Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Create retention-optimized opening hooks for any content type. Use when designing a video intro, newsletter opening paragraph, social post hook, or when the user mentions "hook", "opening", "intro", "first 15 seconds", "retention", or "how should I start this".
Generate Instagram marketing content from product URLs. Extract product information and create engaging Instagram posts with image suggestions, captions, and hashtags optimized for engagement. Use when user provides a product URL from e-commerce sites like Amazon, Shopify, Taobao, etc. and wants Instagram marketing content such as Image/text post ideas, engaging captions with CTAs, hashtag strategy, or Story/reels content suggestions.
Use this skill when the user says 「记录选题」「新选题」「这个选题怎么样」「我有个想法」「帮我记一下」 or shares a rough content idea that needs evaluation and logging. Even if the user merely mentions a content idea in passing, proactively trigger the evaluation flow instead of waiting for an explicit 「记录」. First use the five-dimension logic of dbs-content to diagnose whether the topic is worth doing; log it only if it is, and by extension recommend 3-5 similar topics. Should not trigger: deepening a topic into an outline (use li-topic), writing a script directly (use li-writer), or AI polishing or beautifying topic titles. Use when the user wants to "record a topic", "log a topic idea", "is this topic worth doing", or shares a rough content concept needing diagnosis and logging.
Use this skill when the user says 「填入数据」「补数据」「同步数据」「更新统计表」「数据填一下」「同步」. The core action is **batch syncing**: scan `01-内容生产/待发布的内容/中短视频/`, and for every video with complete YAML data, write it into the data statistics table in one go and archive it to `02-已发布内容/`. The data source is the YAML in the script file itself (the user has already filled in the platform data there), so the user does not need to report the numbers again in the conversation. Should not trigger: analyzing patterns / retrospectives / viral-hit analysis (use li-analyzer), or logging new topics (use li-recorder). Use when the user wants to "sync platform data" or "fill in stats" — the skill scans the pending folder and processes every video whose YAML is complete.
Research and synthesize competitors, app-store listings, reviews, pricing pages, positioning, feature sets, customer complaints, and market patterns into an original product strategy. Use when doing market research, competitor analysis, category design, product positioning, idea validation, or collecting the best ideas in a market without copying them.
Product analytics instrumentation and strategy covering event taxonomy design, tracking plans, user behavior analysis, activation/retention metrics, and marketing attribution. PostHog-first with multi-platform support (Pendo, Amplitude, Mixpanel, Heap).
Manages organic social media strategy, social content creation, and on-platform community engagement. Triggers for 'social media', 'social calendar', 'hashtag strategy', 'follower growth', 'social content', 'UGC', or platform-specific organic questions.
Create evidence-based Meta ad creative briefs, copy angles, and testable asset concepts for Facebook and Instagram. Use when asked for Meta ad creative, Facebook ads copy, Instagram ad assets, UGC concepts, creative briefs, new ad concepts, or creative refreshes.
Discover profitable business ideas from scratch. Analyzes market gaps, trending niches, user skills, and competitive landscapes with a competitive intelligence protocol including 4-filter benchmark stress test and Blue Ocean differentiation grid. Use when the user has no idea what to build, wants to explore opportunities, needs market research, competitive benchmarking, or says 'find me a business idea', 'what should I build', 'market research', 'find opportunities', or 'competitive analysis'.
Operate and build OpenCreator workflows via API. Use when the user wants to search templates, run workflows, poll results, deliver generated media, or design custom workflow graphs with nodes and edges on OpenCreator. Triggers: opencreator, workflow, template, UGC, ecommerce images, storyboard video, lipsync, content creation pipeline.
Design and optimize pricing strategies for SaaS products, including tiering, packaging, value metrics, and experimentation. Use when setting initial pricing, optimizing conversion, expanding revenue, or when users ask about pricing strategy, monetization, or revenue optimization.
Diagnose and design product adoption for onboarding, activation, behavior change, feature discovery, rollout, and sustained use after launch. Covers consumer, B2B, internal-tool, and public-service contexts with evidence-based decision points and cohort segmentation. Does not own acquisition campaigns or marketing conversion (routes to go-to-market), product-analytics instrumentation (routes to product-analytics-and-measurement), or customer-success account management and health scoring (routes to conditional-customer-success). Do not use this skill for unrelated requests; route to the nearest named specialist.
This skill should be used when searching for people/leads using the Prospeo Search Person API. It provides the correct API format, filter types, rate limiting patterns, and state-by-state crawling techniques to overcome the 25K result limit. Use when building lead lists, searching by job title/industry/location, or integrating with Prospeo.
Use the `quickdesign` CLI to generate AI media — UGC promo videos, image edits, product creatives, video upscales — through Seedance, Kling, Sora2, Nano Banana, and GPT Image. Invoke this skill whenever the user asks for a talking-avatar video, multi-segment ad / promo / explainer, image edit (object swap, angle change, state change), product photoshoot, or video upscale via QuickDesign.
Format a finalized long-form article as mobile-friendly WeChat Official Account rich text and generate a preview; after Ray explicitly approves, write or update the WeChat draft box and read it back for verification. Use for “format for the public account”, “push to the WeChat draft box”, or “update the WeChat draft”. If the request is ambiguous, only create a preview first; do not publish or send to all followers.
Write a completed long-form article and its 5:2 cover to the logged-in X Articles dashboard as a draft, check the preview, and write the draft URL back to the knowledge base. Use for “put it in the X dashboard”, “save as an X Article draft”, or “push it to X”. Draft only: do not click Publish or create another draft on the same topic.
Identifies root causes behind declining user retention with likely causes, supporting evidence, and fix experiments. Use when you observe a retention drop and need to systematically diagnose why users are leaving.
Builds automations connecting Qwilr to CRM and other tools via API, Zapier, or native integrations. Use when reps manually copy deal data into proposals, Qwilr and your CRM are out of sync, proposal status isn't updating in Salesforce or HubSpot, you want proposals auto-created when deals hit a stage, or webhooks aren't triggering on proposal views or acceptance. Do NOT use for writing proposal content (use /sales-proposal-page), designing reusable templates (use /sales-proposal-template), or interpreting engagement signals (use /sales-proposal-analytics).
Generate one unified performance report that brings together SEO rankings, AI-search visibility (SE Ranking) and social engagement (Planable) — delivered as a short text summary in chat plus a self-contained interactive HTML report. Use this skill whenever the user wants a combined cross-channel report, or says things like "give me a full report across SEO and social", "how did we do this month across search and social", "combined SEO + AI + social report for [client]", "build a cross-channel dashboard", or "one report that covers rankings, AI visibility and social". Always activate when the request spans both search (SE Ranking) and social (Planable) in a single report.
Turn SE Ranking search-opportunity insights into a ready-to-publish social campaign in Planable. Use this skill whenever the user wants to convert SEO research into social content — keyword gaps, competitor wins, ranking losses, question keywords, or new topic opportunities — and have the posts drafted and scheduled in Planable. Trigger on things like "what should we post based on our SEO data", "turn these keyword gaps into posts", "our competitor is ranking for X, make social content about it", "repurpose our ranking opportunities into a campaign", "build a social campaign from search demand", or "fill the calendar based on what people are searching". Always activate when SE Ranking research is the starting point and Planable is the destination.
Upload a CSV of leads + a variants YAML (produced by /campaign-copywriting) to Smartlead as a DRAFT campaign. Handles tag-scoped inbox selection, A/B/C variant assembly, custom field mapping, schedule config, and batch lead upload. ALWAYS creates in DRAFT — you review in Smartlead UI and hit Start manually. Use after /campaign-copywriting, just before the campaign goes live.
Find the right Grove-themed name for a new service or feature. Use when naming anything new in the Grove ecosystem. Involves reading the naming philosophy, creating a visualization scratchpad, and walking through the forest metaphor to find where the concept naturally fits.
Pre-publish risk self-review and intent-preserving fixes for domestic self-media: review spoken scripts, articles, image-text notes, subtitles, and cover text to see whether they can be posted to Douyin/Xiaohongshu/WeChat Channels, giving specific locations, reasons, and directly usable rewrites; after throttling/deletion/penalties, help you review and attribute causes; your industry-sensitive words, false-positive whitelist, and pitfall cases accumulate into a personal rule base that gets more accurate the more you use it. Use when 用户说"能不能发""审一下稿子""查违禁词/敏感词""会不会限流/被限流了""帮我改成能发的版本""发布前检查""被平台处罚/删除了""帮我盯着这个词""导入违禁词表"。Not for 海外平台(X/YouTube)内容审核、起号涨粉策略、写稿创作本身。
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says budget allocation, bidding strategy, ad spend, ROAS target, media budget, or scaling.
Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, ad copy, ad design, or creative review.
Free-first paid advertising audit and optimization skill, focused on the 3 platforms where 95% of advertiser spend lives: Meta, Google, TikTok. Guided onboarding (/ads start) saves context once and step-by-step OAuth walkthroughs; continuous coach (/ads next) ranks Quick Wins after each audit. ~158 weighted checks with scoring, parallel agents, industry templates, and AI creative generation.
Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 50 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says Meta Ads, Facebook Ads, Instagram Ads, Advantage+, or Meta campaign.
Find the AI-search prompts and topics where a brand is invisible (or losing to competitors) in SE Ranking, then turn those gaps into a social campaign in Planable and set up before/after tracking. Use this skill whenever the user wants to improve how their brand shows up in AI answers (ChatGPT, Perplexity, Gemini, Google AI Overview, AI Mode) through content, or says things like "what should we post to get cited by AI", "where are competitors winning in AI answers and we're not", "create content for the prompts we're missing", "improve our AI visibility with social", "AEO/GEO content plan", or "turn our AI search gaps into posts". Always activate when AI-search visibility is the goal and Planable is where the content will be made.
Build a premium landing page from any Amazon product URL. Extracts real product data (title, images, features, reviews, price) via Chrome MCP and generates a complete, beautiful landing page with scroll animations, real reviews, FAQ, email capture, and mobile-optimized CTA. Use when the user says "build a landing page", "create a product page", "amazon landing page", or provides an Amazon product URL.
Map plain-language Nexor requirements to exact configuration and build it through Nexor MCP tools. Covers arbitrary lead metadata, notifications, CRM sync, field/status events, qualification gates, workflow tools and hooks, webhooks, jobs, cloud/scheduled functions, cadence, channel and knowledge-base assignment, appointment agents (meeting types, hosts, availability, calendar connection, reminders, host routing, Calendly and external bookers), multi-agent systems, and transfers. Use when a customer asks how an agent can receive or use custom lead information, describes custom behavior, an integration, routing, meeting ownership, wants an agent that books meetings, or asks for a multi-agent build. Discover account configuration before questions, decompose variables, stages, and boundaries, split every build into modes by intent (2–3 by default, one mode only on the operator's explicit instruction, never 5+), require plan review and sign-off before mutation, prefer deterministic primitives, and read back every expected channel, connection, and knowledge assignment regardless of creation order.
Engineer B2B buyer trust by reducing perceived risk, stacking relevant proof, simplifying next steps, and designing sales calls to confirm confidence rather than persuade from scratch. Use when qualified buyers take calls, request proposals, start trials, or show interest but then stall, ghost, choose safer incumbents, or hesitate because proof, certainty, process, or risk reversal is weak.
Bambuser Live Shopping REST API — shows, products, highlights, webhooks, stats, users, tags, channels. Server-side only. Auth is Authorization: Token (not Bearer). Use when calling liveshopping-api, BamHub API keys/scopes, show webhooks, or syncing Bambuser shows into a CMS. Distinct from bambuser-live (embed/player cart bridge) and product catalog feeds used for BamHub ingest.
Plan seed marketing for useful nonfiction books so the first 500-1000 target readers can start word of mouth. Use when choosing launch channels, planning a podcast or digital book tour, Amazon PPC, event giveaways, bulk sales, writing in public, content schedules, or email capture for a practical book.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.
