Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".
FLOW framework integration — evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.
Build the SiteProfile for an audited site — platform, framework, CMS plugins, hosting, environment, capabilities and write targets — by running scripts/detect-platform.mjs over the persisted PageSnapshot, then pick the knowledge cards each subagent needs. Support skill for seo-orchestrator; it merges this output with seo-vertical-detect into <run_dir>/profile.json.
Use when you need to turn supplied social performance data into a decision about what to keep, test, change, or stop. Trigger phrases include "report on this campaign", "what worked on social?", "analyse these post results", "make a weekly social report", and "what should we do next from these metrics?". Do not use this to invent data access, claim causation from a dashboard, or replace a campaign brief; use campaign-brief to define success before launch and launch-retrospective for the broader after-action review.
Use when you need to turn a supplied set of comments, DMs, reviews, community posts, or call notes into an evidence-backed picture of what people ask, resist, and repeat. Trigger phrases include "what are people saying about this?", "mine these comments", "what language should we use?", "find recurring objections", and "summarise this community feedback". Do not use this to scrape platforms, infer demographics, or write positioning from a handful of anecdotes; use agent-reach to collect public evidence first, audience-personas to group people, and positioning-audit to decide the message.
Use when you need to locate and prepare already-approved customer evidence for a social campaign, profile, post, or sales-adjacent explanation. Trigger phrases include "find proof we can use", "what customer evidence supports this?", "mine testimonials", "turn these outcomes into social proof", and "which quote backs this claim?". Do not use this to fabricate testimonials, imply endorsement, expose private customer information, or turn a single anecdote into a performance promise; use social-listening for broad feedback patterns and positioning-audit for the message itself.
Generate high-potential viral title candidates for content across WeChat public account articles, X/Twitter posts, YouTube videos, Bilibili videos, and similar content platforms. Use when the user needs headline/title ideation, batch title generation, platform-specific title adaptation, title-library reuse, title selection, title scoring, or a reusable title workflow based on universal formulas plus separated platform methods such as 公众号, X, YouTube, and B站.
Official Zernio API reference for scheduling posts across 15 social media platforms and running paid ads on 7 ad networks. Covers authentication, endpoints, webhooks, ads, and platform-specific features. Use when building with the Zernio Social Media Scheduling API.
Technical SEO for AI search engines. Checks AI crawler accessibility, llms.txt compliance, robots.txt configuration, server-side rendering. Outputs problems + fixes (generates llms.txt, robots.txt modifications). Use when user says "AI crawlers", "llms.txt", "GPTBot", "GEO technical".
Execute AdCP Media Buy Protocol operations with sales agents - discover advertising products, create and manage campaigns, sync creatives, and track delivery. Use when users want to buy advertising, create media buys, interact with ad sales agents, or test advertising APIs.
DTC email marketing — automated flows, campaign copy, deliverability, Gmail/Yahoo sender compliance, Apple summaries. Triggers: 邮件营销, email, abandoned cart recovery, email automation, open rate, deliverability, welcome flow, email marketing, email flows, welcome flow, open rate, deliverability, abandoned cart email. Route complex questions through afa first.
The ONE tool for UGC video. Give a `script` (any length) and optionally a `person` description, an `image` (photo), or a `character` (saved char_… or sheet URL); it returns the finished vertical video. Short script → one clip; long monologue → full multi-take (never trimmed); pass `broll_url` → narrated b-roll overlay. Captions are OPT-IN — ASK the user if they want them (and which style) before generating; set `captions:true` only if they say yes. You never pick a sub-tool.
Generates 15-25+ cold outbound campaign ideas with targeting strategies, AI personalization approaches, and value propositions. Use when planning campaign experiments for a client, given their website or business context.
Use when a team needs a deliberate, human-led plan for participating in comments, communities, or audience conversations around an approved topic. Trigger phrases include "plan community engagement", "how should we join this conversation?", "what should we reply to?", "make an engagement playbook", and "how do we support this community?". Do not use this to automate unsolicited replies, manipulate conversations, impersonate people, or create comment copy at scale; use comment-responder for a specific approved reply and social-listening to analyse recurring themes.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
Use when you need to compare supplied competitor messaging with your approved product facts and find a credible point of difference. Trigger phrases include "how are competitors positioned?", "compare our message to theirs", "where are we different?", "audit these competitor pages", and "what should we not say?". Do not use this to make unverified claims about competitors, copy their language, or write the final brand message in isolation; use agent-reach to collect public sources, positioning-audit to decide your message, and campaign-brief to apply it
Reviews your last 30 posts to find what is worth doubling down on, what is dead weight, and the gaps to fill. Use when the user says "audit my content", "what is working on my account", "what should I stop posting", "review my last 30 posts".
This skill MUST be used for growth-oriented article, video, newsletter, and social content work, including content analysis, ideation, rewriting, packaging, production, repurposing, and repeatable editorial workflows. MUST trigger on natural-language requests such as 幫影片想標題、拆解成功內容、 規劃內容主題、把文章改成社群貼文、設計內容生產流程; users need not name the skill or explicitly say growth. SHOULD be used when the context calls for improving content reach, retention, engagement, or conversion. MUST NOT trigger solely because a request contains a URL, notes, or general proofreading without a content-growth purpose. Supports source-led and brief-led work.
World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.
Use when a specific creator has been selected and you need a concise, personal, permission-respecting first contact about a relevant collaboration. Trigger phrases include "write outreach to this creator", "contact these partners", "make a creator pitch", "how should I ask this creator?", and "follow up on this collaboration". Do not use this for mass cold outreach, automated DMs, undisclosed affiliate offers, or creator selection; use influencer-partnerships to assess fit and campaign-brief to establish the offer first
Eva Teaching 2.5.0 provides beginner tutorials, benchmark teardowns and study, and manuscript review and editing. Use for /eva-teaching, /eva-new-user, /eva-benchmark-copy, teaching me how to use Eva, tearing down third-party self-media content, or submitting your own draft for review and explanation, teaching me how to revise. Benchmarks default to fast direct output, expand when depth is specified, and invite judgment only when hands-on practice is specified; manuscripts default to explaining problems and editing as authorized. Direct creation, standalone openings or pacing optimization, AI-flavor special topics, pre-publish final checks, published performance reviews, account positioning, and guided learning from materials still use the original entry points.
Fotor AI image generator and AI video generator for photo editing, background remover, background replacement, product photos, ad creatives, social media graphics, poster and banner design, image upscaling, photo restoration, portrait enhancement, text-to-video, and image-to-video. Built for e-commerce, marketing, branding, and content creation.
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Use when a founder, operator, or subject-matter expert needs a credible LinkedIn point of view based on work they can genuinely explain. Trigger phrases include "turn this lesson into a LinkedIn post", "what should I say on LinkedIn?", "build a founder point of view", "make this insight useful for buyers", and "plan a LinkedIn series". Do not use this to fabricate personal experience, create generic motivational posts, or run paid LinkedIn ads; use social-proof-mining for approved proof, campaign-brief for a launch message, and paid-social-brief for media.
When the user wants help with Google Local Services Ads (LSAs), the pay-per-lead ad format with Google Guaranteed or Google Screened badges. Also use when the user mentions "LSA," "Local Services Ads," "Google Guaranteed," "Google Screened," "pay per lead," "LSA ranking," "LSA leads," "LSA disputes," or "LSA budget." For map pack ads, see local-search-ads. For geographic PPC, see local-ppc-ads.
Conduct structured market research for a solopreneur business. Use when sizing a market, understanding industry dynamics, mapping the competitive landscape broadly, identifying trends, or building customer personas from external data. Covers TAM/SAM/SOM estimation, free data sources, trend analysis, and persona construction. Trigger on "research this market", "how big is this market", "understand the industry", "market trends", "who are the players in this space", "market analysis".
Use when an approved social campaign needs a media-ready brief for paid distribution, creative testing, and measurement. Trigger phrases include "brief paid social", "plan this ad test", "turn this campaign into paid", "what should we test in ads?", and "make a Meta or LinkedIn ad brief". Do not use this to claim ad-account access, launch spend, bypass platform policy, or invent targeting capabilities; use campaign-brief for the source strategy, utm-campaign-plan for tracking conventions, and social-analytics-report for results interpretation.
Generate a paid social creative brief from a whitelisted or Spark Ad creator post, covering hook analysis, messaging angle, audience targeting, caption variants, and placement recommendations. This skill should be used when turning a creator post into a paid ad brief, writing a creative brief for whitelisted content, briefing the paid team on creator content, generating Spark Ads briefs from organic posts, creating paid media briefs from influencer content, translating UGC into a paid social strategy, building a media buyer brief from a creator video, preparing whitelisted content for ad spend, or generating placement recommendations for boosted creator content. For adapting captions into ad copy variants, see paid-ad-copy-adapter. For organic repost captions, see organic-repost-caption-writer. For FTC compliance, see ftc-disclosure-spot-checker.
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see lp-optimizer) — this skill focuses on in-product upgrade moments where the user has already experienced value.
Reusable approval-loop pattern for fanning out lead personalization across parallel Claude Code Task sub-agents. Shows the user 1 sample personalization, collects feedback, runs 10 more, approves, runs 10 more — stops when 2 consecutive rounds have zero edits, then scales to the full list. ALWAYS uses Claude Code Task tool sub-agents — never an external Anthropic/OpenAI API key. Use when any skill needs per-lead custom variables (situation lines, value lines, CTAs).
Audit a brand's social positioning from its profile, offer, customer proof, and competitor material. Use when the user says "audit our positioning", "review our profile", "why do we sound like everyone else", or "what should our social message be". NOT for inventing a new identity from intuition or writing a post; use audience-personas and social-proof-mining first, then hand approved positioning to the content skills.
Use when the user has a finished blog master draft and wants to publish it to multiple content platforms (知乎/掘金/CSDN/公众号 等) via the @wechatsync/cli tool. Handles pre-flight auth checks, platform selection, dry-run preview, and the actual sync. Do NOT use for writing, rewriting, compliance rewriting, or topic selection — this skill only publishes existing drafts as-is.
The main entry point for rayskills: use when unsure which ray-* skill to use, given only a real task, or when taking content from idea through to the draft box or a spoken script. Helps determine the next step or execute a confirmed production chain. “Push” or “run the full process” does not mean authorization to publish. Trigger: /ray
Runs competitive displacement campaigns — find competitor customers, identify those ready to switch, and build targeted outreach with displacement-specific messaging. Use when you know prospects are using a competitor and want to win them over, need to find companies likely to switch, losing deals to a specific competitor, or displacement outreach isn't landing. Do NOT use for general prospect list building (use /sales-prospect-list) or general outreach writing (use /sales-cadence).
Designs a Qwilr deal room for complex multi-stakeholder B2B deals. Use when a deal has too many stakeholders to manage over email, buyers keep losing track of materials, there's no single source of truth for a complex deal, you need a mutual action plan to keep procurement on track, or an enterprise deal needs a polished hub for all parties. Do NOT use for a single-stakeholder proposal page (use /sales-proposal-page), reusable team templates (use /sales-proposal-template), or interpreting buyer engagement signals (use /sales-proposal-analytics).
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.