Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Improve UX writing, marketing copy, labels, microcopy, instructions, and error messages so interfaces and product messaging are easier to understand and act on. Use when the user mentions confusing copy, unclear labels, bad error text, weak CTAs, hard-to-follow instructions, or wanting better UX writing.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions "competitor profile," "competitor research," "competitor analysis," "profile this competitor," "analyze competitor," "competitive intelligence," "competitor deep dive," "who are my competitors," "competitor landscape," "competitor dossier," "competitive audit," or "research these competitors." Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.
Takes a campaign brief and submitted creator content description and produces a structured pass/fail checklist against every brief requirement. This skill should be used when checking if creator content matches the brief, reviewing influencer deliverables against requirements, auditing submitted content for brief compliance, verifying a creator hit all the brief requirements, running a content QA check before approval, comparing a draft to the original brief, grading content against campaign specifications, or reviewing creator submissions before giving approval. For converting raw feedback into a polished revision request to send to a creator, see content-approval-feedback-formatter. For FTC disclosure compliance specifically, see ftc-disclosure-spot-checker.
Use when the user needs to design, run, or audit product or GTM analytics — metric hierarchies and north stars, funnels, cohort retention, churn, pipeline velocity, forecasting, lead scoring, NRR, A/B tests, or analytical SQL — or uploads a dataset to analyze. Triggers on questions like "why did activation drop", "is this metric meaningful", "review my dashboard", or "what should I measure". For writing the spec that defines a feature's success metrics, use product-spec.
Douyin comment analysis tool. Enter a post link to retrieve top-level comment data, with paginated browsing and comment sentiment analysis (positive/negative/needs/competitors), generating a polished HTML report. Use when the user needs to view Douyin post comments, analyze comment sentiment, or understand user feedback. Triggers: Douyin comments, post comments, comment lookup, comment analysis, comment sentiment, view comments.
This skill MUST be used for experiential and guerrilla marketing strategy, creative activity design, and campaign evaluation. MUST trigger on 體驗行銷、游擊行銷、快閃活動、品牌體驗、沉浸式品牌體驗、體驗與游擊整合, or natural-language requests for brand activities that invite participation, photo sharing, or creative attention on a limited budget. Users need not name the skill or its frameworks. SHOULD be used when improving an existing brand activation's participation, experience, or results. MUST NOT trigger solely on generic 行銷 KPI or low-budget advertising without an experiential or guerrilla activity context.
Generate landing pages/webpages with the Felo Landing Page Task API in Claude Code. Use when users ask to create/make/generate a landing page, marketing page, single-page website, AI webpage, HTML page result, or when explicit commands like /felo-landingpage are used. Handles API key check, task creation, polling shared task history, and final ai_page_html output.
Reviews a submitted creator caption, script, or post for FTC disclosure compliance and flags specific issues with concrete fixes. This skill should be used when checking if a creator's caption has proper FTC disclosure, reviewing influencer content for ad disclosure compliance, auditing a sponsored post for proper #ad placement, verifying a creator included the right disclosure language, spot-checking disclosure requirements before a post goes live, flagging missing or buried disclosures in creator content, reviewing a TikTok or Reel script for sponsorship disclosure, checking if a gifted post needs a disclosure, or ensuring FTC compliance on influencer deliverables. For full brief-to-content compliance checking beyond just disclosures, see content-to-brief-compliance-checker. For brand safety screening of a creator's content history, see brand-safety-screen.
Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, competitive-response, and governed agent-assisted acquisition experiments. Use for ICP, messaging, channel, CAC/LTV, beachhead, or automated-GTM strategy decisions. Do not use for campaign execution, CRM mutations, legal interpretation, product strategy, or visual brand design.
Plan, validate, and safely publish Google Ads assets, including sitelinks, callouts, structured snippets, image assets, and Performance Max asset briefs. Use when asked for Google Ads assets, ad extensions, sitelinks, callouts, snippets, image assets, Performance Max assets, PMax creative, or an asset audit.
Review UI designs and frontend code against Product Psychology, Behavioral Economics, and Growth Design frameworks (Psych, B.I.A.S., C.L.E.A.R., UI Rules of Thumb, Psychological Triggers). Use when asked to "review my design", "audit growth UX", "optimize conversion rate", "review e-commerce page", "audit checkout flow", "review pricing table", "review onboarding", or "propose a development plan for my UI".
Remove signs of AI-generated writing from text so it reads as natural, human work. Use when editing or reviewing prose, including long-form marketing content like blog posts and landing pages, where the rewrite must keep selling and keep ranking, not just sound neutral. Based on Wikipedia's comprehensive "Signs of AI writing" guide. Detects and fixes patterns including: inflated symbolism, promotional language, superficial -ing analyses, vague attributions, em dash overuse, rule of three, AI vocabulary words, passive voice, negative parallelisms, and filler phrases.
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
When the user wants to run a geogrid scan, check existing scan reports, track ranking trends over time, monitor GBP changes via Falcon Guard, or analyze reviews. Also use when the user says "run a scan," "check my rankings," "Local Falcon," "how am I ranking," "ranking heatmap," or "scan this keyword." This is the execution tool — for interpreting results, also load geogrid-analysis.
When the user wants to check Local Services Ads rankings, see who's ranking in LSA results, monitor LSA competitive landscape, or track LSA ranking changes. Trigger on "LSA rankings," "Local Services Ads," "Google Guaranteed," "Google Screened," "who's ranking in LSAs," or "LSA competitors."
Scrape competitor ads from Meta's Ad Library (Facebook, Instagram, Messenger, Threads, WhatsApp). Search by company name, Facebook Page URL, or keyword. Returns ad creatives, spend estimates, reach, impressions, and campaign details. Use for competitive ad research, messaging analysis, and creative inspiration.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
Use when building video automation workflows — creating AI-powered short clips from long-form videos, adding captions, reframing for different aspect ratios, dubbing audio into multiple languages, generating transcriptions, or publishing clips to social media platforms (YouTube, Instagram, TikTok, LinkedIn, X).
Uses webinars to sell — live and automated/evergreen webinar strategy, presentation structure, registration funnels, follow-up sequences, and conversion optimization. Use when you're not sure how to structure a selling webinar, your webinar attendance rate is low, attendees aren't converting into buyers, your evergreen webinar performs worse than live, or you can't decide which webinar platform to use. Do NOT use for general funnel strategy (use /sales-funnel), email follow-up sequences (use /sales-email-marketing), or general sales call prep (use /sales-call-review). For Groove-specific help, use /sales-groove.
When the user wants keyword research with search volume, competitive keyword analysis, site audit data, position tracking, or competitor organic analysis. Trigger on "keyword research," "search volume," "keyword difficulty," "what keywords do they rank for," "site audit," "Semrush," or "competitive analysis." Use Semrush for keyword data and competitive intelligence — use Ahrefs for backlink-focused analysis.
Active coordinator for building AI-powered side-gigs in 2025. Use when users want to build micro-niche products, validate business ideas, create MVPs, or launch profitable side businesses. This skill orchestrates sub-agents to execute market research, product design, business validation, and launch planning. Triggers include "help me build a side hustle," "validate my business idea," "find market opportunities," "build an AI product," or "launch a side-gig."
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.
Adds Smartlead-compatible spintax to cold email sequences for deliverability. Use this skill whenever the user asks to add spintax, spin text, add variations, or improve deliverability of email copy — especially when they mention Smartlead, cold email sequences, or paste HTML email content. Also trigger when the user says "spintax", "spin", "variations", "deliverability spintax", or references adding randomized alternatives to email copy. Works with both plain text and HTML input.
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