Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Designs reusable Qwilr proposal templates for your whole sales team. Use when every rep's proposals look different, reps waste hours building proposals from scratch, your templates are outdated and no one uses them, proposals lack consistent branding, or you need vertical-specific templates your whole team can reuse. Do NOT use for a one-off proposal (use /sales-proposal-page), a complex multi-party deal room (use /sales-deal-room), or CRM/automation wiring (use /sales-qwilr-automation).
Capture an SEO baseline snapshot for a domain or URL, then on later runs compare the current state and surface regressions. Tracks authority, traffic, keywords, backlinks, and on-page content. Three subcommands — `baseline`, `compare`, `history`. Use when the user asks for "SEO drift", "baseline this site", "did anything break", "SEO regression check", "compare before and after", "deployment check", or "monthly SEO snapshot".
Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".
Turn a BS report (or any analysis result) into ready-to-paste posts for X/Twitter, LinkedIn, Facebook, Reddit, Hacker News, or a newsletter issue — plus a branded image carousel (PNGs + PDF) for visual platforms. Use when the user wants to share, post, publish, or promote a report, asks for "a thread", "a LinkedIn post", "a carousel", or "format this for X".
Use when the user wants a video made, edited or finished: a launch or promo, product demo, explainer, trailer or teaser, tutorial or walkthrough, a screen recording turned into a demo, social short, reel, TikTok or YouTube Short, slideshow, animated chart or data story, motion graphics or animation, animated logo intro, outro or sting, lower thirds, audiogram, music video, Claude Design animation to MP4; captions or subtitles for a video; voice-over or narration; music or sound effects; thumbnail or poster frame; footage edits such as cutting the ums, removing silences, tightening a talking head, podcast or interview clips; reframing to vertical; re-voicing or subtitling a video in another language; turning a repo, website, pull request or changelog into a video; or when they type /showtime. Load it before replying, even to push back (a claim the user's own data does not support, an impossible spec or deadline). Not for editing still images, writing a caption for a photo post, or code unrelated to a video.
Use when the user wants to interact with LinkedIn or X (Twitter): outreach, posting, audience insights, message triage, account research, comments/reactions, companies, company Page management, jobs, bookmarks, connected-account management, billing audits, bug reports, and feature requests. Triggers include "search LinkedIn", "find <name> on LinkedIn", "look up this tweet", "my X bookmarks", "show my home timeline", "check my messages", "from:<username>", "report a bug", "request a feature", "send feedback", "let's get started with social", "set me up", "log me in", "connect my LinkedIn/X", and explicit `/social`. Operates the `social` CLI (npm `@usesocial/cli`); never call LinkedIn's or X's HTTP APIs directly.
Use when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners. Trigger on 'marketing report', 'monthly report', 'weekly update for my boss', 'report for the client', 'quarterly summary', 'turn these numbers into a report'. Also use when the user says a stakeholder is asking how marketing is doing. Not for — diagnosing why the numbers are bad, see `03-performance-eval-global`; turning a raw export into insight, see `13-data-analysis-global`; a closed campaign retrospective, see `63-campaign-retrospective-global`.
Use when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account and verification steps, and integrations, with region priorities: US Meta plus Google plus LinkedIn, EU adding Xing, SEA adding TikTok, Shopee, Lazada and LINE, LATAM adding WhatsApp Business and Mercado Libre. Trigger on 'channel setup', 'which platforms should we be on', 'set up Google Business Profile', 'marketing tech stack', 'we are starting from zero on social', 'connect our accounts'. Not for — conversion tracking and pixels, see `53-tracking-setup-global`; ad account hierarchy, see `52-account-structure-global`; the posting plan once channels exist, see `01-content-calendar-global`.
Use when customers should bring other customers — one-way versus two-way incentives, reward structure and economics, trigger moments, referral messaging, tracking and attribution, fraud controls, and anti-spam compliance by region: TCPA for US, GDPR for EU, PDPA for SEA, LGPD for LATAM. Trigger on 'referral program', 'refer a friend', 'word of mouth', 'viral loop', 'how do I get customers to bring friends', 'affiliate rewards'. Also use when the user has happy customers and no system to use them. Not for — running your own community space, see `28-community-building-global`; posting inside third-party communities, see `38-community-seeding-global`; email flow mechanics, see `14-email-marketing-global`.
Monitor brand visibility across AI platforms (Google AI Overview, ChatGPT, Claude, Gemini, Perplexity). Track LLM mentions, analyze AI-generated citations, identify AI search opportunities. Use when user says "AI visibility", "LLM mentions", "AI Overview", "ChatGPT visibility", "AI search", "generative search", "AI citations", or "brand in AI".
SEO-optimized content generation. Two modes: plan mode (reads seo-plan output) or standalone mode (user provides keyword directly). Outputs markdown files. Use when user says "write SEO blog", "generate SEO content", "create blog post", or "SEO article".
Technical SEO audit across 8 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JS rendering. Schema deep validation → seo-schema. AI crawlers → seo-geo-technical. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals".
When the user wants to optimize their Bing Maps listing, set up Bing Places for Business, or improve visibility in Microsoft's search ecosystem. Also use when the user mentions "Bing Places," "Bing Maps," "Bing local," "Microsoft local listings," or "Copilot local." For Google Business Profile, see gbp-optimization. For Apple Maps, see apple-business-connect.
Turn one piece of long-form content (blog post, video/podcast transcript, guide, talk) into a ready-to-post multi-platform content pack: LinkedIn posts, X/Twitter thread, newsletter item, short-video scripts, carousel outlines, quote pulls, and more — each natively adapted, not copy-pasted. Use when the user says 'repurpose this post', 'turn this into social content', 'atomize this', 'get more mileage out of my content', 'make LinkedIn posts from my article', or shares long-form content wanting distribution. Produces an idea inventory plus a per-platform atomization pack with a suggested posting order.
Turn one target keyword into a content brief a writer can ship — intent, audience and angle, SERP context, title and meta description, outline, FAQs, scope guidance, and an internal linking plan. Use when the user asks for a content brief, a blog outline, what to write about a keyword, or how long an article should be.
Turn one long-form source (blog post, podcast, YouTube video, webinar, transcript) into a batch of short-form reel ideas and scripts. Use when the user says "repurpose", "turn this into reels", "atomize", "clip this", "content from my blog/podcast", or "make videos from this".
Scrape Google Maps for local businesses by category and location, output CSV ready for cold email enrichment. Best for SMB campaigns targeting restaurants, clinics, gyms, salons, contractors, etc. Uses RapidAPI Maps Data API. Output feeds directly into /blitz-list-builder (to find owner contacts) or //list-builder Phase 5 (if you have names already).
HammingDev × Meoo co-creation: evaluate a mobile app's onboarding, paywall, membership benefits, and pricing tiers, and propose paid-conversion plans based on the project code and verifiable competitors. For monetization coaching of in-development or live apps, onboarding branch design, and trial and purchase experience optimization; not for pure acquisition or ad placement.
Use this skill when the user says "optimize the opening", "how should I write the opening", "help me write a hook", or "the opening isn't good", or provides a video script whose opening needs improvement. First perform a content-quality gatekeeping (whether there is enough material) and a vision diagnosis (whether it starts from the audience's vision), then generate 10-15 opening options in three parallel paths, with Top 3 recommendations and an explanation of viral templates. Should not trigger for: generating a full script (use li-writer), generating a cover title (use li-cover). Use when the user wants to "optimize opening", "write hook", "improve intro", or provides a script needing a better opening.
Main routing skill for the lyt cross-border e-commerce series. Use when the user invokes /lyt, $lyt, Lyt, or asks about cross-border e-commerce, TikTok Shop, product selection from scratch, product validation, product title generation and optimization, product main image and detail page diagnosis, generating detail pages from product images, summarizing competitor/Top main image samples, reverse-engineering e-commerce reference image prompts and swapping in your own product, generating short video shooting scripts from existing products, follow-up questions on business problems, traffic logic, data analysis, systematic learning, or knowledge checks. First determine the business boundary and the task the user actually wants to complete, then route to lyt-product-selection, lyt-product-validation, lyt-product-title, lyt-page-diagnosis, lyt-detail-page, lyt-image-patterns, lyt-image-prompt, lyt-video-script, lyt-problem-clarifier, lyt-traffic-logic, lyt-data-analysis, lyt-learning or lyt-knowledge-check. Supports text, images/screenshots, CSV/XLSX spreadsheets, PDF/documents and backend exports; the attachment type only describes the input form and does not replace the user's intent.
Comprehensive marketing audit and analysis skill. Integrates all marketing-related skills. When to use: (1) auditing overall marketing (2) full pre-launch check (3) exploring growth strategy (4) competitive analysis (5) drafting a comprehensive improvement plan. Example triggers: "thoroughly investigate and review our marketing," "marketing audit," "pre-launch check," "think about growth strategy," "marketing improvement plan."
When the user manages SEO across multiple business locations (10-500+). Also use when the user mentions "multi-location," "franchise SEO," "enterprise local SEO," "managing multiple GBPs," "chain store SEO," "location at scale," or "bulk GBP management." For single-location GBP work, see gbp-optimization. For location pages, see local-landing-pages.
[project] Batch-generate Notion-style relaxed hand-drawn infographic series from reference manuscripts. Use this skill when the user needs to read a document and generate a set of infographics for social media distribution. Suited to turning articles and notes into a visual content series.
This skill MUST be used when generating high-conversion marketing angles, campaign hooks, landing page messaging, promotional copy directions, social post hooks, or CTA concepts with psychological triggers such as FOMO, justification, desire, priming, anchoring, and framing, especially for offers, launches, limited-time promotions, and Traditional Chinese marketing for Taiwan audiences.
Audit AI discovery files and agent endpoints at the site root — /llms.txt and /llms-full.txt structure and link health, /agents.md, the UCP merchant profile at /.well-known/ucp (only when no ecommerce module owns it), the ARD /.well-known/ai-catalog.json, and /sitemap_agentic_discovery.xml — plus a robots cross-check that these files are not blocked for the bots meant to read them. Module M21 "AI discovery & agent endpoints" (weight 0 — reported, never scored). Appears in the AI Visibility report only.
SE Ranking API integration architect. Covers the whole SE Ranking surface — the Data API (keyword research, backlinks, domain & competitor analysis, SERP, website audit, AI Search) and the Project API (rank tracking, project/keyword/backlink management, marketing plan, sub-accounts, AIRT prompts). Answers any "how do I…" question about endpoints, parameters, JSON schemas, credit cost, rate limits, or auth, and produces ready-to-paste cURL / Python / TypeScript / MCP-tool-call recipes. With explicit confirmation it also wires up Project API state — creating projects, adding keywords, configuring audits, setting up AIRT prompt groups. Pulls live tool schemas from the connected MCP. Unlike the analysis skills (briefs, audits, reports), seo-api produces integration recipes and wired-up state. Use when the user asks how to use the SE Ranking API, which endpoint returns a metric, how to build a rank tracker, for Postman / cURL / Python recipes, or how to integrate with Looker / n8n / Make.
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if codex-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".
Direct access to Google's own SEO data via Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, GA4 organic traffic, YouTube video search, Google NLP entity/sentiment analysis, Knowledge Graph entity verification, Web Risk safety, and Google Ads Keyword Planner. Bridges crawl-based analysis (the rest of this catalogue) with Google's real-time field data — actual Chrome user metrics, real indexation status, real search performance, real organic traffic. Use when the user asks "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", "Lighthouse scores", "youtube SEO", "knowledge graph", "keyword planner", or "real google data".
Hreflang and international SEO audit for multi-language and multi-region sites. Validates language-region codes, return tags, x-default, canonical alignment, and conflict detection across the per-URL HTML, the SE Ranking audit, and the XML sitemap. Use when the user asks "hreflang", "international SEO", "i18n", "language targeting", "x-default", "regional sites", or "multi-language SEO".
Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, and CLS prevention. Use when user says "image optimization", "alt text", "image SEO", "image size", or "image audit".
Maps intelligence for local SEO — geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification (Google/Bing/Apple/OSM), competitor radius mapping, and LocalBusiness schema generation from API data. Three-tier capability: free (Overpass + Geoapify), DataForSEO (full intelligence), DataForSEO + Google (maximum coverage). Use when user says "maps", "geo-grid", "rank tracking", "GBP audit", "review velocity", "competitor radius", "maps analysis", "local rank tracking", "Share of Local Voice", or "SoLV".
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An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.