Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Auto-generate viral 9:16 YouTube Shorts (or TikTok / Reels clips) from a long-form video. Thin platform-aware wrapper around the AI Clipping skill — picks sensible defaults for short-form social platforms (9:16, 30–60s sweet spot) and delegates the actual highlight extraction + crop to muapi.ai's `/ai-clipping` endpoint.
Input the original caption, creator handle, and brand voice and receive 3 ready-to-post captions for reposting creator content to your brand's social channels with proper credit and attribution. This skill should be used when writing a repost caption for a creator's content, drafting captions to reshare UGC on your brand account, creating branded captions for reposting influencer content, writing credit captions for sharing creator videos on your brand feed, adapting a creator's post for your brand's Instagram or TikTok, generating repost captions with proper creator attribution, repurposing creator content captions for brand channels, or writing share captions for UGC reposts. For generating ad copy from creator content, see paid-ad-copy-adapter. For writing a paid social brief from whitelisted posts, see paid-social-creative-brief-from-creator-content. For building content briefs before production, see creator-content-concept-generator.
This skill MUST be used for PESTEL or PEST analysis, 總體環境分析、外部環境掃描、 宏觀環境分析, and when SWOT needs macro-environment evidence. It SHOULD also be used when strategic planning, market entry, or competitive assessment requires mapping political, economic, social, technological, environmental, and legal changes affecting a company, industry, product, or target market.
Find and state a market positioning that differentiates the user's offer: match the message to the market's maturity stage, name the unique mechanism, choose one psychological angle, and pressure-test the result. Use when the user asks 'how do I position this', 'how do I stand out', 'why should anyone pick us', 'write my value prop / tagline / headline claim', 'our marketing sounds like everyone else's', or when any copy or content work stalls because there's no clear core claim — even if they never say the word positioning. Also works in audit mode on an existing positioning. Produces a Positioning Statement: market stage, named mechanism, chosen angle with the claim written out, and a pass/fail test record.
When the user wants to plan promotions, optimize trade spending, forecast promotional lift, or manage promotional supply chain. Also use when the user mentions "trade promotions," "promotional forecasting," "TPM," "TPO," "promotional uplift," "feature and display," "markdown optimization," or "promotional calendar." For pricing optimization, see markdown-optimization. For demand forecasting, see demand-forecasting.
Use when the user needs to find, prioritize, or engage B2B prospects — defining an ICP, tiering accounts, building or enriching lists, reading buying signals, designing multi-channel cadences, cold calling, LinkedIn outreach, routing inbound leads, or diagnosing weak pipeline generation. Also for live prospecting coaching. Not for closing (use sales-skill), copy (use copywriter-skill), or CAC analysis (use channel-expert).
Export your entire Prospeo people search to CSV. Build filters in Prospeo's UI, then use this skill to extract every result via the API — even searches over 25K. Handles pagination, rate limiting, deduplication, and state-by-state splitting automatically. Pair with /icp-prompt-builder on a 50-person sample to tune a qualification prompt BEFORE exporting 25K.
Editing Russian-language texts using Lyudmila Sarycheva's method — from meaning to words, not the other way around. Use this skill whenever the user asks to edit, review, improve, shorten, or polish any Russian-language text — articles, posts, emails, landing copy, docs. Triggers: «отредачь», «отредактируй», «почисти текст», «сократи», «перепиши по-человечески», «убери канцелярит», «сделай проще», «причешите текст», «дай фидбек на текст», «разбери мой текст», «слишком водянисто», «звучит как робот». Also trigger when the user pastes a Russian draft and asks what's wrong with it or how to make it better. For writing text from scratch, see skill statya; for interface texts — ux-copy.
Plans, creates, and optimizes digital marketing campaigns including content strategy, social media, email marketing, SEO, and AI visibility (GEO). Generates UTM parameters and tracking URLs. Helps develop go-to-market strategies, campaign messaging, content calendars, and performance measurement frameworks. Use when asked to "create a marketing campaign", "plan content strategy", "build email sequences", "set up UTM tracking", "analyze marketing metrics", "launch a product", "optimize for SEO", "improve AI visibility", "optimize for voice search", "set up IndexNow", "check accessibility for SEO", or "create social media previews". Supports both marketing beginners and experienced marketers needing templates.
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
Find weak pages, technical issues, and content gaps in SE Ranking, then coordinate the fix end-to-end in Planable — drafting the rewritten page copy in a Universal content page for feedback and approval, and scheduling the supporting social distribution. Use this skill whenever the user wants to act on a site/SEO audit by getting content fixed and promoted, or says things like "audit the site and help us fix the weak pages", "we need to rewrite these pages and approve the new copy", "coordinate a content refresh", "turn audit findings into an action plan with social distribution", or "which pages should we fix and how do we get the updates reviewed". Always activate when SE Ranking findings need to become reviewed, approved content plus a social push.
Predict market/tech/business-model trends and market-entry timing (enter/wait/avoid) by analyzing 2-3 years of signals to forecast 1-2 years ahead; use for questions like market timing, trend trajectory (rising/peaking/declining), adoption curve stage, or what comes next.
Map complete topic clusters for any subject area — hub pages, spoke articles, supporting content, internal linking architecture. Identifies content gaps, priority order, and builds a structured content calendar. Produces topic maps that build genuine topical authority, not random blog posts.
Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
Generate attention-grabbing hooks for the first 3 seconds of videos. The hook determines if viewers stay or scroll. Creates multiple hook variations for A/B testing. Use when crafting video openings, improving retention, or creating scroll-stopping content for YouTube, TikTok, or Reels.
When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Runway,' 'Kling,' 'Pika,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social-content. For paid video ad creative, see ad-creative.
When the user wants to plan, promote, run, or improve a webinar or virtual event to generate and convert demand. Use when the user mentions 'webinar,' 'virtual event,' 'online event,' 'live demo,' 'virtual summit,' 'workshop,' 'masterclass,' 'fireside chat,' 'roundtable,' 'registration funnel,' 'show-up rate,' 'attendance rate,' 'webinar promotion,' 'webinar follow-up,' or 'on-demand webinar.' Also use when they have a webinar that isn't converting — low registrations, low show-up, or attendees who don't buy — and want to diagnose and fix it. Covers the full funnel: registration, promotion, show-up, live engagement, live-to-close, and post-event nurture. Distinct from launch-strategy (full product launches) and email-sequence (lifecycle nurture) — this is the end-to-end webinar/event motion. NOT for in-person field events logistics, and NOT for generic lifecycle email (use email-sequence).
Generate a beautiful dark-mode analytics dashboard for Xiaohongshu (Little Red Book / RED) creator data. Use when the user wants to: (1) create a data dashboard for their Xiaohongshu account, (2) visualize their Xiaohongshu/RED post performance data, (3) analyze their content metrics including impressions, CTR, likes, followers, keyword analysis, etc. Triggers on mentions of "xiaohongshu dashboard", "xiaohongshu analytics", "RED analytics", or similar requests in Chinese like "xiaohongshu kanban", "xiaohongshu shuju fenxi".
Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", or "X vs Y".
Content quality audit for both traditional SEO (E-E-A-T) and AI search (citability, structure, authority). Use when user says "content audit", "content quality", "E-E-A-T", "AI citability", "content analysis", or "is my content good for SEO".
Local SEO audit and optimization for Google Business Profile, Google Maps, and Gemini Ask Maps. Covers GBP completeness, NAP consistency, review strategy, local schema, competitor benchmarking, GeoGrid visibility, multi-location, AI Local Pack readiness, and GBP suspension prevention. Use when user says "local SEO", "Google Business Profile", "GBP", "Google Maps", "Ask Maps", "local pack", "NAP audit", "local citations", "review strategy", "local competitors", "multi-location", "GBP suspended".
Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says audit, full ad check, analyze my ads, account health check, or PPC audit.
AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief.
PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impression share, LTV CAC, or MER.
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.