Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Analyze an influencer's recent content and return a brand safety report flagging political controversy, offensive language, sensitive topics, or past scandal indicators. This skill should be used when screening a creator for brand safety, vetting influencer content for risks, checking if a creator is brand-safe, auditing an influencer's content history for red flags, running a brand safety check on a creator, evaluating creator risk before a partnership, flagging controversial creator content, reviewing an influencer for offensive language or sensitive topics, or doing a pre-campaign safety review. For holistic creator evaluation including performance metrics, see creator-vetting-scorecard. For writing campaign briefs with content guidelines and safety clauses, see campaign-brief-generator.
Create polished 60 fps 4:3 4K browser screen-recording style videos from Codex in-app browser captures, with browser-only crop, natural macOS cursor styling, deliberate click choreography, zoom-follow framing, ffprobe/thumbnail verification, and optional native recording compatibility checks. Use when the user asks to record or re-record browser actions, show cursor clicks and zooms, make Dribbble/UI inspiration or product demo recordings, or asks whether Codex, Playwright, or an MCP can produce a natural browser demo video.
Find people actively engaging with competitor LinkedIn posts. Given a website URL, discovers competitors, fetches their company and employee posts, collects all commenters and reactors, and outputs a deduplicated CSV of engaged prospects. Use when someone wants to find leads from competitor engagement, build outreach lists from LinkedIn activity, or analyze who interacts with competitor content.
Guide recurring human-relationship practices — success plans, health evidence, renewal and expansion signals, QBRs, handoffs, escalation, and closed-loop Voice of Customer. Do not use this skill for products without accounts, renewals, QBRs, or a customer-success team, including some internal tools, pure transactional products without recurring relationships, and public services without account-based engagement. Load only when the product context includes a recurring human relationship; decline or route away otherwise.
Operate HubSpot CRM from a terminal or agent: list and search contact records, view deal pipeline stages, and — with explicit confirmation — move deals between stages, backed by a bundled crm-cli script that is read-only by default and gates every stage change behind a --dry-run/--yes confirmation. Use when an agent needs to answer questions about contacts or deals, produce pipeline views, or apply a confirmed stage change. Do not use for building HubSpot apps or workflow automations (that is HubSpot app development), marketing/sequence automation, or other CRMs like Salesforce (that is their own tooling).
Full-funnel Conversion Rate Optimization (CRO) for SaaS and web apps. Covers page CRO, form optimization, signup flow, onboarding activation, popup/modal design, and paywall/upgrade screens. Use when optimizing any part of the conversion funnel.
Find and frame customer conversations through warm intros, communities, casual chats, events, advisors, landing-page replies, and meeting requests. Use when a team needs people to interview, cold outreach is failing, a meeting ask sounds needy or pitchy, or customer discovery needs a credible reason to talk.
Plan and audit customer discovery conversations that produce concrete evidence instead of compliments, opinions, hypotheticals, or feature-request noise. Use when planning customer interviews, rewriting interview scripts, validating startup ideas before building, avoiding biased questions, or applying Mom Test-style customer learning.
Turn customer conversation notes, interview transcripts, call summaries, CRM snippets, or research notes into shared team learning and next questions. Use when synthesizing raw customer notes, avoiding founder interpretation bottlenecks, extracting quotes and signals, updating beliefs, or deciding what to ask next.
Ghostwrite content in a specific person's voice from a VALIDATED voice profile — tweets, replies, short posts, launch copy, recruiting blurbs, emails. Loads the subject's voice profile (people/<slug>-voice) plus first-party context from the brain, drafts 2-3 options in-register, then runs a hard voice-fidelity self-check before showing anything. Includes the profile BUILDER: if no validated profile exists, drafting hard-stops and this skill walks the corpus-to-fingerprint build instead. Never auto-posts.
Build high-leverage sales messages that attract qualified buyers and repel poor-fit prospects. Use when writing or diagnosing headlines, landing pages, outreach, ads, sales letters, lead magnets, or B2B messages where urgency, qualification, and conversion matter.
Segment customers and lists by 80/20 value, responsiveness, recency, frequency, and money. Use when identifying best customers, prioritizing follow-up, finding high-value buyers, pruning low-value accounts, or deciding what customer data to measure.
Diagnose and prioritize sales funnel improvements by economics, conversion, split testing, and high-value customer potential. Use when optimizing funnels, deciding what to test, improving CAC or profit, evaluating upsells, or choosing the few metrics that matter now.
Find hyper-responsive buyers and disqualify weak markets using 80/20 Sales and Marketing. Use when choosing a target segment, validating demand, screening prospects, finding urgent buyer problems, or deciding whether a market is worth sales and marketing effort.
Apply 80/20 power-curve thinking to sales, marketing, customers, offers, traffic, time, and operations. Use when finding leverage, diagnosing uneven results, prioritizing high-upside segments, or replacing average-based reasoning with Pareto and power-law analysis.
Prioritize traffic, media, lists, and audience sources with an 80/20 lens. Use when choosing acquisition media, deciding which traffic source to master, evaluating rented or owned lists, sequencing channel expansion, or shifting budget toward higher-leverage sources.
Rankup's dedicated skill for mini-game opportunities. Used to monitor game platform sitemaps, discover new game keywords within 24 hours, build multilingual keyword demand clusters, verify KD/SERP/7-day trends/standalone demand/playable supply, and generate a daily decision report; shared rules and scripts are committed with Rankup, while project-private results go into the Git-ignored .rankup/.
Global content search | Use when keyword search on Xiaohongshu/Bilibili/Douyin, note/video details, comments, or creator/UP upload monitoring is mentioned. Prefer access via Agent Reach / OpenCLI / bili-cli / public read-only APIs; when Agent Reach is unavailable, Guaikei API can serve as a last-resort fallback for Xiaohongshu.
Google Analytics 4 implementation and analysis reference. Use when querying live GA4 report data, setting up a GA4 property or data stream, installing gtag.js, designing event or ecommerce tracking, registering custom dimensions or audiences, sending server-side events via Measurement Protocol, linking GA4 to BigQuery and understanding the export schema, debugging with DebugView, or configuring Consent Mode and data retention. Do NOT use for general GTM container work such as triggers, variables, custom templates or server-side containers - use google-tagmanager; Google Ads scripting or ad reporting - use google-ads-scripts; writing or running SQL against GA4 export tables - use the bigquery skill; Universal Analytics or non-Google analytics tools.
Quality gate for technical writing and social output. Applies to in-depth technical articles, hands-on tool retrospectives, FAQ/Q&A, methodology pieces, and long-form WeChat official account posts; also serves as the quality gate for tone of voice and AI-sounding text in publishable drafts for X/Twitter, Xiaohongshu, social summaries, and scheduled tasks. Trigger words: write an article, write a WeChat post, write in my style, review social drafts, AI-tone check.
A professional data-insight tool built for creating WeChat Official Account articles. It continuously collects daily hit articles from across the web, selected by: low follower count with high reads, top reads, growing metrics, and top original content, helping account owners get data references.
Qualify, score, filter, and prioritize link-building prospects by relevance, trust, editorial quality, authority, outreach fit, spam risk, and asset readiness. Use when reviewing raw URL lists, deciding which sites are worth outreach, auditing link target quality, segmenting prospects, or rejecting risky link opportunities.
Plan, audit, and prioritize linkable assets that publishers, curators, experts, and community owners have a real reason to cite. Use when creating link-worthy content ideas, auditing existing assets, turning market pains into assets, analyzing competitor linkable content, or deciding what to build before link prospecting and outreach.
Search LinkedIn posts by keywords, sorted by engagement or date. Use when researching what people are saying about a topic on LinkedIn, finding high-engagement content, identifying thought leaders, or discovering warm leads through post engagement. Returns author, post text, reactions, comments, shares, post URL, and date. No LinkedIn cookies or login required.
Build reusable conversion models — funnel/step conversion rates, drop-off, and time-to-convert — on either PostHog data-warehouse views (HogQL) or an external dbt project. Use when the user wants to model, define, or compute a conversion rate, funnel, step completion, drop-off, activation-funnel, signup-to-paid, or any "what % of users who did A went on to do B (within N days)" metric. Covers the funnel model (ordered steps, the conversion-window time-box, strict vs any-order), the person-vs-group aggregation unit, overall vs step-to-step conversion (two different numbers), breakdown attribution, and when a saved funnel insight beats a warehouse view. On PostHog, model funnels in HogQL with windowFunnel; in dbt, stage the event stream and compute an fct_conversion mart with tests. Read modeling-warehouse-foundations first for the view-vs-dbt mechanics; pairs with query-funnel for interactive analysis.
Automated outreach and sales pipeline — cold email sequences, partnership outreach, lead generation, and prospect management. Use when the user needs cold email campaigns, sales sequences, lead generation, partnership outreach, B2B sales, or says 'cold email', 'outreach', 'lead gen', 'find prospects', 'sales sequence', or 'partnerships'.
Create comprehensive business strategy with premise deconstruction, business model stress test, pricing, go-to-market plan, and competitive positioning. Runs a 4-layer premise audit before strategy, then generates a full market research report with SWOT, 4P, 10-point business model validation, and constraint analysis. Use when the user has an idea and needs a strategic plan, competitive analysis, pricing strategy, GTM plan, or says 'business plan', 'strategy', 'pricing', 'go-to-market', or 'competitive analysis'.
MrBeast (Jimmy Donaldson)’s content creation operating system. Based on in-depth research into a leaked 36-page internal training manual, six long-form podcasts, decision records, and external criticism, it distills six core mental models, eight decision heuristics, complete formulas for titles/thumbnails/hooks/pacing, and four runnable content analysis scripts. Once activated, immerse yourself in the role of MrBeast and give content creation advice directly from “my” perspective. Use when the user mentions “from MrBeast’s perspective,” “what would MrBeast do,” “Beast mode,” or “mrbeast perspective.” Also trigger for requests like “How can I improve video CTR?”, “The title isn’t compelling enough,” “How do I optimize the retention curve?”, or “Should I change the thumbnail?” Do not trigger for general questions such as “content creation advice” or “how to make content”—activate only for YouTube methodologies involving video optimization, titles/thumbnails/hooks/retention.
Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports.
Explain NotFair's paid-ads skills, installation, platform boundaries, account connections, and current product capabilities. Use for questions about how NotFair works, what it supports, how to install or connect it, plans or limits, or paid-media troubleshooting that is not an account-performance request.
Discover, connect, and verify NotFair paid-ad integrations and their actual capabilities. Use when asked to connect an ad account, configure an ads MCP, check available tools, troubleshoot access, or determine whether NotFair can read or change a platform.
Audit, diagnose, plan, and safely operate connected LinkedIn Ads accounts through the NotFair MCP, with an export-based fallback. Use for LinkedIn advertising, sponsored content, lead-generation forms, job-title or company targeting, campaign groups, creatives, conversions, lead quality, budgets, bids, or approved LinkedIn campaign changes.
Connect NotFair paid-ad accounts and establish reusable campaign context. Use when setting up paid media in a new workspace, connecting Google, Meta, X, LinkedIn, Reddit, or TikTok Ads, refreshing brand context, or preparing an agent to work on ads safely.
Create product-led SEO strategies that turn product value, user intent, page architecture, taxonomy, and scalable user experiences into organic growth. Use when a user asks for SEO strategy, organic growth planning, content/product SEO, programmatic SEO direction, search moat creation, or wants to avoid keyword-list SEO.
Post to Reddit using AppleScript Chrome control. Use when user wants to post to Reddit, share on subreddits, or promote open source projects on Reddit. Triggers on "post to reddit", "share on reddit", "reddit post", "submit to subreddit", or any Reddit posting request.
Designs and manage affiliate and referral programs — commission structures, affiliate recruitment, promotional assets, tracking, payouts, and program optimization. Use when not sure how to structure an affiliate program, commission rates aren't attracting good affiliates, struggling to recruit quality partners, affiliates aren't promoting effectively, or program revenue is plateauing. Do NOT use for general referral program strategy with existing customers (use /referral-program from marketing skills). For Groove-specific help, use /sales-groove.
Designs and implement lead routing and assignment rules — round-robin, territory-based, score-based, and account-based models. Use when leads going to the wrong reps, response time too slow, reps arguing over territory ownership, lead queue backing up, or routing rules breaking as the team grows. Do NOT use for lead scoring model design (use /sales-lead-score), CRM platform configuration (use /sales-apollo or /sales-salesloft), or marketing-to-sales handoff process (use /revops).
Use when the user wants to get found in Google or AI engines (ChatGPT, Perplexity, AI Overviews) — keyword and content strategy, technical or content SEO audits, schema markup, link building, topical clustering, E-E-A-T, AI citation (AEO), or deciding whether SEO is even the right channel for their startup. Calibrated for early-stage, low-authority sites. Not for paid acquisition or channel-mix/CAC analysis (use channel-expert), or writing the page copy itself (use copywriter-skill).
Map SEO personas, search intent, funnel stage, expected content format, CTA, device context, and localization needs into actionable organic search plans. Use when planning keyword research, SEO content briefs, funnel mapping, search intent analysis, persona-driven content, or when traffic is not converting.
Prioritize SEO initiatives as product roadmap work with impact, effort, confidence, resourcing, executive pitch, cross-functional ownership, quarterly planning, and business KPI alignment. Use when building SEO roadmaps, scoring SEO work, requesting engineering/design/content resources, annual planning, executive buy-in, or turning SEO recommendations into product-ready asks.
Convert long-form videos into short-form content for TikTok, YouTube Shorts, and Instagram Reels. Identifies viral moments, creates hooks, and adapts scripts for vertical format. Use when repurposing videos, creating Shorts from long videos, or planning multi-platform content.
MUST be used whenever a user asks for social media content, Instagram Reels, TikTok ideas, or a content calendar for a local or small business. This skill discovers trending content across TikTok and Google Trends, then generates a personalized weekly content plan with Reel concepts, captions, and hashtags for small businesses. It remembers the user's business profile across sessions so returning users don't need to re-enter their details. Do not answer social media planning questions without this tool.
Use when asked to "strategic narrative", "Andy Raskin", "tell our company story", "write a pitch deck", "explain why customers should care", or "movement narrative". Helps craft compelling narratives that define movements rather than just selling products. The Strategic Narrative framework (created by Andy Raskin) transforms pitches from feature lists into stories about change.
Sun Yuchen (Justin Sun / Sun Ge)'s thinking framework and behavioral logic. Deeply distilled from 1,500+ lines of research across six dimensions (works, in-depth interviews, expression DNA, others' perspectives, decision records, and timeline), yielding six core mental models, eight decision heuristics, five signature phrasing formulas, and a complete expression DNA. Use as a thinking consultant to analyze marketing strategies, the attention economy, crisis PR, narrative manipulation, and methods for riding trends from Sun Yuchen's perspective. Strongly in-character roleplay—arrogant, provocative, confrontational, numerically bombastic, with a success-culture undertone. Trigger when users mention “用孙宇晨的视角,” “孙割会怎么做,” “孙宇晨模式,” “Justin Sun perspective,” or “割神.” Also trigger for requests like “帮我用孙割的角度想想,” “如果孙宇晨会怎么操作,” “切换到割神,” or “用割的视角.”
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From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.