRO, copywriting, SEO, analytics, pricing, and growth engineering. From Corey Haines' Marketing Skills collection. Use when working with marketing, cro, conversion, copywriting, seo, landing page, pricing, growth.
Design ethical persuasion using Cialdini principles with evidence-backed claims. Use when crafting high-impact messages, proposals, or campaigns that require principle-to-proof traceability and channel-specific execution.
Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use for feature prioritization, user research synthesis, requirement documentation, and product strategy development.
Programmatic SEO planning and audit: building or evaluating large sets of template-generated pages that target long-tail query patterns (e.g. "[service] in [city]", "[product] vs [product]", "[tool] for [use-case]"). Covers data-source and template design, thin/duplicate-content and doorway-page risks, per-page uniqueness and value thresholds, internal linking and hubs, indexation management (publish vs. noindex), and scaling without a manual action. Use whenever the user wants to generate many pages from a template/dataset, build location/comparison/use-case pages at scale, or asks why generated pages aren't indexing. Trigger on: "programmatic SEO", "pSEO", "generate pages at scale", "templated pages", "location pages at scale", "comparison pages", "[city] pages", "my generated pages aren't indexed", "doorway pages", "scale content". For one-off content use /content-writer; for keyword discovery use /keyword-research.
Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language. Produces a prioritized Reddit opportunity list for content seeding, helpful replies, and prompt research inspiration.
SEO drift monitoring — snapshot a site's SEO state and detect regressions over time. Captures a baseline (rankings/positions, indexed page count, titles & meta descriptions, canonical/robots directives, schema presence, key on-page elements) and on later runs diffs against it to surface what changed: ranking drops, pages that fell out of the index, titles/metas that were accidentally overwritten (a CMS/redeploy classic), canonicals or noindex flipped, schema that disappeared. Use this skill when the user wants to monitor SEO over time, catch regressions after a site change / migration / redeploy, set a baseline, diff against a previous state, or asks "what changed on my site's SEO" or "did my redesign break SEO". Trigger on: "SEO drift", "SEO monitoring", "track SEO over time", "did my site change break SEO", "after migration SEO", "SEO regression", "baseline my SEO", "compare SEO to last month", "my titles changed", "pages fell out of the index". For a one-time full audit use /seo-analysis.
Image SEO audit for a URL or domain. Pulls raw image inventory via Firecrawl, then audits alt-text quality, modern-format coverage (WebP / AVIF), responsive sizing (`srcset` / `sizes`), lazy-loading and LCP signals (`loading`, `fetchpriority`, `decoding`), CLS-safe dimensions, descriptive file names, and `ImageObject` JSON-LD. Optional PageSpeed Insights cross-reference for real byte-saving estimates. Produces a prioritised remediation list plus paste-ready picture-element markup and `ImageObject` schema. Distinct from `seo-technical-audit` (which surfaces audit-flagged image issues at the site level) and from `seo-schema` (which generates page-level JSON-LD but not image-specific markup). Use when the user asks for "image SEO", "image audit", "alt-text audit", "WebP coverage", "AVIF", "responsive images", "lazy loading", "CLS images", "image schema", "ImageObject", "image rich results", "licensable images", or "optimise images".
Mine longtail keywords + question keywords for a topic at scale to surface niche content opportunities. Outputs a content tier plan (template + URL pattern + sample pages + quality gates) suitable for programmatic publishing or steady editorial output. Distinct from `seo-keyword-cluster` (which plans pillar+spoke architecture from broad seeds) — this skill goes deeper into the long tail. Use when the user asks "longtail keywords", "question keywords", "niche content", "content opportunities at scale", "programmatic SEO", "content mining", or "what should I write about for {topic}".
Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical (restaurant, healthcare, legal, home services, real estate, automotive). Use when user says "local SEO", "Google Business Profile", "GBP", "map pack", "local pack", "citations", "NAP consistency", "local rankings", "service area", "multi-location", or "local search".
Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", "single URL", "check this page", "page analysis", or provides a single URL for review.
Designs a recurring, named Reel series: a repeatable format viewers return to and follow so they don’t miss an installment. Use when the user asks to plan a series, create a recurring format, decide what series to run, or make something a weekly feature.
Always-on spam and deliverability guardrails for cold email copy. Apply these rules whenever writing, reviewing, or QA-ing subject lines, openers, follow-ups, CTAs, or any cold outreach copy. Trigger on phrases like "check this for spam", "spam word check", "deliverability review", "QA this copy", "flag banned words", "check subject line", "is this safe to send", "scan for spam triggers", or any time cold email copy is being generated or reviewed. Also trigger automatically as a background rule whenever the campaign-copywriting or cold-email-copywriting skill is active -- these guardrails apply to EVERY piece of outbound copy generated, even if the user does not explicitly ask for a check.
Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and intent match, page speed / Core Web Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking back to Google. Use when the user has decent rankings but poor CTR or poor on-page conversion, wants better dwell time / engagement, less bounce, or a page experience aligned with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.
Read your TikTok niche and audience from real data. Scan a hashtag for top videos with plays, likes, and comments, see which hooks and sounds are working, pull a profile's videos (yours or a competitor's), and read the commenters on a video (TikTok hides likers, so commenters are the signal). Powered by Apify, no login. Triggers on "what is trending on TikTok", "analyze this hashtag", "competitor videos", "read my comments", "which sounds are working". Not for writing a script (use tt-hook-scripter).
TVC advertising creative director skill for Nano Banana Pro keyframe prompts and Seedance video scripts. Specialized for television commercials and brand advertising — from a product brief to production-ready keyframe prompts and cinematic video scripts. Three core capabilities: (1) Cinematic Product Breakdown — multi-phase product micro-films with precise camera choreography, component disassembly animations, feature visualization, and material macro shots; (2) Brand World Crosscut — interweaving product close-ups with in-context usage scenes via match cuts between phases (outdoor cameras with skydiving/skiing, luxury cars with mountain roads); (3) Lifestyle Film — product stays in the brand world throughout (worn/held/carried), highlighted through cinematography rather than studio cutaways, ideal for wearables and lifestyle products. Covers TVC narrative models, product cinematography, brand world integration, multi-grid storyboards, and video prompts. Use this skill whenever users want to create TVC ads, product commercials, brand films, product hero videos, or any advertising visual content — even if they just say 'help me make a product video', 'I need a TVC storyboard', or '帮我做一条产品广告'.
Go-to-market strategy for web3 builders - protocols, products, services, and solo founders. Use when planning growth for a crypto protocol, building developer community, crafting CT narrative, planning ecosystem partnerships, preparing grant applications, launching tokens, pricing crypto-native products, or growing as a solo founder in web3.
Applies the Heath brothers' SUCCESs model (Simple, Unexpected, Concrete, Credible, Emotional, Stories) to make messages memorable and persuasive, with systematic analysis, targeted improvements, and scoring (0-18 stickiness scorecard). Use when making messages more memorable or compelling, preparing presentations, crafting pitches or campaigns, or when user mentions stickiness, making ideas stick, persuasion, SUCCESs framework, or Heath brothers.
Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Dung khi can viet bao cao marketing cho nguoi khac doc — weekly 1 trang cho CEO, monthly day du, hoac strategy report theo quy. Cau truc TL;DR, so vs target, insight, quyet dinh can duyet, viec tiep theo. Kich hoat khi user nhac 'bao cao marketing', 'report thang', 'weekly update cho sep', 'tong ket quy', 'lam bao cao cho khach hang', 'bao cao content'. Khong dung cho — chan doan tai sao so xau thi dung skill 03-danh-gia-hieu-suat; bien data tho thanh insight thi dung skill 13-phan-tich-du-lieu.
Use when the user needs to work backward from a revenue goal to the numbers that produce it — required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is realistic. Not for — splitting an existing budget across channels and months, see `61-budget-planning-global`; a full paid media plan, see `54-media-plan-global`; the period plan, see `00-marketing-plan-global`.
Dung khi can MO va thiet lap kenh marketing tu con so khong — TikTok Brand, Zalo OA, Fanpage, Instagram Business, Google Business Profile, TikTok Shop, tai khoan email: checklist setup 4 giai doan, thong so ky thuat, lien ket cheo va ke hoach 30 ngay dau. Kich hoat khi user nhac 'thiet lap kenh', 'tao fanpage moi', 'dang ky Zalo OA', 'mo TikTok Shop', 'setup kenh tu dau', 'chua co kenh nao het', 'kenh moi lap nen lam gi truoc', 'mo kenh moi'. Khong dung cho — cau truc tai khoan quang cao thi dung skill 52-account-structure; gan pixel va do chuyen doi thi dung skill 53-tracking-setup; len lich dang bai thi dung skill 01-lich-noi-dung; van hanh email va Zalo broadcast thi dung skill 14-email-marketing.
Use when raw data exists — Meta, Google, TikTok, GA4, Shopify, a CRM export, or a spreadsheet — and has to become insight and decisions: descriptive, diagnostic, predictive, and prescriptive layers, cuts by channel, campaign, creative, audience, and time, cohorts, and a decision log. Trigger on 'analyze this data', 'read these numbers for me', 'what does this export say', 'pull insight from GA4', 'cohort analysis', 'here is the spreadsheet'. Also use when the user pastes a table and asks what it means. Not for — diagnosing ad root cause, see `03-performance-eval-global`; writing the report a stakeholder reads, see `07-marketing-report-global`; auditing account setup, see `21-ads-audit-global`.
Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`.
Dung khi can test co ky luat de biet phuong an nao thang that — chon dung mot bien de test, viet gia thuyet, tinh sample size, setup tracking, doc y nghia thong ke va ghi test log cho ads, landing page, email hoac gia. Kich hoat khi user nhac 'A/B test', 'split test', 'test creative', 'test copy', 'test landing', 'chay bao lau moi du ket luan', 'ban nao thang', 'test xong khong biet doc ket qua', 'ket qua co dang tin khong'. Khong dung cho — so dang xau va can chan doan nguyen nhan thi dung skill 03-danh-gia-hieu-suat; nhan ngan sach cho creative da thang thi dung skill 55-scaling-ads; ra soat toan bo trang khong ra don thi dung skill 68-cro-audit-trang.
Dung khi agency hoac freelancer nhan khach moi va can CHINH KHACH DIEN thong tin dau vao — form 11 phan ve san pham, muc tieu, ngan sach, kenh dang chay, doi thu, tai san san co, kem 20 ban toi uu theo tung nganh. Kich hoat khi user nhac 'brief khach hang', 'client intake', 'form khach dien', 'nhan khach moi', 'hoi khach nhung gi', 'chua biet gi ve khach', 'onboard khach hang moi', 'questionnaire cho khach'. Khong dung cho — tao file context noi bo cho san pham cua chinh minh thi dung skill product-marketing-context; dao sau insight khach hang cuoi thi dung skill 09-insight-khach-hang; brief NGUOC ra cho agency hoac vendor lam thi dung skill 67-agency-vendor-brief.
Backlink / off-page SEO audit. Works WITHOUT a paid tool by default — it uses the Google Search Console Links report (your top linking sites, most-linked pages, and anchor text) plus any backlink export the user provides (Ahrefs / Semrush / Majestic / DataForSEO CSV). Analyzes referring-domain profile, anchor-text distribution (over-optimized / spammy patterns), most-linked pages vs. money pages (internal-linking opportunity), toxic/spam link signals, and link-building priorities. Use this skill when the user asks about backlinks, link building, off-page SEO, referring domains, anchor text, toxic/spam links, disavow, or their link profile. Trigger on: "backlinks", "backlink audit", "link building", "off- page SEO", "referring domains", "anchor text", "toxic links", "spam links", "disavow file", "who links to me", "link profile", "domain authority". NOTE: rich third-party metrics (DR/DA, full link index) require a paid data source; this skill is explicit about what it can and can't see without one.
Turn every comment into a lead on autopilot. Claude watches your new comments, posts a friendly public reply (never a link), and DMs the commenter your lead magnet / resource — then logs them as a lead. Use when the user says "auto reply to comments", "DM everyone who comments", "comment to DM", "lead magnet automation", "turn comments into leads", "auto-respond", or "capture leads from a reel".
Identify a domain's real search competitors from shared rankings, then map keyword, content, backlink, and traffic-channel gaps with a prioritised closing plan. Use when the user asks who competes with them in search, which keywords or content they are missing, or how they compare against a named competitor
Use this skill to create or refresh a content strategy with pillars, topic clusters, buyer-stage keyword mapping, priorities, and an editorial calendar. Trigger it when planning what a company should publish and why, before drafting individual pieces.
This skill MUST be used to create or update a customer journey map, CJM、顧客旅程地圖、接觸點旅程表, from a customer profile and product or service, including a handoff_to_customer_journey_mapper block. It SHOULD also be used to add 情緒分數、情緒曲線、加減分原因 or a sparkline to a CJM. It MUST NOT be used for persona-only work, journey-preparation briefs, KPI-only dashboards, or backstage service blueprints.
This skill MUST be used to create, review, or update a persona, 人物誌, 顧客輪廓, 使用者輪廓 or a target-customer profile from research, audience clues, a product or service, or usage context. It SHOULD also be used when customer understanding needs a coherent profile of needs, behavior, decision factors, and constraints. Journey-preparation work is included only when explicitly requested. It MUST NOT add journey maps, stage planning, or handoff artifacts to persona-only requests.
Plain-language fix guide for failing GTM tests. Use when tests have failed and the developer needs step-by-step instructions to fix each issue. Reads gtm-test-results.json and writes a fix guide in plain English - no GTM expertise required to follow. No API calls. Trigger on - "fix guide", "how do I fix failing tests", "tests failing", "gtm test failures", "fix my tracking", "what broke".
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.