Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Publish, draft and read blog posts on the user's Hashnode blog using their own login cookies (BYOC) — no Hashnode Pro plan required. Use when the user mentions Hashnode, publishing/cross-posting an article to their Hashnode blog, saving a Hashnode draft, or listing their Hashnode publications.
Conversational intake for cold email campaigns. Interviews the user about their business, ICP (Ideal Customer Profile), offer, lead magnets, and hard vs soft filters. Outputs a structured `client-profile.yaml` that every other skill in the repo reads from. Use at the very start of a new campaign or when onboarding a new business. Triggers on "onboard me", "set up my ICP", "new client", "new business intake", "help me define my ICP".
Helps the user come up with free lead magnets or hooks to offer in cold emails. Asks about their business, what they can legally give away, and what would be genuinely valuable to their ICP. Returns 5-10 concrete offer ideas with example CTA phrasings. Use when the user says their campaign "needs a hook", "needs an offer", "what can I give away", or when ICP onboarding flagged a missing lead magnet.
Local SEO analysis and optimization expert. Automatically detects whether a project needs local SEO, and analyzes NAP (Name, Address, Phone) consistency, local keyword optimization, Google Business Profile (GBP) optimization, and local structured data generation. Provides recommendations for improving local business search engine rankings, including NAP standardization, local keyword strategy, GBP completeness checks, review strategy, map embedding, and local SEO audits.
Sets up tracking, dashboards, attribution, and experiment infrastructure. Triggers for 'GA4', 'GTM', 'analytics', 'dashboard', 'attribution', 'measurement', 'tracking setup', 'UTM', or 'experiment infrastructure' — not CRO hypotheses themselves.
Assists users with questions about Meridian Marketing Mix Modeling and Meridian GeoX geo-experiment concepts, parameters, and best practices by finding and consulting the relevant documentation on developers.google.com/meridian. Use when the user asks for explanations or guidance on Meridian MMM or GeoX topics. Don't use for writing code or running models directly.
Use when a SaaS founder is deciding on or building a product-led growth motion — assessing PLG readiness, choosing freemium vs free trial vs reverse trial, defining activation and PQLs, designing self-serve onboarding and conversion triggers, building viral loops, or setting up PLG metrics (NRG, activation rate, TTV, NDR, CAC payback) and cohort analysis. Also for hybrid product-led-sales design and PLG-vs-sales-led GTM decisions. Not for paid acquisition channel mix (use channel-expert) or the mechanics of price points and tiers (use pricing).
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media."
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
Turn ideas, clippings, research, or drafts into Chinese long-form articles with Ray’s perspective (WeChat Official Account / X long-form posts), integrated with the knowledge base’s finalization and publishing workflow; also create translated articles with authorized bylines. Use for “write as an article,” “write a WeChat Official Account or X long-form post,” “rewrite this,” or “translate and repost.” For spoken scripts, switch to ray-kb; does not publish.
Builds and manage membership sites and online courses — course structure, content delivery, pricing models, retention, community, and platform selection. Use when members keep canceling, course completion rates are low, unsure how to price a membership, drip content isn't engaging subscribers, need to pick a course platform, or struggling to structure a membership site. Do NOT use for webinar-based selling (use /sales-webinar), checkout and payment setup (use /sales-checkout), email marketing to members (use /sales-email-marketing), or SendPulse-specific help (use /sales-sendpulse). For Groove-specific help, use /sales-groove.
Use when the user is working a B2B SaaS deal from qualified opportunity to closed-won — preparing discovery calls, structuring demos or POCs, handling a specific objection, qualifying with MEDDIC/MEDDPICC/SPICED, building mutual action plans, navigating negotiation or procurement, or reviewing pipeline health, forecast accuracy, and deal velocity. Not for finding or prospecting new leads (use prospecting) or upstream positioning (use product-position).
Smartlead platform help — campaigns, SmartSenders, SmartInfra, SmartAgents, SmartDialer, SmartProspect, SmartDelivery, warmup, API, integrations, agency/white-label. Use when Smartlead emails are landing in spam, campaigns have low reply rates, SmartSenders mailboxes keep getting flagged, warmup scores aren't improving, SmartAgents aren't personalizing well, SmartDialer connect rates are low, SmartDelivery tests show poor inbox placement, agency workspaces need restructuring, or the Smartlead API isn't syncing. Do NOT use for building prospect lists (use /sales-prospect-list), designing cadence strategy (use /sales-cadence), cross-platform deliverability (use /sales-deliverability), or multi-client agency architecture (use /sales-agency-outbound).
Use when the user wants to iterate on a viral-article scoring system itself, calibrate or improve a scoring prompt against labeled samples, or run batch scoring experiments on a fixed article set. Best for prompt-only scoring research where the evaluator scripts stay fixed and only the scoring rubric/prompt is meant to evolve.
When the user wants a technical site audit, crawl data analysis, location page quality checks, duplicate content detection, schema validation at scale, or internal linking analysis. Trigger on "Screaming Frog," "site crawl," "technical audit," "crawl data," "broken links," "duplicate content," "location page audit," or when analyzing exported crawl CSV/Excel files.
Generate visual SEO analysis reports using Google PageSpeed Insights API. Use when user asks to analyze website performance, SEO scores, Core Web Vitals, or page speed. Outputs an interactive HTML report with charts and actionable recommendations.
Write algorithm-optimized captions/descriptions for social media posts and reels. Supports Instagram (Reels, Feed, Carousel), TikTok, Threads, Facebook, and YouTube Shorts. The user sends material (text, image, script, competitor post, screenshot) and gets ready-to-use captions for ALL platforms at once, in English. Use when asked to "write a caption", "write a description", "caption for instagram", "описание к посту", "подпись для рилса", "описание для тикток", "caption for reels", "social media post", or any caption/description writing task. Also triggers when user sends an image, screenshot, or text and says something like "сделай описание", "напиши подпись", "caption this", "описание для этого".
Write or revise user-facing product and marketing copy with a specific voice, verifiable claims, natural rhythm, and useful actions. Use for interface labels, onboarding, landing pages, help text, and product messaging. Do not use for code comments or neutral technical documentation unless tone editing is requested.
Cross-platform video publishing summary. Compares the publishing rules and steps of four major domestic video platforms (Xiaohongshu, Douyin, Bilibili, WeChat Channels) and provides the best publishing strategy. Automatically selects the most suitable platform combination.
Produce cinematic product videos with shot recipe cards + approved templates + code/audio assets (Remotion + real page screenshots + 2.5D camera moves + beat-synced pacing + sound design). Use when making a cinematic product promo or desktop demo video, naming the Ink Press template, reproducing template video effects, or building single motion-design shots with recipe cards. Triggers: video-shotcraft, Ink Press template, product video, cinematic promo, shot recipe card, remotion video.
Write WeChat official account articles from an AI product manager's perspective. Covers AI product teardowns, scenario solutions, efficiency实战, product methodology, and industry observations. Use when the user says "write an article about XXX", "analyze the XXX product", or "let's talk about XXX".
For posting high-quality AI-related job listings on Xiaohongshu. Includes auto-generating geek-style recruitment cover images and detail images, and provides automated publishing scripts. Use when the user needs to post recruitment information, find Agent designers, or other AI talent.
Research X data with Xquik, the world's fastest and cheapest X Twitter scraper service with the most complete X data. Use only when the request or active context identifies X or Twitter. Use for tweet search, tweet lookup, user discovery, profile timelines, threads, followers, trends, exports, or monitoring plans. Do not use for generic posts, other networks, or local dataset analysis that needs no X retrieval. Keep reads bounded. Require explicit confirmation before private reads, writes, persistent resources, or bulk jobs. Not affiliated with X Corp.
Generate content briefs by analyzing top-ranking SERP results. Extracts common topics, identifies content gaps, and creates actionable briefs for content-writer. Input: target keyword. Output: content brief with must-cover topics + gap opportunities.
Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".
Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating ad variations, or A/B testing ad copy.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
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From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.